- IPG Mediabrands Continues Toward 50% Automation Goal, Partners With TubeMogul
Real-Time Daily, Tyler Loechner - Monday, September 30, 2013
IPG Mediabrands' mission to automate 50% of its media buying by 20 ...
- AOL, Microsoft, Yahoo Up Premium Ad Buying Through Programmatic API
Online Media Daily, Laurie Sullivan - Tuesday, September 24, 2013
AOL, Microsoft and Yahoo want the industry to adopt programmatic premium ...
- Magna Consortium Effort To Automate Media Buying Is Ongoing Challenge
Online Media Daily, Gavin O'Malley - Tuesday, September 24, 2013
Magna Consortium charter members say getting brands onboard remains difficult. There al ...
- Q4 Scatter Suggests Few Price Hikes
MediaDailyNews, Wayne Friedman - Friday, September 20, 2013
The fourth-quarter scatter market has not begun in earnest -- but ear ...
- Platforms Become Self-Serve: TV Ad-Buying Model Turns To Web Portal
Online Media Daily, Laurie Sullivan - Friday, September 20, 2013
Google has made self-service ad platforms for search feasible, but companies li ...
- Putting The 'TV' In Adap.tv: 'Audience Anywhere' Puts Pipes In Place For Programmatic TV Buying
Real-Time Daily, Tyler Loechner - Monday, September 23, 2013
AOL Networks' Adap.tv is expected to announce Tuesday that the piping ...
- Alleged Scheme To Defraud KSL Detailed
MAD, Steve McClellan - Sunday, September 15, 2013
When KSL CEO Hank Cohen and president David Sklaver left the compa ...
- Alleged Embezzlement Scheme Helped Sink KSL
MAD, Steve McClellan - Thursday, September 12, 2013
If it hadn't been for the alleged embezzlement of the firm's form ...
- Media Buying: As Easy As Pie?
Marketing Daily, Kelly Dulin - Friday, September 13, 2013
The same approach to pie making can be applied to the a ...
- After 32 Years, KSL Media Is Shutting Down
MAD, Steve McClellan - Thursday, September 12, 2013
KSL Media -- the independent media agency with offices in New Yo ...
- Adidas Cross-Channel Sports Campaign Drives Foot Traffic
Online Media Daily, Laurie Sullivan - Friday, September 6, 2013
Tagga has created a cross-channel campaign for adidas and sports retailer LI ...
- ANA: Agencies Are Being Disintermediated By In-House Shops
MAD, Steve McClellan - Thursday, September 5, 2013
Lack of value, internal expertise and a challenging economic environment are cit ...
- Topsy Uses Twitter Data To Analyze Search, Tweets
Online Media Daily, Laurie Sullivan - Wednesday, September 4, 2013
Topsy wants to become a Google predictive analytics tool, but rather th ...
- OMD, PHD Get New U.S. CEOs
MAD, Steve McClellan - Tuesday, September 3, 2013
Omnicom reorganized the top management of its flagship media shops Tuesday, nami ...
- PHD, GroupM And Dentsu Get Pieces Of GSK Media
MAD, Steve McClellan - Tuesday, September 3, 2013
PHD retains the U.S. GroupM consolidates most non-North America duties. Dentsu ...
- Revamped SMGX Is Now London-Based; Muszynski Takes On Dual Spark, SMG Role
MAD, Steve McClellan - Friday, August 30, 2013
The advanced TV, marketplace intelligence and "thought leadership" unit prepares to sca ...
- Pool Joins MARC USA In New Role At The Agency
MAD, Steve McClellan - Thursday, August 29, 2013
The Pittsburgh ad shop, after a series of recent wins, has creat ...
- UM Awarded Global Hershey's Account
MAD, Steve McClellan - Monday, August 26, 2013
Chocolate marketer Hershey has consolidated its global media agency account with Interpubl ...
- 10 Things That Make New York Media Great
Online Spin, Matt Straz - Monday, August 26, 2013
Despite the growth of its tech companies, New York is still large ...
- Media Buyers Favor TV, But Digital, Video On Rise
MediaDailyNews, Wayne Friedman - Wednesday, August 21, 2013
TV is still the most popular advertising tool for media buyers ...
- Ad Nets Brace For Programmatic Shakeout, Will News Corp. Be First Of Many?
Real-Time Daily, Tyler Loechner - Wednesday, August 21, 2013
Ad networks are bracing for the loss of some of the mo ...
- Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile
MediaDailyNews, Joe Mandese - Tuesday, August 20, 2013
On the heels of last week's deal naming Adap.tv its primary automati ...
- PCH Launches Affiliate Program To Support Performance Marketing
Online Media Daily, Laurie Sullivan - Monday, August 19, 2013
Publishers Clearing House on Monday launches a marketing and affiliate program th ...
- Rocket Fuel Files For $100 Million IP0, Discloses Impressive Growth, Losses Too
Online Media Daily, Joe Mandese - Monday, August 19, 2013
Programmatic media-buying technologies have begun to fuel Wall Street's public marketplace, a ...
- Neuromarketer Praises Effectiveness Of Movie Theater Ads
Around the Net In Media, Phyllis Fine - Friday, August 16, 2013
Media buyers and marketers should re-evaluate "the role of cinema advertising, a ...
- Lufthansa Reviews Global Media Assignment
MAD, Steve McClellan - Thursday, August 15, 2013
Longtime incumbent Mindshare successfully defended the last time the airline reviewed i ...
- Kellogg Co. Names BrightRoll Digital Video Ad Platform Partner
Online Media Daily, Gavin O'Malley - Thursday, August 15, 2013
The Kellogg Company on Thursday named BrightRoll as its official digital vid ...
- GroupM Cuts Its Ad Spending Forecast For 2013
MAD, Steve McClellan - Wednesday, August 14, 2013
Continued Eurozone troubles are cited for the cut. Next Year may ...
- Can Paid Media Be Shared?
Online Spin, Cory Treffiletti - Wednesday, August 14, 2013
The top trend of the day in the start-up world is sharin ...
- Publicom Could Cause Major Media Wealth Re-Distribution
Mediapsssst, Staff Report - Friday, August 9, 2013
The Publicom merger could sharply reduce media price inflation and cut $ ...