• by Steve McClellan  @mp_mcclellan, April 11, 2013

Media entrepreneur Pluria Marshall Jr. has launched Integrated Multicultural Media Solutions, a media planning and buying firm that specializes in placing ads that target multicultural audiences.

Based in Los Angeles, the start-up plans and buys ads across traditional and digital media; it also offers event marketing and sponsorship programs.

“Too often, media agencies lack meaningful knowledge about how to effectively reach consumers in diverse communities – especially black communities,’’ stated Marshall, president and chief executive of IMMS.

African-American consumer spending is expected to top $1 trillion in 2013, Marshall added.

Marshall said the firm plans to work both directly with marketers and through agencies on multicultural campaigns.  

Marshall’s planning and buying firm is part of a portfolio of media properties controlled by the entrepreneur. It includes The Urban Digital Network — a division of IMMS — that comprises over 25 Web sites. It reaches 2.2 million unique African American consumers, per the company.

Marshall also publishes The Los Angeles Wave and Los Angeles Independent newspapers and the Informer & Texas Freeman newspaper in Houston. He is owner and CEO of WLTH-AM radio station in metropolitan Chicago.

According to Marshall, IMMS is “the nation’s only certified full-service African-American media management company.”

Marshall is the son of longtime public interest activist Pluria Marshall Sr., who founded the National Black Media Coalition in the 1970s to promote multicultural diversity and ownership within the media industry.

advertisement

advertisement