- Banyan Branch Launches Media-Buying Unit
Online Media Daily, Steve McClellan - Wednesday, March 21, 2012
Banyan Branch, which bills itself as a full-service social media agency, ju ...
- ABC Expands Digital Magazine Circ Reporting
MediaDailyNews, Erik Sass - Tuesday, March 20, 2012
The Audit Board of Circulations is introducing a new report format th ...
- Mediahub Wins NatGeo Assignment
MediaDailyNews, Steve McClellan - Monday, March 19, 2012
The National Geographic Channels has awarded its U.S. media account to Mediahu ...
- Mindshare Wins RAC Media Duties
MediaDailyNews, Steve McClellan - Thursday, March 15, 2012
Mindshare, the global media services network, has been awarded media responsibilities f ...
- WPP's Mindshare Wins Rent-A-Center Media Duties After Review
Raw, Steve McClellan - Thursday, March 15, 2012
Media shop Mindshare, a unit of WPP's GroupM has been awarded med ...
- Mediaocean Will Open API To Third-Parties Making Madison Avenue's 'OS' More Like Silicon Valley
MediaDailyNews, Joe Mandese - Thursday, March 1, 2012
After years of some of Madison Avenue's ugliest badmouthing, Donovan Data Syste ...
- The 'Futures' Of Ad Exchanges?
Online Spin, Cory Treffiletti - Wednesday, February 29, 2012
What's the future of the ad exchange model? It's clear that ...
- Online Video Ads Are Unique Media Buys
Online Media Daily, Alex Rowland - Tuesday, February 28, 2012
The quality and diversity of ad inventory online is far more vari ...
- The Perks Of Media
Online Spin, Matt Straz - Monday, February 27, 2012
Most people in media advertising are aware that the buy side ...
- Longer Ads An Upcoming Trend?
Around the Net In Media, Phyllis Fine - Friday, February 24, 2012
"Does TV Have Time For Two-Minute Ads?" Brian Steinberg asks in th ...
- Marketers Confront Ongoing Data, Metrics Challenges
Online Media Daily, Gavin O'Malley - Tuesday, February 21, 2012
Marketers face collective challenges when deciding on data metrics, brand tracking a ...
- TV Advertising 101 For Digital Marketers
Online Spin, Kaila Colbin - Friday, February 17, 2012
Throughout my professional life, I've had the privilege of riding hundreds ...
- Velti To Debut Private Exchange For Premium Publishers
Online Media Daily, Gavin O'Malley - Thursday, February 16, 2012
Velti plans to debut a new private exchange for premium publishers. Krish ...
- The Shifting Tides Of Video Advertising
Video Insider, Toby Gabriner - Tuesday, February 14, 2012
We don't use travel agents to book flights anymore, we can ...
- Initiative Wins Sonos Media Business
MediaDailyNews, Steve McClellan - Friday, February 10, 2012
Sonos, the maker of wireless music systems, has selected Initiative, a un ...
- War! The Fight For The Future Of Advertising
Online Spin, Matt Straz - Monday, February 13, 2012
There is a war taking place in advertising, one that will determi ...
- Avis Selects Publicis Groupe's Spark For Media Duties
Raw, Steve McClellan - Monday, February 13, 2012
Car rental company Avis has awarded its media assignment to Spark Communication ...
- PHD Wins VMware Media Duties
MediaDailyNews, Steve McClellan - Wednesday, February 8, 2012
Omnicom's PHD has been awarded the global media assignment for the fast-growi ...
- Subway Named MediaCom Digital AOR
Online Media Daily, Fern Siegel - Monday, February 6, 2012
MediaCom has been awarded digital media responsibilities in the U.S. for Sub ...
- VivaKi's Hecht Excited About Mobile's Dimensions
Online Media Daily, Mark Walsh - Friday, February 3, 2012
In August, VivaKi's Nerve Center launched a new "lane" focused on table ...
- Woe The Digital Sale: Handling The Undependable Buyer
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, February 2, 2012
Question from a salesperson: I work for a large multimedia company. Duri ...
- You Get What You Pay For
Video Insider, - Tuesday, January 31, 2012
The trades have recently reported that the cost of a 30-second sp ...
- TRA Auto Ratings Enhance TV Targets
MediaDailyNews, Wayne Friedman - Thursday, January 26, 2012
TRA Inc, the marketing analytics company that merges media and consumer purchasi ...
- Ad Industry Media Options Explode: From 8 In The 1970s To 100+ Today
Online Media Daily, Joe Mandese - Friday, January 27, 2012
KEY LARGO, FL - One of the greatest challenges confronting the ...
- GM Awards Global Media To Carat
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
General Motors has given its global media operations account to Carat, ...
- GM Consolidates $3 Bil Global Media Account At Carat
MediaDailyNews, Joe Mandese - Tuesday, January 24, 2012
General Motors has named Aegis' Carat unit its global media shop, followi ...
- KSL Media Dogs PetSmart Account; Ad Spend Pegged Near $80M
MediaDailyNews, Steve McClellan - Thursday, January 19, 2012
PetSmart, the pet supply retail chain, has awarded its media agency assignme ...
- Initiative Wins Another: Roadside Attractions For Media, Digital Marketing
MediaDailyNews, Steve McClellan - Wednesday, January 18, 2012
Initiative, the Interpublic Group media agency, has been awarded media planning ...
- Mandel Returns, Former Buyer Turns 'Buyometric' TV Targeter
MediaDailyNews, David Goetzl - Wednesday, January 18, 2012
Jon Mandel, the longtime top media-buying executive and former chief of ...
- Break Accelerates Social, Boosts CPVs With Pass-Along Content
Online Media Daily, Wayne Friedman - Wednesday, January 18, 2012
Break Media, the big digital video advertising network, says it has start ...