- Webspectator Touts Time As A Metric, Lets Publishers Re-Auction Inventory In Real-Time
Real-Time Daily, Tyler Loechner - Wednesday, November 6, 2013
With the industry focused on viewability, click-through rates, cost, transparency, and oth ...
- Affinity Opens Up Inventory For RTB Via AppNexus
Real-Time Daily, Tyler Loechner - Wednesday, November 6, 2013
Contextual ad network Affinity on Wednesday announced that it's making its invento ...
- Centro Acquires SiteScout For $40 Million
Around the Net in Real-Time, Tyler Loechner - Tuesday, November 5, 2013
Advertising Age on Tuesday reported that Centro has acquired SiteScout, a demand-si ...
- Most Advertisers, Publishers Employ Programmatic Buying Strategies
Online Media Daily, Gavin O'Malley - Monday, November 4, 2013
Putting the programmatic phenomenon in perspective, new research from the Interactive Advertisi ...
- Swift Named Top NA Investment Exec At OMG
MAD, Steve McClellan - Monday, November 4, 2013
It's a promotion for John Swift and a new role at Omnic ...
- 85% Of Advertisers, 72% Of Publishers Using Programmatic
Real-Time Daily, Tyler Loechner - Monday, November 4, 2013
The vast majority of advertisers (85%) are currently using a programmatic approa ...
- Are You Buying That Everyone Is Buying Programmatically?
RTBlog, Tyler Loechner - Monday, November 4, 2013
"I call into question that chart everyone has been talking about," Bar ...
- Maxus Wins $220 Million L'Oreal Assignment
MAD, Steve McClellan - Thursday, October 31, 2013
WPP's Maxus has won L'Oreal's media planning and buying account in t ...
- Native Ad Formats vs. Exchange Ready Media
Online Media Daily, Bill Guild - Thursday, October 31, 2013
Both native and programmatic have their benefits and both have a pla ...
- Midsized Media Shops Remain Strong
MAD, Melissa Lea - Tuesday, October 29, 2013
KSL Media went belly up for a unique set of reasons. B ...
- MediaCrossing Raises $6 Million, Billed As New Ad, Agency Trading Partner
Online Media Daily, Gavin O'Malley - Friday, October 25, 2013
MediaCrossing -- the latest entrant into the increasingly expansive programmatic ad-buying spa ...
- Google Inks MediaVest Deal, Eliminates Ambiguity In Online Ad Buys
Online Media Daily, Laurie Sullivan - Thursday, October 24, 2013
The uncertainty of what media will cost six months in advance c ...
- Is Place-Based Media The Next Mobile?
MAD, Steve McClellan - Wednesday, October 23, 2013
Agency executives debate the potential -- and shortcomings -- of place-based channe ...
- IPG Vet Spengler Jumps to Clear Channel
MAD, Steve McClellan - Monday, October 21, 2013
Most recently CEO of Magna Global, Spengler will focus on developing multimed ...
- Dennis Holt's USIM Creates Short-Form Specialist Patriot Media Group
MAD, Steve McClellan - Monday, October 21, 2013
U.S. International Media, the Los Angeles-based independent media shop run by agen ...
- New World Of Data Crunching Still Needs Human Touch
Online Media Daily Europe, Andy Oakes - Friday, October 18, 2013
The advent of programmatic trading, automated processes and tech platforms adds hu ...
- Programmatic Buying and the Evolving Definition of 'Upfront' - Separating Myths from Reality
Real-Time Daily, Seth Demsey - Thursday, October 17, 2013
While the tsunami of buzz around "Programmatic Upfronts" reached new heights duri ...
- TRA Asks U.S. Judge To Reverse Herself
MAD, Steve McClellan - Friday, October 11, 2013
The TV audience research company said Thursday that Judge Shira Scheindlin's ruli ...
- KS(&)L: Top Execs Received Millions In Company Loans
MAD, Steve McClellan - Thursday, October 10, 2013
In its bankruptcy proceeding, KSL Media blamed much of its financial wo ...
- Advertising's Future Driven By Principals, Accountability, Ultimate Metrics
Online Spin, Dave Morgan - Thursday, October 10, 2013
The history of advertising has been one of delegation, trust and evaluati ...
- Rentrak's Bruce Goerlich: Using Big Data In The Election Process
TV Board, Charlene Weisler - Wednesday, October 9, 2013
I sat down with Rentrak CRO Bruce Goerlich to discuss subjects rangi ...
- Dentsu Reports 5% September Ad Spend Growth
MAD, Steve McClellan - Monday, October 7, 2013
Tokyo ad holding company Dentsu Inc. reported today that September billings we ...
- M&A Activity Hits $67.5 Billion In 2013
Online Media Daily, Laurie Sullivan - Friday, October 4, 2013
Media, information, marketing and related technology sectors merged and acquired to t ...
- Study: For Women Monday Is The Ugliest Day Of The Week
MAD, Steve McClellan - Wednesday, October 2, 2013
Sunday's not far behind according to a just out beauty study fr ...
- Nissan, Omnicom Strengthen Ties
MAD, Steve McClellan - Thursday, October 3, 2013
The holding company creates new Nissan-dedicated full service agency, with TBWA's J ...
- For KSL's Top Managers, Pay And Benefits Were Lavish To The End
MAD, Steve McClellan - Tuesday, October 1, 2013
Founder Liebowitz and other top executives received generous paychecks and benefits despi ...
- How And When U.S. Consumers Use The Mobile Web
Mobile Marketing Daily, Mahi de Silva - Wednesday, October 2, 2013
Wednesday is sports content day? 3 a.m. is for finances? Mornings a ...
- IPG Mediabrands Continues Toward 50% Automation Goal, Partners With TubeMogul
Real-Time Daily, Tyler Loechner - Monday, September 30, 2013
IPG Mediabrands' mission to automate 50% of its media buying by 20 ...
- AOL, Microsoft, Yahoo Up Premium Ad Buying Through Programmatic API
Online Media Daily, Laurie Sullivan - Tuesday, September 24, 2013
AOL, Microsoft and Yahoo want the industry to adopt programmatic premium ...
- Magna Consortium Effort To Automate Media Buying Is Ongoing Challenge
Online Media Daily, Gavin O'Malley - Tuesday, September 24, 2013
Magna Consortium charter members say getting brands onboard remains difficult. There al ...