- A Promising Solution To The RFP Mess
Online Spin, Matt Straz - Monday, July 16, 2012
Last year I wrote a column entitled "The Digital RFP Is ...
- CBS Outdoor Unveils Site For Account Management
MediaDailyNews, Erik Sass - Wednesday, July 11, 2012
Media transactions are slowly but surely migrating online -- where automation a ...
- Check-In: Ogilvy Wins Holiday Inn Marketing Biz
MediaDailyNews, Steve McClellan - Monday, July 9, 2012
InterContinental Hotel Group has confirmed that WPP's Ogilvy & Mather will le ...
- MEC Wins Harman's Media Business
MediaDailyNews, Steve McClellan - Thursday, July 5, 2012
WPP's MEC has been selected as global media agency of record f ...
- GroupM Acquires Alchemedia, Expands S. Korean Reach
MediaDailyNews, Steve McClellan - Monday, July 2, 2012
WPP's GroupM has expanded its operation in the rapidly growing South Kor ...
- PHD Wins Unilever, CPG Giant Spends $6 Bil In Ads
MediaDailyNews, Steve McClellan - Wednesday, June 27, 2012
Unilever has awarded its global communications planning assignment to Omnicom's PHD aft ...
- CBS: TV Spots More Effective Using Neuroscience Techniques
MediaDailyNews, Wayne Friedman - Wednesday, June 27, 2012
CBS will use neuroscience to help create promotional campaigns for four ...
- Hearst Magazines Debuts Private Ad Exchange
MediaDailyNews, Gavin O'Malley - Tuesday, June 26, 2012
As the online ad market looks more like the Nasdaq, publishers mu ...
- engage:BDR Targets RTB Platform To Direct-Response Advertisers
Online Media Daily, Laurie Sullivan - Monday, June 18, 2012
engage:BDR, a full-service display ad network, on Tuesday will publicly debut Fir ...
- PHD Drives Bentley Media Account Worldwide
MediaDailyNews, Steve McClellan - Friday, June 15, 2012
Bentley Motors has appointed Omnicom's PHD Worldwide as its global media agen ...
- Google Exec: Cross-Platform Metrics Needed To Optimize Media Buys
MediaDailyNews, David Goetzl - Tuesday, June 12, 2012
A Google ad research executive made a pitch Tuesday to use digit ...
- Are Venture Capitalists Bad For The Media Business?
Online Spin, Matt Straz - Monday, June 4, 2012
Randall Rothenberg, CEO of the Interactive Advertising Bureau (IAB), was recently quot ...
- Driving The Upfront: Selling Begins For Movie, Auto Companies
MediaDailyNews, Wayne Friedman - Thursday, May 31, 2012
Movie and auto companies sprang into upfront action for the 2012-2013 seas ...
- Unilever Retains Mindshare For Media-Buying Duties
MediaDailyNews, Steve McClellan - Friday, May 25, 2012
Unilever will keep WPP's Mindshare as its media-buying agency in the U.S ...
- Rentrak, MasterCard Partner For Media-Buying
MediaDailyNews, Wayne Friedman - Wednesday, May 23, 2012
Combining key purchase data and TV viewing information, Rentrak has made ...
- TVB Promotes Spot TV As Better Buy
MediaDailyNews, Wayne Friedman - Monday, May 21, 2012
Just days before the 2012-2013 upfront TV ad market is set ...
- Buyer Questions YouTube's New Channel Offering
Around the Net in Video, Ross Fadner - Monday, May 14, 2012
Adweek talks to one unnamed ad buyer who questions YouTube's new offeri ...
- Farmers Insurance Media Assignment In Review
Raw, Steve McClellan - Friday, May 11, 2012
Farmers Insurance has put its media agency assignment into review, according ...
- Telmar, DOmedia Partner for Media Buying
Digital Outsider, Erik Sass - Friday, May 4, 2012
This week Telmar Group, which provides advertising media information software and service ...
- Not All Inventory Was Created Equal
Online Spin, Cory Treffiletti - Wednesday, May 2, 2012
We're heading into a phase of the online ad business that's clear ...
- DIY, PBS Kids, NFL Viewers Generate Best Ad Response
MediaDailyNews, Wayne Friedman - Thursday, April 26, 2012
Hammers and nails, small furry animals and toys, and perhaps some be ...
- P&G Shifts Agency Assignments In China
MediaDailyNews, Steve McClellan - Tuesday, April 24, 2012
Procter & Gamble has rejiggered its media assignments in China -- whe ...
- Upfront Estimates: Modest Rev Gains, CPM Hikes
MediaDailyNews, Wayne Friedman - Tuesday, April 17, 2012
TV media buying and selling executives now seem to have a simil ...
- Lack of Trading Transparency Heightens Agency-Advertiser Tensions
MediaDailyNews, Steve McClellan - Thursday, April 12, 2012
A new study from the World Federation of Advertisers, which quizzed bo ...
- IAB Updates Video Template, Simplifies Ad Buys
Online Media Daily, Gavin O'Malley - Tuesday, April 10, 2012
Recognizing the rising prominence of online video, the Interactive Advertising Bureau h ...
- Demystifying Agency Trading Desks: Power's In Analytics & Integration, Not Pork Bellies
Online Spin, Dave Morgan - Thursday, April 5, 2012
Last week at the 4A's "Transformation LA 2012" conference, I moderated ...
- More On Viewable Ads: The Need For A Price Correction
Online Spin, Cory Treffiletti - Wednesday, April 4, 2012
Last week I got some people really riled up about viewable ad ...
- How To Solve The Viewable Ads Debacle
Online Spin, Cory Treffiletti - Wednesday, March 28, 2012
If an ad shows up on a Web page, and it's bel ...
- MDC's Doft: Better Metrics Gives Smaller Shops More Power
MediaDailyNews, Steve McClellan - Friday, March 23, 2012
For the last 10 or 15 years the media agency business h ...
- ABC Testing Multiscreen Ad Packages
Around the Net In Media, Phyllis Fine - Friday, March 23, 2012
As part of a general multiscreen trend in recent development meetings betwe ...