Digital Ad Spend To Grow 12% In 2024, Bank Of America Says
- by Robert Williams , December 11, 2023
U.S. digital media spending next year will grow 12% to $263.7 billion, capturing a bigger share of the total media marketplace in relation to consumers' time spent with media, according to a forecast by analysts at Bank of America.
Almost three-quarters (74%) of total spending next year will go to …
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