- Buyers to NewFront Sellers: 'Wow Me'
Show Daily, Steve McClellan - Friday, April 5, 2013
Apparently last year's Video "NewFronts" failed to do just that, according ...
- Game On: Aegis Acquires Beijing WonderAd
Online Media Daily, Steve McClellan - Wednesday, April 3, 2013
Aegis Media has acquired Chinese digital planning and buying agency Beijing Wond ...
- OMD Wins Walgreens Assignment As AOR, Media Planning/Buying
MediaDailyNews, Fern Siegel - Friday, March 29, 2013
Walgreens has tapped OMD to be its media planning and buying agen ...
- Answering Wanamaker's Question: How To Make All Ad Dollars Work
MediaDailyNews, Bob Mattson - Friday, March 29, 2013
Wanamaker is credited as saying: "Half the money I spend on advertisi ...
- Kao USA Selects Publicis Shops For Media, Creative Duties
MediaDailyNews, Steve McClellan - Thursday, March 28, 2013
Personal-care products company Kao USA has selected Spark SMG and sibling agen ...
- Nationwide's Media Business In Review
MediaDailyNews, Steve McClellan - Wednesday, March 27, 2013
Columbus, Ohio-based Nationwide insurance company has put its media agency assignment in ...
- Velti Rolls Out Mobile Ad Network
Online Media Daily, Mark Walsh - Wednesday, March 27, 2013
Mobile marketing firm Velti on Wednesday announced the launch of a n ...
- Initial 2013 Broadcast Spending Reflects Tough Comps With 2012, Digital Continues To Expand Share Of Agency Budgets
MediaDailyNews, Joe Mandese - Monday, March 25, 2013
U.S. ad spending expanded 4% during the first two months of 20 ...
- Media Buyers Split On C7, Expect Low CPM Increases
MediaDailyNews, David Goetzl - Thursday, March 21, 2013
Media buyers are split down the middle on whether the national ...
- News Analysis: Media, Big Data Loom Large In GOP Reinvention
MediaDailyNews, Erik Sass - Thursday, March 21, 2013
With many pundits and grassroots organizers calling for a reexamination of t ...
- RTB Altering Agency Culture
Online Media Daily, Mark Walsh - Monday, March 18, 2013
What impact is programmatic buying having on agency culture? Among other thing ...
- Zenith Wins Kohl's Media Account
MediaDailyNews, Steve McClellan - Friday, March 15, 2013
Department Store chain Kohl's has selected Publicis Groupe's Zenith to handle med ...
- Kohl's Picks ZO For Media Duties
Raw, Steve McClellan - Friday, March 15, 2013
Department Store chain Kohl's has selected Publicis Groupe's ZenithOptimedia to handle med ...
- Hill Holliday Names Stockwell Chief Media Officer
MediaDailyNews, Fern Siegel - Tuesday, March 12, 2013
Cindy Stockwell has been named chief media officer of Hill Holliday. Previousl ...
- Execs Tell Advertisers: TV Offers Choice, Reach, But TV Everywhere Is A Bust
MediaDailyNews, Steve McClellan - Tuesday, March 12, 2013
NEW ORLEANS -- As ratings at some TV networks continue to fal ...
- WhatRunsWhere Launches Data Tool For Android
Online Media Daily, Fern Siegel - Monday, March 11, 2013
WhatRunsWhere (www.whatrunswhere.com) today launched a data gathering tool for the Android platfor ...
- MEC Wins Simmons Media Account
MediaDailyNews, Steve McClellan - Thursday, March 7, 2013
MEC has been named media agency of record for Simmons Bedding Compan ...
- First Release Of Actual TV Buying Data Shows It's Still Madison Ave's Alpha Medium (But Oh, The Oprah Effect)
MediaDailyNews, Joe Mandese - Thursday, March 7, 2013
In what may be the first public accounting of the actual supp ...
- Centro: 'Yes, We Can Speed Up Media Planning,' New Software Battle Tested By Obama
Online Media Daily, Joe Mandese - Thursday, March 7, 2013
In the race to become Madison Avenue's "enterprise" data-processing platform for managi ...
- ABC Expands Guarantees, Media Buying Cross-Platform
MediaDailyNews, Wayne Friedman - Tuesday, March 5, 2013
Looking to finally broaden the way advertisers get TV viewer guarantees, thr ...
- Doner Drives Manheim Auto Auctions As AOR
MediaDailyNews, Steve McClellan - Tuesday, March 5, 2013
Detroit-based Doner, part of MDC Partners, has been selected as agency ...
- Real Data Shows Real Slowdown In Online Display, More Expansion In Total Media Buys
MediaDailyNews, Joe Mandese - Wednesday, March 6, 2013
In what is likely the most accurate accounting ever of the U. ...
- WhatRunsWhere Opens In Latin America
Online Media Daily, Fern Siegel - Tuesday, March 5, 2013
WhatRunsWhere, a service that lets advertisers and ad agencies track competitors' onli ...
- Horizon Media Wins Njoy E-cigarette Account
Raw, Steve McClellan - Tuesday, February 26, 2013
Electronic cigarette marketer Njoy has selected Horizon Media for media and planni ...
- Pharma Boost: Spark Wins AbbVie's Media Duties
MediaDailyNews, Steve McClellan - Friday, February 22, 2013
Publicis Groupe's Spark has won media planning and buying duties for dr ...
- British Airways Flys Media Biz Into Review
MediaDailyNews, Steve McClellan - Thursday, February 21, 2013
British Airways has put its global media planning and buying account in ...
- Horizon Wins 1&1 Media Account
Online Media Daily, Steve McClellan - Wednesday, February 20, 2013
Horizon Media has been awarded U.S. media duties for global Web hosti ...
- Media Consolidation: Mindshare Wins Lionsgate Account
MediaDailyNews, Steve McClellan - Tuesday, February 19, 2013
Movie and TV studio Lionsgate has selected WPP's Mindshare to handle i ...
- KSL Wins Second Pet-Related Client: WellPet
MediaDailyNews, Steve McClellan - Monday, February 18, 2013
Pet food marketer WellPet has selected independent media agency KSL Media ...
- Mindshare Awarded Lionsgate Consolidated Media Account
Raw, Steve McClellan - Tuesday, February 19, 2013
Los Angeles-based movie and TV studio Lionsgate has selected WPP's Mindshare ...