- Media Consolidation: Mindshare Wins Lionsgate Account
MediaDailyNews, Steve McClellan - Tuesday, February 19, 2013
Movie and TV studio Lionsgate has selected WPP's Mindshare to handle i ...
- KSL Wins Second Pet-Related Client: WellPet
MediaDailyNews, Steve McClellan - Monday, February 18, 2013
Pet food marketer WellPet has selected independent media agency KSL Media ...
- Mindshare Awarded Lionsgate Consolidated Media Account
Raw, Steve McClellan - Tuesday, February 19, 2013
Los Angeles-based movie and TV studio Lionsgate has selected WPP's Mindshare ...
- We Are Social Taps Gilbert To Handle New Paid Media
Online Media Daily, Gavin O'Malley - Friday, February 15, 2013
London-based social media agency We Are Social has hired David Gilbert, form ...
- Collins Joins Media Storm, Focuses On iTV Advertising
MediaDailyNews, David Goetzl - Tuesday, February 12, 2013
John Collins, who helped Canoe Ventures get off the ground, has join ...
- MediaCom Wins Fonterra Account, Estimated $150 Million Ad Spend
MediaDailyNews, Steve McClellan - Friday, February 8, 2013
WPP's MediaCom has been awarded media planning and buying duties for dai ...
- GSK Reevaluates Media Agency Roster
MediaDailyNews, Steve McClellan - Thursday, February 7, 2013
Pharmaceutical giant GlaxoSmithKline is re-evaluating its media agency roster, which could le ...
- An Evening with the Skinnygirl
Just An Online Minute, Persia Tatar - Thursday, February 7, 2013
On Tuesday, February 5th, Warner Bros. Brand Networks celebrated their fall line- ...
- GSK Reevaluates Media Agency Roster
Raw, Steve McClellan - Thursday, February 7, 2013
Pharmaceutical giant GlaxoSmithKline is reevaluating its media agency roster, which could le ...
- LG Confirms Media Review
Raw, Steve McClellan - Thursday, February 7, 2013
South Korea-based consumer electronics giant LG confirmed today earlier reports that ...
- WhatRunsWhere, Red Books Team To Share Data
Online Media Daily, Fern Siegel - Tuesday, February 5, 2013
WhatRunsWhere, a tool for media buying that lets advertisers and agencies tra ...
- Huge Management Shakeup At Mediabrands And Its Top Agencies
Raw, Steve McClellan - Tuesday, February 5, 2013
Interpublic Group of Companies has implemented a major management shakeup of i ...
- Draftfcb Shifts Media Ops To Mediabrands, Enhances Client Services
MediaDailyNews, Steve McClellan - Thursday, January 31, 2013
Interpublic Group's Draftfcb is undergoing a major reorganization, with its media operati ...
- CoreMedia, Dial800 Strike Direct-Response System Deal
MediaDailyNews, Wayne Friedman - Wednesday, January 30, 2013
Direct-response media buying software provider CoreMedia Systems has struck a deal wi ...
- Adap.tv Streamlines Ad Verification, Enhances Ad Targeting
Online Media Daily, Gavin O'Malley - Wednesday, January 30, 2013
In an effort to bolster brands' confidence in the effectiveness of onli ...
- Marketers To Boost Social Ad Spend In 2013
Online Media Daily, Mark Walsh - Tuesday, January 29, 2013
Social media has long been synonymous with "owned" or "earned" media ...
- Horizon And JWT Selected By Vonage After A Review
Raw, Steve McClellan - Wednesday, January 30, 2013
Telecommunications company Vonage selected Horizon Media for media planning and buying chor ...
- Collective Plugs Into Facebook Exchange
Online Media Daily, Mark Walsh - Thursday, January 24, 2013
Digital audience targeting firm Collective is among the latest companies to pl ...
- Agencies Tie One On At Creative Media Awards
Just An Online Minute, Persia Tatar - Thursday, January 24, 2013
Last Wednesday over 200 agency big thinkers, decked out in their dapp ...
- Mondelez Taps MediaVest For Global Media
MediaDailyNews, Steve McClellan - Friday, January 4, 2013
Snack food giant Mondelez International, recently spun off from Kraft Foods, consolidat ...
- The Year Ahead, What We Can Learn From 2012
Online Media Daily, Cella M. Irvine - Friday, January 4, 2013
Many of the trends we saw in 2012 -- from the ongoi ...
- Hershey To Conduct Global Media Agency Review
MediaDailyNews, Steve McClellan - Thursday, December 20, 2012
The Hershey Company is launching a global agency review for all med ...
- Aegis Unveils Amplifi: New Unit Will Oversee All 'Display' Media, Not Just Online
MediaDailyNews, Steve McClellan - Wednesday, December 19, 2012
In a bid to help clients better manage their ad buying acro ...
- Global Media 'Trading' Sentiment Soars In December, Especially Among Americans
MediaDailyNews, Joe Mandese - Thursday, December 20, 2012
The percentage of advertisers who say their demand for media is improvi ...
- eHarmony Finds Match With Ocean Media
MediaDailyNews, Steve McClellan - Friday, December 14, 2012
Online dating service eHarmony has shifted its media planning and buying assignme ...
- Solve: Media Buyers Warm To Native Ads
Online Media Daily, Gavin O'Malley - Wednesday, December 12, 2012
What do media buyers make of "native advertising" -- that controversial fo ...
- The Twelve Days Of Christmas (Ad Seller & Ad Buyer Version)
Online Spin, Cory Treffiletti - Wednesday, December 12, 2012
While drafting my article for this week, two things struck me ...
- WPP's Sorrell Predicts 2012 Record Year, Big Buys On Google
MediaDailyNews, Steve McClellan - Monday, December 3, 2012
WPP CEO Martin Sorrell told UBS conference attendees that WPP "could ha ...
- Conversion Rates Up 50%, BS Up 100%
Online Media Daily, George Simpson - Friday, November 30, 2012
When, as I often am, you are called to listen to ...
- Bob Evans Selects Engauge As Its Digital AOR
Online Media Daily, Karlene Lukovitz - Wednesday, November 28, 2012
Read more: http://www.mediapost.com/publications/article/188076/bob-evans-selects-engauge-as-its-digital-aor.html#ixzz2DYVZ9A5k ...