- UM, McCann Shack Up, Land Joe's Crabs
MediaDailyNews, Steve McClellan - Tuesday, November 27, 2012
Interpublic Group's UM has been awarded the media planning and buying accou ...
- Marketers: Give Us More Digital For Ads
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Digital marketing shop Adform says research done during ad:tech New York, sugges ...
- UM Retained As Media Buyer For J&J
MediaDailyNews, Steve McClellan - Tuesday, November 20, 2012
Health care giant Johnson & Johnson has retained UM as its med ...
- J&J Launching Media-Buying Review, Currently Spending $1B
MediaDailyNews, Steve McClellan - Monday, November 19, 2012
Health care giant Johnson & Johnson is conducting a U.S. buying-focused agen ...
- Mondelez Taps Aegis Media For Western European Biz
MediaDailyNews, Steve McClellan - Friday, November 16, 2012
Snack food giant Mondelez International, recently spun off from Kraft Foods, h ...
- Real-Time Bidding Soars, Display Ads To Hit $15 Bil
Online Media Daily, Gavin O'Malley - Wednesday, November 14, 2012
To the dismay of resistant publishers and marketers, real-time bidding will accou ...
- Burgeson To Carmichael Lynch Consumer Ops Director
MediaDailyNews, Fern Siegel - Thursday, November 1, 2012
Carmichael Lynch named Betsy Burgeson as its consumer engagement operations director. ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Vevo Launches Ad Exchange, Enhances Brand Marketing
Online Media Daily, Gavin O'Malley - Monday, October 29, 2012
Vevo, the latest Web publisher to break into real-time bidding, just debut ...
- The Future Of Augmented Reality
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 29, 2012
Diving into what will likely be a serious matter for media buye ...
- Zenith Retains Travelocity Media Business
MediaDailyNews, Steve McClellan - Friday, October 26, 2012
Publicis Groupe's Zenith has retained its Travelocity media assignment after a revie ...
- Digital Advertising Metrics: 3 Fundamentals For CMOs
Online Media Daily, Scott Fitzgerald - Friday, October 26, 2012
If you're a CMO and you can't explain your digital advertising metri ...
- WPP's Spafax Teams With Nielsen To Develop Digital OOH Index, Calls It A Vital Next Step Toward 'Exchange' Model
MediaDailyNews, Joe Mandese - Tuesday, October 23, 2012
WPP Group, the largest buyer of media in the world, once aga ...
- Rocket Fuel Takes U.S. Brands Into Japan Via CCI Deal
Online Media Daily, Laurie Sullivan - Friday, October 19, 2012
The world recently became smaller for RocketFuel and its U.S. brand clien ...
- Six Things A CMO Should Know About Real-Time Bidding
Programmatic Insider, Chris Sukornyk - Thursday, October 18, 2012
Number one: fact from fiction. Real-time bidding (RTB) refers to a w ...
- MEC Wins LegalZoom Media Assignment
MediaDailyNews, Steve McClellan - Tuesday, October 16, 2012
WPP's MEC has been selected to handle media chores for LegalZoom, t ...
- Marketers Should Micro-Target 'Mass Affluents'
MediaDailyNews, Wayne Friedman - Tuesday, October 16, 2012
Nielsen says "mass affluents," a new segment of wealthy Americans -- tho ...
- Wall Street Journal Network Launches Private Ad Exchange
MediaDailyNews, Erik Sass - Wednesday, October 10, 2012
The Wall Street Journal Digital Network announced that it has launched ...
- Vibrant Media Gets Big Names On Board
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
Chris Ahearn, Cathie Black and Mark Zagorski have been appointed to Vibra ...
- MediaVest USA Awarded Media AOR Duties For The Travelers Companies
MediaDailyNews, Steve McClellan - Thursday, October 4, 2012
Publicis Groupe's MediaVest USA has been awarded media agency of record duti ...
- The Business Of Reinventing 'TV Households'
MediaDailyNews, Mike Bloxham - Wednesday, September 26, 2012
Now, the trend toward thinking in terms of video consumption across a ...
- Flink To VP, Digilant Global Platform Solutions
Online Media Daily, Gavin O'Malley - Friday, September 21, 2012
Digilant -- the agency trading desk that was incubated by Havas Digit ...
- First Look: Mediaocean's New SmartRFP App
Online Spin, Matt Straz - Monday, September 24, 2012
Last week I was granted access to Mediaocean's new digital pre-buy applicatio ...
- It Takes More than Big Data To Target Customers
Online Media Daily, Megan Fearnow - Friday, September 21, 2012
Buying audiences based on complex data analysis is clearly a huge st ...
- Google Readies New Version Of DoubleClick Bid Manager
Online Media Daily, Laurie Sullivan - Wednesday, September 19, 2012
Google continues to make updates to its DoubleClick platform that automates a ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- Media Buying: TV Shows Now Assigned 'Brand Value'
MediaDailyNews, Steve McClellan - Wednesday, September 12, 2012
For advertisers, TV is becoming a lot less about reach, demographics a ...
- Cracking Into Video's Cost Structures
Video Insider, Rich Routman - Thursday, September 13, 2012
Video, like all other forms of online advertising, changes rapidly. While viewe ...
- But For The Want Of A Company Car
Raw, Steve McClellan - Wednesday, September 12, 2012
Horizon Media CEO Bill Koenigsberg told the audience attending today's TVB Forwa ...
- Forrester Creates Digital Playbook To Enhance Media Buying
Online Media Daily, Laurie Sullivan - Monday, September 10, 2012
A Forrester Research analyst emphasizes the need for media planners and markete ...