- Linear TV And Other Media: Cross Off 'Cross-Platform'
TV Watch, Wayne Friedman - Wednesday, November 23, 2022
For all the excitement of streaming platforms, the bottom line is th ...
- SMI: Market Data Implies 'Normalization,' Not Necessarily Recession
MediaDailyNews, Joe Mandese - Tuesday, November 22, 2022
The analysis also reveals declines of deceleration for most major media wi ...
- 20% Of Media Buyers Report Investing In The Metaverse
Digital News Daily, Karlene Lukovitz - Friday, November 18, 2022
The 44% of media buyers not even considering such investments cite t ...
- Top Brands Join NBCU 'Currency Council,' Will Push New Currencies In Upfront
Television News Daily, Wayne Friedman - Thursday, November 17, 2022
More than 10 major advertisers including GM, Marriott Bonvoy. PepsiCo and Sta ...
- YouTube Launches Global Target Frequency Feature
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 10, 2022
Advertisers can now select a frequency target and YouTube will optimize f ...
- GroupM Forms Decarbonization Coalition, Invites Other Clients To Join
MediaDailyNews, Joe Mandese - Thursday, November 10, 2022
Founding members represent $10 billion in ad spending from Audible, AXA, Baye ...
- Search Ad Spend Contracts Among Big Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
The digital ad industry could be on the cusp of a maj ...
- Local Advertising To Remain Mostly Flat In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
Borrell Research on Wednesday released data projecting that local advertising will experien ...
- Simulmedia, Comscore Strike Deal To Advance Audience Targeting For Entertainment Marketers
Television News Daily, Wayne Friedman - Wednesday, November 9, 2022
Comscore's custom audience segments will be incorporated into Simulmedia's TV+ to he ...
- Data Reveals Twitter Has Been Shedding Advertisers Since June
Digital News Daily, Colin Kirkland - Friday, November 4, 2022
Twitter has shed thousands of advertisers since May of this year, accordi ...
- Take That Madison Avenue: Twitter Massively Cuts Its Own Ad Buys Too
MediaDailyNews, Joe Mandese - Monday, November 7, 2022
Twitter spent less than $3 million on media buys in 2021, a ...
- Automotive TV Spending Down 12% Year-Over-Year
Marketing Daily, Tanya Gazdik - Thursday, November 3, 2022
Toyota had a 54% increase in minutes of national TV ads ...
- Dentsu Incorporates Carbon Into Media-Planning Systems
MediaDailyNews, Joe Mandese - Thursday, November 3, 2022
The move factors carbon impact at a media impression level, alongside campai ...
- Fox Corp.'s OneFOX Strikes SSP Deal With FreeWheel
Television News Daily, Wayne Friedman - Thursday, November 3, 2022
The deal will work with Fox's OneFOX video inventory to manage direct-so ...
- Trade Desk, Narrative Team To Make Data More Efficient, Secure
MAD, Fern Siegel - Tuesday, November 1, 2022
Brands and publishers can also transform their CRM and behavioral data in ...
- When Madison Avenue Freezes Over
Red, White & Blog, Joe Mandese - Wednesday, November 2, 2022
If I could be a fly on the wall at big agen ...
- Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2022
Data released from omnichannel performance marketing firm Skai shows marketers spent slight ...
- MNTN, Index Exchange Find Diamond In CTV Through Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, October 31, 2022
"All our brands back into some sort of a return-on-ad-spend metric," sa ...
- P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'
MediaDailyNews, Joe Mandese - Wednesday, October 26, 2022
"We need to break the [general market] media reach habit," he sa ...
- Google: How Agency Folks Really Feel About Automation
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 26, 2022
"I hated automation when I first started doing it," said Patrick Gilber ...
- TelevisaUnivision Embraces 'Nielsen One' Measurement
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Clo ...
- Publishers Clearing House Taps 70 Years Of Data To Launch PCH Audiences
Performance Marketing Insider, Laurie Sullivan - Monday, October 24, 2022
The audience segments are built from signals collected about the 170 milli ...
- How The Ad Industry Can Fix Greenwashing, Overnight
Red, White & Blog, Joe Mandese - Friday, October 21, 2022
Emissions offsets have been a good start, but if we really wa ...
- Buying TV & Video Ads Like It's 2022, Not 2012
Media Insider, Dave Morgan - Thursday, October 20, 2022
One big issue: The vast majority of today's programmatic ad tech w ...
- Instacart Self-Serve Ads Now Based On 'Objectives,' Automates Ad Creation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2022
Instacart on Wednesday launched an objective-based framework for buying ads in i ...
- Tripadvisor Creates Amazon Prime Video Series - Travel Guides To Mysterious Destinations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2022
Tripadvisor has announced a limited series on Prime Video to create uniq ...
- Bionic Content: AI is Making Inroads, But Live Writers May Still Be Better At It
Email Insider, Ray Schultz - Wednesday, October 19, 2022
Only a third of marketers use AI for content generation. But almo ...
- Retail Needs To Follow Through With Website Promises Before It's Too Late
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 18, 2022
Many retailers and brands are making promises they cannot keep as ...
- Google Changes Search Ads Design On Mobile, Desktop Tests To Follow
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2022
The company has been testing this process for more than a ye ...
- Yahoo, Lowe's Media Network Partner To Integrate Media Experiences For Home, Lifestyle Brands
Digital News Daily, Colin Kirkland - Thursday, October 13, 2022
The partnership also includes Yahoo Member Connect, a new suite of solutio ...