- Group M's Gotlieb Rejects Ad-Specific Ratings, Favors Consistency
MediaDailyNews, Steve McClellan - Tuesday, June 12, 2012
Are commercial-specific TV ratings the way to go in the future? N ...
- Facebook, ARF Search For Better Online Metrics
Online Media Daily, David Goetzl - Tuesday, June 12, 2012
Facebook will be launching a competition in conjunction with the ARF ...
- Proposed C7 Currency Switch Could Have Minor Impact
TVBlog, David Goetzl - Wednesday, June 13, 2012
Thanks largely to NBC's Ted Harbert, networks may push for a curren ...
- Broadcast Nets Offer TV Ratings For Kids' Shows Online
MediaDailyNews, Wayne Friedman - Monday, June 11, 2012
Looking to bridge the gap for kids when it comes to onli ...
- New Studies Address Multiscreen Viewing, Measurement Capabilities
MediaDailyNews, David Goetzl - Monday, June 11, 2012
A pair of feasibility studies on cross-platform measurement found that a considerab ...
- More Viewers Time-Shifting Top-Rated Shows
MediaDailyNews, Wayne Friedman - Monday, June 11, 2012
Many top-rated network TV shows witnessed a greater percentage of their viewe ...
- Rentrak On Roll, Reports 59% Rise In Sales
MediaDailyNews, David Goetzl - Friday, June 8, 2012
Rentrak, which is looking to offer a Nielsen alternative or supplement, sa ...
- Rentrak To Measure China's TV Viewing
MediaDailyNews, Wayne Friedman - Thursday, June 7, 2012
Growing U.S.-based media measurement company Rentrak is pushing into another big marke ...
- 'Touch,' 'Duet' Underwhelm, 'Big Bang' A Bit Better
MediaDailyNews, Wayne Friedman - Friday, June 1, 2012
Broadcast programming for the last Thursday in May wasn't very gripping f ...
- Cable Prime Time, News Nets Endure Viewer Drops
MediaDailyNews, Wayne Friedman - Thursday, May 31, 2012
In prime time, ESPN sank 26% in overall viewership -- now averagi ...
- Fox Wins TV Season, NBC Jumps To Third Place
MediaDailyNews, Wayne Friedman - Friday, May 25, 2012
Fox won another TV season, in the viewing metric that matters mo ...
- Social Media Gives Additional Push To TV Ratings
MediaDailyNews, Wayne Friedman - Friday, May 25, 2012
Social media's influence continues to significantly add value to some shows ...
- MEC Debuts Analytics Tool To Optimize Media Sales
MediaDailyNews, Steve McClellan - Tuesday, May 22, 2012
MEC North America is rolling out a new ROI analytics tool, dubb ...
- ANA: Advertisers Need Brand-Specific Ratings, Not C7
MediaDailyNews, Steve McClellan - Monday, May 21, 2012
Some of the networks took advantage of upfront week to push f ...
- TVB Promotes Spot TV As Better Buy
MediaDailyNews, Wayne Friedman - Monday, May 21, 2012
Just days before the 2012-2013 upfront TV ad market is set ...
- In Push Toward 'Viewable Ad Impressions,' Industry Has New Tool To Measure Them
Online Media Daily, Laurie Sullivan - Monday, May 21, 2012
Advertisers struggle with an inability to verify viewable ad impressions and t ...
- Mag Bag: 'LA Magazine' Shuttered -- Again
MediaDailyNews, Erik Sass - Thursday, May 17, 2012
Citing the continuing weakness in print advertising demand and broader economic uncertaint ...
- Brazil, India, China To Outpace U.S. Mobile Ad Growth
Online Media Daily, Mark Walsh - Friday, May 11, 2012
The U.S.'s place at the forefront of mobile advertising is quickly comi ...
- Research Connects Online, Offline Marketing
Online Media Daily, Gavin O'Malley - Friday, May 11, 2012
How does online marketing translate to in-store purchases? Well, for CPG brand ...
- Pew: Use Of Location Services Up On Smartphones
Online Media Daily, Mark Walsh - Friday, May 11, 2012
A new study from the Pew Research Center's Internet & American Li ...
- Online Video Inching Closer to TV Metrics & GRPs
VidBlog, Daisy Whitney - Monday, May 14, 2012
We need standards. That's long been the rallying cry of online vide ...
- Mother's Little Helper: The Social Web
Online Media Daily, Mark Walsh - Friday, May 11, 2012
If moms weren't already the focus of many an online marketing campaig ...
- Horizon's Adgate Illuminates National TV Supply And Demand
MediaDailyNews, David Goetzl - Wednesday, May 9, 2012
In an Advertising Research Foundation presentation Wednesday, Horizon Media's top researcher Br ...
- Women Stop At Nothing To Go Online
Online Media Daily, Gavin O'Malley - Wednesday, May 9, 2012
"TMI" or not, certain brands will be delighted to learn that o ...
- CRE Looks To Improve Diary Measurement
MediaDailyNews, David Goetzl - Tuesday, May 8, 2012
The Nielsen-funded Council for Research Excellence (CRE) said it will look ...
- Advertisers Want More Data on Tablet Readership
MediaDailyNews, Erik Sass - Monday, May 7, 2012
As publishers and advertisers scramble to keep up with the surge ...
- Google, Facebook Top Smartphone Audience Rankings
Online Media Daily, Mark Walsh - Monday, May 7, 2012
Google ranked as the top smartphone property in March, with 94 milli ...
- JiWire: 37% Of Cell Owners Using 'Mobile Wallet' Services
Online Media Daily, Mark Walsh - Tuesday, May 8, 2012
More than a third (37%) of mobile consumers have used some ty ...
- Pew: Most Americans 'Just-In-Time' Cell Phone Users
Online Media Daily, Mark Walsh - Monday, May 7, 2012
The spread of smartphones and mobile Web access has made it mo ...
- Lego Joins CIMM
MediaDailyNews, Wayne Friedman - Wednesday, May 2, 2012
Lego Systems becomes a newest member of The Coalition for Innovative Med ...