- When Algorithms And Data Make More Ad-Buying Decisions
Data & Programmatic Insider, Laurie Sullivan - Monday, December 11, 2023
How will marketers get more performance from the $88 billion spent ...
- Digital Ad Spend To Grow 12% In 2024, Bank Of America Says
Research Intelligencer, Rob Williams - Monday, December 11, 2023
Digital channels will capture a bigger portion of total media spending ...
- Google Rethinks Ad Policies For Cryptocurrencies
MediaDailyNews, Laurie Sullivan - Thursday, December 7, 2023
Google has updated its Cryptocurrencies and related products policy to provide guidan ...
- Amazon Ads, IPG Mediabrands Ink Three-Year Prime Video Deal
MediaDailyNews, Karlene Lukovitz - Thursday, December 7, 2023
Mediabrands agencies will get first look at new ad formats, sponsorship op ...
- Digital Marketing Salaries In U.S. Average $86.9K
MediaDailyNews, Laurie Sullivan - Thursday, December 7, 2023
NP Digital found that digital marketing professionals from the U.S. had ...
- How Brands Will Create Content In 2024
Performance Marketing Insider, Laurie Sullivan - Friday, December 8, 2023
Earlier this year when Google and Microsoft separately launched their AI platform ...
- IPG Mediabrands Strikes Advertising Deal With Amazon Prime Video
Television News Daily, Wayne Friedman - Thursday, December 7, 2023
Amazon Ads and IPG Mediabrands have struck a three-year deal to he ...
- My Nomination For The ANA's Marketing Word Of The Year: MFAs
Planning & Buying Insider, Joe Mandese - Thursday, December 7, 2023
Months after the ANA released initial findings of its blockbuster programmatic transparen ...
- Yahoo's DSP Feature Combines AI And First-Party Data
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
The addition of AI into its Yahoo's demand-side platform aims to impro ...
- Marketers Dusting Off MMM With AI, ML Integrations
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
Advancements in machine learning, automation, and data analytics continue to push media-m ...
- FreeWheel Launches Direct Integration Of Index Exchange
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
The integration aims to improve interoperability in premium TV and to streamli ...
- How Pressure Driving Ad Performance Changes Media
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
A recent survey of advertisers and agency execs found 60% of report ...
- Microsoft Deep Search Analyzes Complex Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 5, 2023
Microsoft on Tuesday announced an optional generative AI feature intended to he ...
- Disney Hits Launches First Multispot Ad Campaign
Marketing Daily, Laurie Sullivan - Saturday, December 2, 2023
The campaign spotlights how Disney Hits brings musical enchantment to fans ...
- Reddit Turns Conversations Into Ad Performance
MediaDailyNews, Laurie Sullivan - Friday, December 1, 2023
Reddit is adding two advertising units as the company prepares for ...
- Musk Courts SMBs, After Telling Big Advertisers 'F*ck You'
MediaDailyNews, Laurie Sullivan - Friday, December 1, 2023
X has a new ad strategy -- to support small and medium-siz ...
- Consumers Say They Want More Enriched Media In 2024
Research Intelligencer, Rob Williams - Monday, December 4, 2023
Reading books and listening to podcasts more often are the most popul ...
- Will Other Media Sellers Tell Clients To 'F-' Off?
TV Watch, Wayne Friedman - Monday, December 4, 2023
After Elon Musk told major brand advertisers to "go f-" themselves, wh ...
- AI Interest Engine Integrates With Google Ads
Performance Marketing Insider, Laurie Sullivan - Friday, December 1, 2023
Lytics built an Interest Engine on a suite of AI tools, includi ...
- The Delusion List
Planning & Buying Insider, Joe Mandese - Friday, December 1, 2023
The shift from "exclusion" to "inclusion" lists is perhaps the most importa ...
- Mastercard GAI Shakeup Whether You Like It Or Not
Performance Marketing Insider, Laurie Sullivan - Thursday, November 30, 2023
Mastercard AI tech searches for answers as changes happen faster than ma ...
- Instacart Bundles In Access To Peacock Streaming For Free
Television News Daily, Laurie Sullivan - Wednesday, November 29, 2023
Instacart members can now get free access to NBCU's Peacock streaming servic ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-Time
Media 3.0, Laurie Sullivan - Wednesday, November 29, 2023
Amazon is looking to fuel its ecommerce business from the brand's websi ...
- Google Bard Analyzes Visuals, Text To Summarize YouTube Content
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
A previous update gave Bard the ability to analyze YouTube videos, b ...
- Google Search Ads Found Showing In Porn, Other Questionable Places
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
Google Search Partners, a network of third-party sites, has been serving so ...
- What's The Second Largest Part Of Client Budgets, Yet Unmanaged And Unmeasured?
Planning & Buying Insider, Joe Mandese - Tuesday, November 28, 2023
If you guessed sponsorships, you probably also figured out that it m ...
- Mobile Becomes 'Remote Control' For Shopping On Thanksgiving Day
MediaDailyNews, Laurie Sullivan - Friday, November 24, 2023
Salesforce data shows mobile has become the remote control for shopping, sa ...
- Cyber Monday Expected To Generate $12B In Shopping Revenue
Performance Marketing Insider, Laurie Sullivan - Sunday, November 26, 2023
Online spend hit $5.6 billion on Thanksgiving Day, with Cyber Week foreca ...
- SabioTV Redefines Diversity
MediaDailyNews, Laurie Sullivan - Friday, November 24, 2023
Diversity in mindset, not just the color of someone's skin, fuels Sab ...
- AI Shows Ad Industry Its Future
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 22, 2023
AI began teaching the ad industry how to reinvent itself nearly ...