Tag results for "media buying"
- A Tale Of 2 Upfronts: Linear -4%, Streaming +35%It was the best of streaming sales, it was the worst ...
- Late Media Payments Remain Near Recent Highs, Sentiment ImprovingWhile late payments haven't bottomed out yet, they have reached a platea ...
- Signals Show Stabilizing Ad Market Could CrumblePrices seem to be improving, but consumer sentiment remains at an eight-mon ...
- Google: Interoperability Or Signs Of MonopolyDismantling years of investments and reinvestments of profit to build what so ...
- Netflix Boosts Upfront Volume 150% For 2024-25Amy Reinhard, president of advertising, says results were "in line with o ...
- Harris-Walz TV Ads: Prime Time A Big Piece Of The PuzzleTV advertising will come "during high-viewership moments, including high-trafficked prime-time programming" sa ...
- AI Becomes Magnet For Foreign Adversaries In U.S. ElectionsArtificial intelligence and chatbots have become a magnet for countries like Russ ...
- Yelp Speaks Out On FTC Fake Comment RulingYelp, which relies heavily on ratings and comments, has become an outspok ...
- AbelsonTaylor Launches AT Activate To Enhance Media OptionsThe new business unit is headed by Christie Volke, vice president ...
- Instacart's Latest Partner Will Deliver Digital Coupons To ShoppersIbotta becomes Instacart's third-party coupon provider on its platform for all eligib ...
- Will Audience Curation Solve Addressability Challenges?Lotame Curation will give advertisers a way to build audience segments bas ...
- Google Living Microsoft's 20th-Century NightmareA breakup is possible, while less severe options include forcing Google ...
- IAB Launches 'Diligence Platform' For Privacy CompliancePowered by SafeGuard Privacy, the new IAB diligence platform helps centralize t ...
- Digital Economy To Reach $16.5T, Take 17% Of GDP By 2028The report, made public Monday by Forrester Research, ranks the top s ...
- ChatGPT Can Finish Thoughts, Imitate Voices Without PermissionAI search, synthetic voices in ads and other creative content will beco ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning ProcessAudiences are built and questions are asked, with answers showing how ...
- CTV Demand Pushes Trade Desk Q2 Up 26%With Q2 revenues at $585 million vs. analysts' estimates of $578 millio ...
- Dentsu Touts AI For Media Planning, Downplays CookiesDentsu this week announced the integration of its global data, identity a ...
- Words Behind Strategies At Google, Meta To Protect KidsA Google ad-targeting option came under fire when it was reported th ...
- Google: Long-Term Impact, Consequences Of Antitrust TrialNetElixir founder and CEO Udayan Bose shared his thoughts on the potenti ...
- WBD Books 'Almost 50%' More Upfront, Strong Sports PricingContinued erosion of its TV network revenue pushed the company to ta ...
- NBC Olympics Programmatic: Will Brands Stay When The Games End?Around 55% of programmatic advertisers are spending less than $5 million overa ...
- Will Stock Market Crash Affect Media Buys?As global stock markets have plummeted over fears of a U.S. recessio ...
- Economic Data Predicts Uneven GrowthConsumer retail interest has begun to "sputter" despite an increase of activit ...
- TelevisaUnivision Completes Upfront, Records Single-Digit GrowthStrong ad revenue commitments came for its sports programming, where TelevisaUnivision sa ...
- Character.AI Co-Founders Return To Google In Licensing DealCharacter.AI co-founder and CEO Noam Shazeer will return to Google after leavi ...
- Google Makes Wix Its First Gemini For Workspace PartnerGenerative AI has helped companies push the boundaries of innovation and performanc ...
- Amazon Ad Revenue Climbed To $12.8B In The Latest QuarterAdvertising has emerged as one of the biggest profit generators, Amazon sa ...
- Microsoft Earnings Show How AI Will Play In AdvertisingMicrosoft reported Q4 2024 earnings Tuesday, showing search and ad revenue ro ...
- Google, Microsoft Target DeepfakesGoogle and Microsoft - which support massive search engines and ad platfor ...
