- Digital Video Platforms Can't Make Big Gains Without Traditional TV As A Partner
TV Watch, Wayne Friedman - Tuesday, May 28, 2013
Twitter recently forged deals with A+E, ESPN, and Turner Sports that wou ...
- Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV
MediaDailyNews, Joe Mandese - Thursday, May 23, 2013
Demand for network TV advertising, which had been lagging so far th ...
- Media Execs Re. $1 Bil NewFront Estimates: What Are They Smoking?
TV Watch, Wayne Friedman - Thursday, May 23, 2013
Wild upfront digital video estimates postured that many platforms/sites could get ...
- Media Storm Inks Ad Buying Deal With Videology
MediaDailyNews, David Goetzl - Monday, May 20, 2013
Media Storm, which specializes in representing entertainment entities, such as FX a ...
- Clear Channel Outdoor Unveils Consumer Networks
MediaDailyNews, Erik Sass - Monday, May 20, 2013
Clear Channel Outdoor is creating a new way for advertisers to b ...
- Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
Online Media Daily, Joe Mandese - Friday, May 17, 2013
In a battle to control the future of the ad industry's currenc ...
- Beyond Firefox 22, A New Display Opportunity Awaits
Online Media Daily, Tim Mayer - Thursday, May 16, 2013
Coming this June, Firefox v. 22 will change its default behavior ...
- Opening Pandora's Black Box, Becomes First Digital Publisher To Integrate With Madison Avenue's Stack
Online Media Daily, Joe Mandese - Wednesday, May 15, 2013
Popular Internet radio service Pandora this morning announced that it has ful ...
- Mindshare Sweeps Up Dyson Account
MediaDailyNews, Steve McClellan - Thursday, May 9, 2013
WPP's Mindshare has won media duties for Dyson, the British technology compa ...
- This Upfront, Will Digital Video Be Bought Like TV?
Online Media Daily, - Thursday, May 9, 2013
The big challenge is to get the digital agencies to think o ...
- Automating The RFP And Buying Process (For Real)
Online Spin, Cory Treffiletti - Wednesday, May 8, 2013
There's an area of the advertising business that's not so patiently waiti ...
- Capitalizing On The Growth, Cost Benefits of Cable's Long Tail
MediaDailyNews, Liz Janneman - Tuesday, May 7, 2013
Advertisers and buyers have now reached a point where they have ...
- What Does Programmatic Ad Buying Mean In A Cross-Media World?
Online Spin, Dave Morgan - Thursday, May 2, 2013
At the MediaPost OutFront last week, when media buyer panelists were ask ...
- UM Custom Content Uses AMP To Prove Brand Effectiveness
MediaDailyNews, Steve McClellan - Tuesday, April 30, 2013
After months of working on the effort, UM's Custom Content division h ...
- FourFronts Integrates TV/Video Buying
MediaDailyNews, David Goetzl - Tuesday, April 30, 2013
A pair of companies that provide a technological backbone for media transactio ...
- ZO Revises Downward Its 2013 Global Ad Growth Forecast
Raw, Steve McClellan - Monday, April 29, 2013
ZenithOptimedia revised its 2013 global ad spending forecast Monday, predicting that expenditur ...
- Nielsen Backpedals On Ratings Dominance, Acknowledges It's Not Yet The Online Standard
Online Media Daily, Joe Mandese - Friday, April 26, 2013
After a series of chest-thumping quarterly earnings calls in which he essential ...
- VW Utilizes DirecTV's Addressable Ad Platform
MediaDailyNews, Steve McClellan - Wednesday, April 24, 2013
For the first time, Volkswagen of America is testing the addressable advertisi ...
- BPN Wins Media Duties For Hillshire Brands
MediaDailyNews, Steve McClellan - Wednesday, April 24, 2013
Mediabrands agency BPN has been awarded media planning and buying duties f ...
- A&E Taps Actual Agency 'Booking' Data, Reveals Upfront Vs. Scatter Shares For All Networks
MediaDailyNews, Joe Mandese - Thursday, April 25, 2013
In a move that could give it a competitive advantage over oth ...
- Starcom MediaVest Group, ShareThis Expand Metrics Partnership
Online Media Daily, Steve McClellan - Wednesday, April 24, 2013
Starcom MediaVest Group will integrate a ShareThis engagement measurement known as S ...
- Mediabrands' BPN Wins Hillshire Brands Media Assignment
Raw, Steve McClellan - Wednesday, April 24, 2013
Mediabrands agency BPN has been awarded media planning and buying duties f ...
- Andy Mihalop Heads Biddable Media At MediaCom UK
Around the Net In OMD Europe, Nina Lentini - Monday, April 22, 2013
MediaCom UK has appointed Moneysupermarket's head of digital to the newly form ...
- Tecate Bows Spanish-Language Campaign Targeting Men
MediaDailyNews, Erik Sass - Monday, April 22, 2013
Tecate, the Mexican beer brand owned by Heineken, is targeting Hispanic m ...
- RTB Volume Doubles, CPMs Fall As Supply Outstrips Demand
Online Media Daily, Joe Mandese - Wednesday, April 17, 2013
The marketplace for exchange-traded media has doubled in the past quarter a ...
- OMD Wins Experian Media Assignment
MediaDailyNews, Steve McClellan - Thursday, April 11, 2013
Market research firm Experian has consolidated its media planning and buying assignme ...
- Marshall Launches IMMS Media Planning/Buying Firm
MediaDailyNews, Steve McClellan - Thursday, April 11, 2013
Media entrepreneur Pluria Marshall Jr. has launched Integrated Multicultural Media Solutions, ...
- GroupM Wins Nestle's U.S. Media Account
MediaDailyNews, Steve McClellan - Monday, April 8, 2013
Nestle's has awarded U.S. media planning and buying duties -- both tradition ...
- RTB In Online Video Ads To Hit $1B By 2014
Online Media Daily, Gavin O'Malley - Sunday, April 7, 2013
By 2014, real-time bidding in online video advertising will account for 24. ...
- WPP's Mindshare Retains Global Media, Buying, Planning For HSBC
MediaDailyNews, Steve McClellan - Thursday, April 4, 2013
WPP's Mindshare has retained global media buying and planning duties for banki ...