- U.S. Credit Rating Downgrade: How It Affects Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, August 6, 2023
The main risk is that it continues to drive up interest rate ...
- ANA's Kroll Analysis: Advertisers Paying Twice For Some Programmatic Fees
MediaDailyNews, Joe Mandese - Thursday, August 3, 2023
"Our study found that advertisers were often unaware of this," financial adviso ...
- The Impact Of Xandr's Political Ad Ban: Mostly Symbolic
Red, White & Blog, Joe Mandese - Friday, August 4, 2023
As important as Xandr is in the overall programmatic ad-supply chain, the ...
- WBD: Higher Upfront Volume, Zero Price Gains
Television News Daily, Wayne Friedman - Thursday, August 3, 2023
"Our volume is up and our price levels are consistent with t ...
- GroupM Deploys Retail Media-Planning Tool, Developing One For Buying
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2023
The new planning tool, dubbed Fusion, was developed by GroupM Nexus a ...
- OOH Media Buying Vet Opens Invision, Specializing In High-Demand NYC Locations
MediaDailyNews, Joe Mandese - Tuesday, August 1, 2023
Invision launches with inventory representing 32 prime locations throughout the city, includi ...
- TelevisaUnivision Posts 'High Single-Digit' Volume Gains In Upfront Deals
Television News Daily, Wayne Friedman - Monday, July 31, 2023
TelevisaUnivision outdid competitors in terms of overall industry trends "for both pri ...
- Warner Bros. Discovery Restructures U.S. Ad Sales Division, Upfront Deals Nearly Complete
Television News Daily, Wayne Friedman - Monday, July 31, 2023
The main goal of the restructuring is to give agency holding compa ...
- YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
YouTube Shorts, Google's short-form video experience for users, expanded relationships with Integr ...
- Fox Corp. Completes Upfront, Sports TV Is Main Growth Driver
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Fox made gains with NFL, Major League Baseball, college football and t ...
- Paramount Global Wraps Upfront: Volume Gains, 'Rebounds' In Key Categories
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Paramount has completed its upfront with slight "low to mid-single-percentage" volume gain ...
- MGID Prepares Ad Industry For A Myriad Of Google's Changes
Data & Programmatic Insider, Laurie Sullivan - Monday, July 24, 2023
It's the thrill of continuous change that keeps some in the ad-technolo ...
- Big Principal Holding Companies
RTBlog, Joe Mandese - Monday, July 24, 2023
When is an agency a media-buying agency or a principal? It depen ...
- Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 21, 2023
Microsoft's development of its own version of Google's Performance Max platform, rebrandi ...
- NBC Finishes Upfront 'Roughly In Line' With Last Year
Television News Daily, Wayne Friedman - Thursday, July 20, 2023
Amid an uncertain TV ad marketplace, including disruptive strikes, NBCU has finish ...
- ANA/4A's Finds Media More Involved Than Creative In Agency New Business Pitches
MediaDailyNews, Joe Mandese - Tuesday, July 18, 2023
In terms of incumbent agency reviews, the media department is less involve ...
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 17, 2023
YouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- Write This, Act Out: Selling The Upfront Amid Strikes, Weaker Projections
TV Watch, Wayne Friedman - Monday, July 17, 2023
Amid the disruption of actors' strikes on top of writers' strikes, upfro ...
- Google Campaign Merges Its Browser With The Fastest Sport
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
Google's Chrome Speed Challenge spot features F1 McLaren driver Lando Norris, a ...
- Automotive National TV Spending Dips 18% In June
Marketing Daily, Tanya Gazdik - Monday, July 10, 2023
Lexus upped its estimated June national TV ad investment by 19.2% year-over-yea ...
- M&C Saatchi Performance Elevates Chaudhary To Global CEO
MAD, Steve McClellan - Thursday, June 29, 2023
Chaudhary succeeds James Hilton, the agency's Founder/CEO, who will continue his ro ...
- Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2023
Emodo has released findings from a study that highlights the need ...
- Basis Automates TikTok Ads Performance Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2023
The move provides TikTok advertising delivery data alongside programmatic, direct, search, a ...
- How Multicultural Data Can Transform Global Programmatic Media Buying
MAD, Mario Carrasco - Monday, June 26, 2023
Each culture has unique values, beliefs, and preferences, rendering general market approach ...
- Amazon Prime Day Ad Messages Muddled On Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Messages about economic forecasts are mixed and muddled this year. Third-party da ...
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 23, 2023
A link between sustainable ad practices and positive attention metrics shows th ...
- MNTN Creates Viva, Adds Gen AI Tool To Enhance Performance Of CTV Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
MNTN plans to launch a generative AI tool to help marketers streamli ...
- Nielsen Inks Business Outcome Data Deal With EDO
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
Nielsen has struck a deal with EDO, where its data will ...
- NCM Takes Historic Step To Bring Attention Metrics To Cinema Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The deal with Adelaide will bring attention transaction metrics to the cine ...
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr Acquisition
Data & Programmatic Insider, Laurie Sullivan - Monday, June 19, 2023
Microsoft inventory will transition to in-house sales teams and technology with t ...