- Why GroupM Wants You To Get Your Head Into - Not Out Of - The Cloud
Planning & Buying Insider, Joe Mandese - Tuesday, January 9, 2024
GroupM performance media shop Nexus this morning announced a "maturity framework" ...
- Only A Third Of Ad Execs 'Knowledgeable' About Programmatic Buys
MediaDailyNews, Joe Mandese - Sunday, January 7, 2024
The just-released study, fielded late last year by the ANA, shows whe ...
- Verizon Switches Off Drama In Latest Home Internet Campaign
MediaDailyNews, Laurie Sullivan - Monday, January 8, 2024
A post-holiday Verizon Home Internet ad switches off a drama queen ...
- Instacart Announces Rollout Of Ads To The Cart At CES
MediaDailyNews, Laurie Sullivan - Monday, January 8, 2024
Del Monte Foods, Dreyers, and General Mills are participating in the rollo ...
- Fear & Loathing In Programmatic Media
Planning & Buying Insider, Joe Mandese - Sunday, January 7, 2024
Programmatic was supposed to be about economic and efficient planning and buyin ...
- NBCU Touts Strong Q1 One Platform Ad Results
Television News Daily, Wayne Friedman - Monday, January 8, 2024
NBCU says an initial batch of ad deals for its new O ...
- OpenAI To Launch GPT App Store CES Week
MediaDailyNews, Laurie Sullivan - Friday, January 5, 2024
OpenAI announced the app store at its first annual developer conference a ...
- Baidu's Live Streaming Plans Fail To Materialize
MediaDailyNews, Laurie Sullivan - Wednesday, January 3, 2024
Baidu's $3.6 billion deal for Joyy's YY Live has expired three yea ...
- Facebook Collects 'Link History,' Uses Data To Target Ads
MediaDailyNews, Laurie Sullivan - Wednesday, January 3, 2024
The opt-out link history archival feature for Android and iOS devices ...
- Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad Buys
MediaDailyNews, Laurie Sullivan - Thursday, January 4, 2024
IAS has released a new metric dubbed "quality attention," which integrates med ...
- Malware Restores Deleted Cookies To Break Into Google Accounts
MediaDailyNews, Laurie Sullivan - Tuesday, January 2, 2024
Here's one more reason to say goodbye to tracking browser cookies. ...
- X Stock Value Down 71% Since Musk's Takeover
MediaDailyNews, Colin Kirkland - Tuesday, January 2, 2024
Fidelity originally marked down the company's valuation in October. Media buyers' reallocat ...
- Proposed AI Bills To Affect Every Advertiser
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 3, 2024
To subsidize free insurance for undocumented immigrants, it seems California lawmakers wi ...
- IPOs And M&As Predicted To Make A Comeback In 2024
MediaDailyNews, Laurie Sullivan - Friday, December 29, 2023
About 148 companies completed an IPO in 2023 - the worst ye ...
- Most-Read Stories Reveal '23 Was A Year Of Transition
MediaDailyNews, Joe Mandese - Tuesday, January 2, 2024
From the high-profile players behind "Hudson Hawks" to the sale of Empower ...
- LinkedIn Ad Prices Surge As Brands Reallocate Spending From X
MediaDailyNews, Colin Kirkland - Thursday, December 28, 2023
Prices of LinkedIn ads -- which are sold by auction and s ...
- Middle East Search Insiders Speak Out
Performance Marketing Insider, Laurie Sullivan - Friday, December 29, 2023
A group of search and technology experts in the Middle East launch ...
- Middle-Aged White People Team Up To Segment Streamers
Planning & Buying Insider, Joe Mandese - Friday, December 29, 2023
In case you're looking to segment American consumer audiences based on the ...
- What NYT's Copyright Lawsuit Means For Microsoft And Google
MediaDailyNews, Laurie Sullivan - Wednesday, December 27, 2023
Several months after Microsoft made a commitment to legally back users ...
- Social Media Generated $11B In Ad Sales Targeting U.S. Kids
MediaDailyNews, Laurie Sullivan - Wednesday, December 27, 2023
The Harvard report estimates YouTube generated the most ad-revenue profits - $959 ...
- Yandex Restructuring Delayed, Expected To Be Complete In Early 2024
MediaDailyNews, Laurie Sullivan - Tuesday, December 26, 2023
Reports now suggest Yandex's restructuring deal is not expected to be complet ...
- Ad Market Expands For 8th Consecutive Month In November
MediaDailyNews, Joe Mandese - Wednesday, December 27, 2023
A revised analysis of the U.S. Ad Market Tracker shows sustained ad-spendi ...
- Cookie Price Inflation On The Way
Data & Programmatic Insider, Laurie Sullivan - Tuesday, December 26, 2023
Cookie deprecation is finally happening -- which means traditional measurement standards wi ...
- What IAB Tech Lab's Katsur Predicts Next For Media
Media 3.0, Laurie Sullivan - Tuesday, December 26, 2023
IAB Tech Lab CEO Anthony Katsur shared his thoughts on how ...
- The Countries Contributing Most To Ad-Tracker Increases This Year
MediaDailyNews, Laurie Sullivan - Friday, December 22, 2023
Data suggests the share of ad-tracking requests in user traffic worldwide ro ...
- The Psychic's Brain: Ephron On Attentiveness
Planning & Buying Insider, Joe Mandese - Tuesday, December 26, 2023
Erwin Ephron taught me there is no perfect form of media researc ...
- Terms Of The SERP
Performance Marketing Insider, Laurie Sullivan - Friday, December 22, 2023
A new search engine results page (SERP) is coming, and it wi ...
- Google Expected To Restructure Ad Sales Unit
MediaDailyNews, Laurie Sullivan - Wednesday, December 20, 2023
Google plans to further consolidate staff through possible layoffs and to reassi ...
- Attention Metrics: Media & Sports, Health & Pharma, Education Score Highest, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, December 19, 2023
DoubleVerify released its first global report on attention metrics and how ...
- NIQ Lab Launches, Takes New Direction For AI Client Innovations
MediaDailyNews, Laurie Sullivan - Thursday, December 14, 2023
The launch signals the next wave of AI-powered innovation at NIQ, wi ...