- Media Companies With Digital-Only Sales Staff Perform Better
Online Media Daily, Mark Walsh - Tuesday, January 17, 2012
A new Borrell report indicates that companies with dedicated digital salespeople outperform ...
- Gusher: Shell Puts Global Media In Review, Spends $250M In Ads
MediaDailyNews, Steve McClellan - Thursday, January 12, 2012
Oil and energy giant Shell is reviewing its global media agency assignmen ...
- Mediabrands Taps Asia-Pac's Kumar To Run MAP Across G14
Online Media Daily, Joe Mandese - Thursday, January 12, 2012
Interpublic's Mediabrands unit has named Arun Kumar president of the Mediabrands Audien ...
- Medialets Opens Private Mobile Ad Market, Rich Media Included
Online Media Daily, Mark Walsh - Tuesday, January 10, 2012
Private ad exchanges have proliferated on the traditional Web. Lately, the tre ...
- Turnaround: MediaVest Ups Merrifield To Pres, Video Investment
MediaDailyNews, Steve McClellan - Friday, January 6, 2012
Publicis Groupe's MediaVest has promoted Christine Merrifield to president, video investment a ...
- Digital Video Ads Expected To Hit $5B By 2016
Online Media Daily, Gavin O'Malley - Friday, January 6, 2012
By 2016, domestic digital video ad spending will explode by over 25 ...
- A Media-Buying Menu For Online Video
Video Insider, Jason Burke - Friday, January 6, 2012
There are numerous options to help brands reach their video marketing goal ...
- RJ Palmer Is Independent No More, MDC Gobbles NYC Shop In Bid To Bulk Up Its Media Billings
MediaDailyNews, Steve McClellan - Wednesday, January 4, 2012
RJ Palmer, one of the largest independent media services shops in t ...
- D'Sylva Heads A-B's Media, Entertainment Marketing
MediaDailyNews, Steve McClellan - Tuesday, January 3, 2012
Brewing giant Anheuser-Busch has tapped Blaise D'Sylva to oversee its U.S. medi ...