• by Steve McClellan  @mp_mcclellan, March 15, 2012

Media shop Mindshare, a unit of WPP’s GroupM has been awarded media responsibilities for Rent-A-Center in the continental U.S. and Puerto Rico, the client and agency confirmed today. The client spent over $30 million on ads in 2011, according to Kantar Media. 

The assignment includes media planning and buying responsibilities for traditional broadcast TV and radio. 

The win followed a four-month review. That included the incumbent, Omnicom’s OMD and other contenders. 

Rent-A-Center offers customers name-brand furniture, electronics, appliances and computers through flexible rental purchase agreements.  Last year the company reported annual revenues of more than $3 billion.