Tag results for "media buying"
- Why Google's Outcome Will Prompt Other Ad-Tech Industry BreakupsA DOJ prosecutor cited 150,000 online ad sales every second at Google ...
- Google Takes Another Blow From UK Regulators For Anti-Competitive BehaviorAs Google prepares to battle the U.S. Department of Justice in anoth ...
- Google And DOJ Face Off In Battle Over Online Display AdsThe Department of Justice will attempt to prove Google illegally monopolized ad-te ...
- Google Display Ads Antitrust Trial Rattles Small Businesses, PublishersSmall business owners have concerns about possible outcomes of Google's DOJ antitru ...
- The Path To A Unified - And Efficient - Ad-Tech Supply ChainThe future of a streamlined ad-tech industry won't be shaped by cooki ...
- Antitrust, Privacy, Transparency, 'Just A Gal/Guy' Agencies Take Center StageThere's a lot of change in the digital ad industry - a ...
- IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%Media buyers expect to spend 11.8% more on ads in 2024 ...
- Privacy May Be Taxing, But At Least There's Now A Taxonomy For ItWhile complying with it may still be a challenge, a new ...
- AI Needs To Learn How To Ask For Help, Microsoft Exec SaysThe ability to identify when an AI engine does not have t ...
- Wieser Upgrades '24 For The 5th Time, Cites Stronger-Than-Expected Q2Brian Wieser now projects 2024 will grow 7.2% over 2023, excluding politic ...
- Google Sunsets Video Ad Platform To Prioritize AI CampaignsFeatures from an older performance ad video product will fold into ...
- DoubleClick Pitch Deck Shows Importance Of Google's AcquisitionA leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- AI Simulates How Consumers Will Respond Before Ads RunUsing decades of survey-based research, Ipsos built a method that uses ...
- Valpak Rebrands Clipper Into Coupon Model, Links To Digital WalletsGroupon coupon codes for dining and entertainment discounts took many iterations ...
- Google Ad Exec Answers One-Off Campaign QuestionsA shorter holiday shopping season requires even the biggest advertisers to ...
- Google Sharpens Focus On Privacy Consent, As Tinuiti Expands Brand-Safety PartnershipsBuilding a future with first-party data with guardrails means advertisers must fi ...
- Yelp Sues Google Over Self-Preferencing ReviewsYelp filed an antitrust lawsuit against Google on Wednesday, alleging self-preferencing ...
- Amazon's Media Agency Review: What Does It Mean For Future Upfront Deals?Amazon reportedly pulls in $46.9 billion a year in overall global advertisin ...
- Google Prepares Retail For Holiday Shopping, Consumer Price Increases Still A ConcernGoogle has made some interesting adjustments to its ad platform and Mercha ...
- The Ads -- Er, I Mean, Games -- People PlayThe just-released "State of Games Media Buying" report shows the "playable ad ...
- Dems Outspend GOP More Than 2-to-1 In Future Presidential Ad BookingsOn average, Democrats have booked $27.6 million per week in presidential spendi ...
- Alphabet's Worth Without Google SearchTD Cowen Analyst John Blackledge valued each Alphabet business as if ...
- Chasing Automation In Media Planning To Reduce Human ErrorEngineers at Reckitt, a multinational consumer goods company, are working on ...
- Manulife/John Hancock Makes The Case For Increased Media SpendManulife/John Hancock brought measurement in-house and invested in its first global bra ...
- Automotive National TV Spending Drops In July"While major sporting events kept delivering large audiences, the auto industry ...
- Google AI Overviews Links Boost Search RankingsOne of the best ways for all types of publishers to g ...
- Google Ads Return On Ad Spend Slips Into TikTokLoss of confidence in Google Ads' return on ad spend and pa ...
- For LG Ad Solutions, AI Yield Optimization Becomes Key FocusLG Ad Solutions chose to work with an AI workflow automation platfor ...
- Microsoft Confirms Release Of Recall AI Search Feature To Testers In OctoberMicrosoft's controversial Recall AI service takes screenshots of activity on Windows r ...
- Dentsu Becomes Fan Of Sports Lab, Uses Team/League Data To Target ConsumersDentsu is taking the field with Sports Innovation Lab to create ne ...
