- Google Cannot Represent Apple's Interests In U.S. Trial
MediaDailyNews, Laurie Sullivan - Tuesday, December 24, 2024
Apple reportedly wants to become involved with Google's upcoming U.S. antitrust tri ...
- Yahoo Becomes First DSP To Adopt IAB Tech Lab's Data Transparency Labels
MediaDailyNews, Laurie Sullivan - Tuesday, January 28, 2025
PALM SPRINGS, CA -- Yahoo DSP became the first demand-side platform ...
- Alphabet Sued By Popular Shopping Platform For $568M
MediaDailyNews, Laurie Sullivan - Tuesday, December 24, 2024
A subsidiary of Polish ecommerce platform Allegro, reportedly one of the mo ...
- Red Flags Force Product, Compliance, Data Governance Teams To Talk
Data & Programmatic Insider, Laurie Sullivan - Monday, December 23, 2024
Teams are being built within companies to determine products, processes and procedur ...
- Google's Fix For Search Monopoly: Choice, Performance Driven By Curiosity
Performance Marketing Insider, Laurie Sullivan - Monday, December 23, 2024
The human desire to question, speculate and doubt makes search and advertisi ...
- Omnichannel Strategies Seek To Fill Gaps In Fragmented Media
Research Intelligencer, Robert Williams - Monday, December 23, 2024
Broad brand awareness and personalized outreach not only capture attention but al ...
- Tropical Smoothie Cafe Consolidates $50M At Horizon Media
MediaDailyNews, Joe Mandese - Thursday, December 19, 2024
"2025 will be a transformative year for Tropical Smoothie Cafe as ...
- RE/MAX Ad Media Network Launches To Support Realtors
MediaDailyNews, Laurie Sullivan - Wednesday, December 18, 2024
Another programmatic media network will launch, but this one will become t ...
- In Advance Of Upfront, JIC Preps First Currency Audits, Deems VideoAmp Demos 'Transactable'
MediaDailyNews, Joe Mandese - Thursday, December 19, 2024
While not a new certification, the JIC announced VideoAmp's "personification" method ...
- OpenAI Call-In Search Service Offers Data Gift From Users - Voiceprints
MediaDailyNews, Laurie Sullivan - Thursday, December 19, 2024
Now it's easy to pick up a phone and search for informati ...
- Project Peacock Made Discover's Campaign Fly
Performance Marketing Insider, Laurie Sullivan - Thursday, December 19, 2024
Discover for the first time launched a product other than a cred ...
- VideoAmp's 'Currency' Yields $3B In Media Deals For 2024
Television News Daily, Wayne Friedman - Thursday, December 19, 2024
VideoAmp has grown 880% year-over-year in media spend from deals transacted usi ...
- How Google's 'Willow' Quantum Chip Is Revolutionizing Advertising
Media 3.0, Laurie Sullivan - Tuesday, December 17, 2024
Advertisers have not yet awoken to the revolution of Google's quantum computi ...
- Google AI Overviews Makes Major Transition
MediaDailyNews, Laurie Sullivan - Tuesday, December 17, 2024
Traditional search engines from Google and Microsoft have skyrocketed, but newcomers a ...
- OpenAI Challenges Google, Makes ChatGPT Search Free To All
MediaDailyNews, Laurie Sullivan - Tuesday, December 17, 2024
OpenAI has made ChatGPT search available to all and its mobile a ...
- News Planners & Buyers Should Pay Attention To
Planning & Buying Insider, Joe Mandese - Wednesday, December 18, 2024
If 2024 was the "Year Of Attention Metrics," it's ending with ...
- Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'
Data & Programmatic Insider, Laurie Sullivan - Monday, December 16, 2024
To support health care advertisers and marketers, WebMD Ignite designed ad capabiliti ...
- Former Google Chairman Thinks There May Be A Time To Unplug AI
MediaDailyNews, Laurie Sullivan - Monday, December 16, 2024
Former Google Chairman Eric Schmidt predicts the industry will advance from ...
- The String Of Letters, Numbers That Make Up ID5 User IDs
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 17, 2024
Initial tests of the integration found that when the ID5 ID ...
- Google Tests Project Mariner, An AI Agent That Can Make Purchases In Active Browser Tabs
MediaDailyNews, Laurie Sullivan - Friday, December 13, 2024
If a computer has tabs open in a browser, Project Mariner c ...
- ANA Finds DSP Reach Improving, But Effectively Still Less Than 44% Of Ad Dollars Spent
MediaDailyNews, Laurie Sullivan - Thursday, December 12, 2024
While the percentage has increased from 36% reported in a 2023 stu ...
- Yelp Uses AI For Smarter Ad Optimization, Performance For Local Businesses
MediaDailyNews, Laurie Sullivan - Wednesday, December 11, 2024
Yelp has introduced more than 20 features to support local businesses, focusi ...
- Guideline Taps Mifsud As CEO
MediaDailyNews, Joe Mandese - Wednesday, December 11, 2024
Guideline, which operates Standard Media Index (SMI), SQAD, Lumina and other media-buyi ...
- Adelaide, PubMatic Partner In Effort To Improve Media Quality
Publishers Daily, Ray Schultz - Wednesday, December 11, 2024
Ad buyers can apply Adelaide's attention data to programmatic deals. ...
- 21% Of Ad-Option Streaming Is Programmatic, Up 15% Year-Over-Year
Advanced TV Insider, Wayne Friedman - Wednesday, December 11, 2024
For all premium video inventory including premium streaming, linear and others, arou ...
- 'New' Omnicom Would Be Global, NA Billings Leader
MAD, Steve McClellan - Monday, December 9, 2024
Combined, the companies have total global billings of $71 billion for th ...
- Behind Google's And Meta's Secret Partnership
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 10, 2024
The EU is probing deeper into a secret Google and Meta partnersh ...
- A Tail (SIC) Of Two Media-Buying Industries
Planning & Buying Insider, Joe Mandese - Tuesday, December 10, 2024
A very, very short one, and an increasingly long one. ...
- Opera Ads Carves One Notch Deeper Into Browser Without Cookies
Data & Programmatic Insider, Laurie Sullivan - Monday, December 9, 2024
Opera Ads Vice President Per Wetterdal has built a flourishing ad busine ...
- Google Rejects Regulators Watching Its Payment Systems
MediaDailyNews, Laurie Sullivan - Sunday, December 8, 2024
Google filed a lawsuit Friday to block the Consumer Financial Protection Bure ...