- Ad Buyers Expect TV Plus Digital Video Spend To Increase
Online Media Daily, Gavin O'Malley - Thursday, August 8, 2013
One in three media buyers who attended this year's Newfronts said ...
- British Airways, Iberia Fly Media To Carat
MAD, Joe Mandese - Thursday, August 8, 2013
Following a competitive pitch by International Airlines Group (IAG), both British Airwa ...
- 'WSJ': 'Old-School' Ad Execs Vs. Data Geeks
Marketing Daily, Karlene Lukovitz - Monday, August 5, 2013
Creatives and media buyers with traditional backgrounds are facing career obstacles ...
- Reckitt Benckiser Calls Global Media Agency Review
MAD, Steve McClellan - Friday, August 2, 2013
Consumer goods giant Reckitt Benckiser is conducting a global media planning a ...
- IPG To Automate 50% Of Media Buying, Expand Programmatic
MediaDailyNews, David Goetzl - Wednesday, July 31, 2013
Interpublic's media operations are working to automate all transactions within the ne ...
- Global Media Agency Billings Top $340 Billion
MAD, Steve McClellan - Tuesday, July 30, 2013
Despite all the talk about how shaky the global economy is a ...
- Data Finally Migrating Into Other Media
Online Media Daily, Laurie Sullivan - Tuesday, July 30, 2013
Some 71% of marketers said data integration delivers more relevant messages ...
- Harmelin Media Handles Belk's Broadcast Buys
MediaDailyNews, Fern Siegel - Monday, July 29, 2013
Harmelin Media has formed a partnership with Belk, Inc., a large family-own ...
- A Pirate Looks At 40
Online Spin, Cory Treffiletti - Wednesday, July 24, 2013
I don't listen to much Jimmy Buffett these days, but I rememb ...
- Hasbro Calls Global Media Agency Review
Raw, Steve McClellan - Tuesday, July 23, 2013
Toy marketing giant Hasbro has just issued an RFP for a consolidati ...
- ABC Backs Live-Plus-Same-Day Data
MediaDailyNews, Wayne Friedman - Friday, July 19, 2013
ABC Owned Television Stations have joined NBC TV stations in backing Niels ...
- Simulmedia Calculator Helps Determine TV Campaign Efficiency
MediaDailyNews, Wayne Friedman - Tuesday, July 16, 2013
Looking to help TV marketing executives take much of the guesswork o ...
- Mobile Ad Measurement Rules Finalized
Online Media Daily, Mark Walsh - Thursday, July 11, 2013
The Interactive Advertising Bureau and Mobile Marketing Association issued final measurement guidelin ...
- Ad Buyers Fuzzy On Display Ad Rates
Online Media Daily, Gavin O'Malley - Wednesday, July 10, 2013
"Many ad buyers are still in the dark about how much th ...
- Colin Kinsella Named Mindshare NA CEO
Raw, Steve McClellan - Tuesday, July 9, 2013
Colin Kinsella has been named CEO Mindshare North America. Kinsella, former he ...
- Seeing Is Believing - Hands-On With New Centro Planner Software
RTBlog, Tyler Loechner - Friday, July 5, 2013
I was recently invited to Centro's office to get a demo ...
- NUVOtv Signs SMG Multicultural Upfront Deal
MediaDailyNews, Wayne Friedman - Tuesday, July 2, 2013
NUVOtv, the English-language cable network for Latinos, has inked a "charter" upfro ...
- Cable Upfront Begins, Final Take Projected At $9.8B
MediaDailyNews, Wayne Friedman - Wednesday, June 19, 2013
Following most of the broadcast upfront deal-making, many cable networks are doi ...
- Mindshare Taps Elkins As Managing Director, Digital, West Coast
Online Media Daily, Steve McClellan - Tuesday, June 18, 2013
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elki ...
- Motorola Hires Digitas For Global Media Account
Online Media Daily, Steve McClellan - Tuesday, June 18, 2013
Google-owned Motorola has appointed Publicis Groupe's Digitas to handle global media dutie ...
- Three Minutes of Online Ads an Hour Is the Best, Australian Study Says
Around the Net in Video, P.J. Bednarski - Tuesday, June 11, 2013
Research from Murdoch University's Audience Labs in Australia has concluded the swe ...
- So, Is Yahoo the Next Big 'TV Network'?
Around the Net in Video, P.J. Bednarski - Tuesday, June 11, 2013
Could be, says Bill Wise, CEO of Mediaocean: "What’s unique about Yah ...
- ABC's Wang Says TV, Digtal Buying Need More Integration
TVBlog, David Goetzl - Monday, June 10, 2013
As head of sales at ABC, Geri Wang has considerable visibility in ...
- Reader's Digest Taps TriVu To Enhance Analytics
Online Media Daily, Gavin O'Malley - Tuesday, June 4, 2013
As part of a broader effort to scale video ad sales, Reader ...
- TV Upfront Registers Modest Gains
MediaDailyNews, Wayne Friedman - Friday, May 31, 2013
TV upfront deal-making continues at a modest -- some would say sl ...
- Carnival Cruise Lines Sails Into A Media Review
MediaDailyNews, Steve McClellan - Thursday, May 30, 2013
Carnival Cruise Lines has launched a media agency review. The company spe ...
- Van de Ven Named ECD At MEC UK
MediaDailyNews, Steve McClellan - Thursday, May 30, 2013
In an unusual move, MEC UK, the WPP-owned media shop, has hir ...
- Digital Video Platforms Can't Make Big Gains Without Traditional TV As A Partner
TV Watch, Wayne Friedman - Tuesday, May 28, 2013
Twitter recently forged deals with A+E, ESPN, and Turner Sports that wou ...
- Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV
MediaDailyNews, Joe Mandese - Thursday, May 23, 2013
Demand for network TV advertising, which had been lagging so far th ...
- Media Execs Re. $1 Bil NewFront Estimates: What Are They Smoking?
TV Watch, Wayne Friedman - Thursday, May 23, 2013
Wild upfront digital video estimates postured that many platforms/sites could get ...