Tag results for "media buying"
- Perplexity In Talks With Brands To Change AI Search AdvertisingPerplexity, which has been planning an ad model tied to its AI-power ...
- RocketMill Becomes 'PMG,' Combined Shop Touts $6.7B In Media BillingsRocketMill, the U.K-based agency acquired by PMG in December, has transitioned i ...
- Google AdX Rises In U.S. Trust Ranking Score, But Doesn't Top ListOn Pixalate's Global Seller Trust Indexes ranking of open programmatic ad selle ...
- Google Readies Ad Defense In U.S. Antitrust TrialGoogle opened its defense in a Virginia courtroom Friday, defending against U. ...
- IAB Releases In-Store Retail Media Definition, Measurement StandardsThe new definitions and measurement standards for in-store retailers will provide transparen ...
- Amazon Releases AI Video Generator For AdsThe video generator turns one product image into a video clip ...
- Google Adds Negative Keywords To PMax CampaignsNegative keywords are coming to Google Performance Max campaigns, along with n ...
- Haleon Chooses PubMatic As Programmatic PartnerPubMatic will help healthcare firm Haleon make data-driven decisions about its programmat ...
- Roku Starts Ad Manager 'Democratizing' CTV AccessRoku says advertisers can buy and optimize ads not just on Ro ...
- IAB: Video Commerce Ads Closing Gap Between Discovery, PurchaseThree-quarters of consumers feel commerce in video ads is more relevant ...
- Google To Identify AI-Generated Images In Search And AdsGoogle plans to make changes to its search engine and ad produc ...
- Reddit Users Challenge Google, Sending Business Owners A MessageMany small businesses find they can gain traction by treating Reddit ...
- Young Women Are The BellwethersIt used to be that if you guessed a young woman w ...
- AI Models Start To Reason Before RespondingA new series of OpenAI models have begun to reason through compl ...
- Walmart Retail Media Network To Use Amazon-Like Flywheel EffectWalmart's plans to use its ad business and other digital services ...
- SMBs Face Inflation Troubles, As Consumers Reduce SpendingPressures around inflation and the state of the economy are causing conce ...
- VideoAmp Guaranteed Currency For $1B In Buys YTDFor full-year 2024, estimates are that VideoAmp media measured-based guarantees will ri ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On CampaignsHumanz drops a tracking pixel on every company's site it works wi ...
- Search Ads Slide As A Way To Reach ConsumersA shift in shopping trends could influence media buys this holiday sea ...
- The Brandtech Group Draws The Blueprint For Ethical AIAgency in-house and legal teams are settling into the generative AI er ...
- Google Improves Data Privacy Via 'Confidential Matching'Advanced technology connects first-party data for audience targeting and campaign measurement ...
- The Games Planners & Buyers Don't PlayAs editor of trade pubs focused on where advertisers and agencies pl ...
- Consumers Left Wanting: They Feel Overlooked By AdvertisersMany shoppers dislike hyper-targeting and find many ads irrelevant despite targeting, accordi ...
- SEM Ranks Just Behind AI Marketing In Long List Of Open JobsAI marketing assistant is the fastest-growing job in marketing, with a project ...
- Google's Goal To 'Crush' Competition Described In EmailsA former Google exec told colleagues the goal was to "crush" riv ...
- Automotive National TV Spending Increases 6.1%Besides the Olympics, August also brought the return of football, which al ...
- GAI Complexities Divide, Face Slew Of ChallengesAlthough 90% of companies plan to invest in generative AI by 202 ...
- Foursquare Unveils Tool Mapping Visits To PurchasesFoursquare developed an in-house measurement tool combining location with purchase data th ...
- EU's Top Court Upholds Billions In Fines For Google And AppleTwo of the biggest companies have lost their EU court fights a ...
- News Corp Estimates A $9M Loss If It Had Switched From Google Ads"I felt like they were holding us hostage," Stephanie Layser, former ...
