• by Wayne Friedman , November 3, 2022

Just two weeks after Fox Corp. inked a programmatic advertising deal with supply-side platform Magnite, it has struck another SSP deal with FreeWheel.

The FreeWheel deal will work with Fox’s OneFOX video inventory in managing direct-sold advertising inventory across content for Fox Corp.’s brands --- including Fox News Media (Fox News Channel and Fox Business), Fox Sports, Fox Entertainment, and Tubi, the  free ad-supported streaming service. 

The deal will include the ability to unify the ad supply across different inventory pools, helping to reduce waste and optimize efficiency in order to reach target audiences.

FreeWheel uses technology, data, and premium inventory to enable buyers and sellers to transact across all screens, data types, and sales channels to achieve results for marketers.

In October, OneFOX struck a programmatic deal with Magnite, allowing advertisers to create a unified plan for their private marketplace (PMP), with guaranteed metrics of campaigns. 

A few weeks earlier, Fox struck a multi-year measurement partnership with Innovid for its cross-platform TV service.