- BuddyMedia Ups Campaign Tools For Facebook Ads
Online Media Daily, Gavin O'Malley - Thursday, July 26, 2012
Claiming to have cracked the Facebook code, BuddyMedia is adding new too ...
- NBC Sports To Debut 'Lights'
MediaDailyNews, Wayne Friedman - Tuesday, July 24, 2012
The NBC Sports Network is now looking to push into basic spor ...
- Fallen 'Idol' Impacts Fox's Supremacy
MediaDailyNews, Wayne Friedman - Monday, July 23, 2012
Posting the biggest rating drop in its history this past season, Fox ...
- Tablets To Lead Mobile Advertising In 2014
Online Media Daily, Mark Walsh - Monday, July 23, 2012
A new report predicts tablets will emerge as the primary platform f ...
- Nielsen To Overhaul Local Metrics In 4Q
MediaDailyNews, David Goetzl - Friday, July 20, 2012
Nielsen's overhaul of its local measurement service with set-top-box data and ...
- Arbitron PPM Gets MRC Accreditation In 5 Big Markets
MediaDailyNews, Erik Sass - Thursday, July 19, 2012
Radio ratings firm Arbitron scored a big win: It has received accreditati ...
- TV News Staffing Numbers Highest Since 2000
MediaDailyNews, David Goetzl - Wednesday, July 18, 2012
When broadcasters go to Congress again and argue that they need mo ...
- 'Breaking Bad' Flying High In Season Opener
MediaDailyNews, Wayne Friedman - Monday, July 16, 2012
A mid-July Sunday night brought back the long-awaited return of AMC's "Breaki ...
- CBS Outdoor Unveils Site For Account Management
MediaDailyNews, Erik Sass - Wednesday, July 11, 2012
Media transactions are slowly but surely migrating online -- where automation a ...
- Arbitron Looks To Measure TV Promo Efforts
MediaDailyNews, David Goetzl - Wednesday, July 11, 2012
At a time when networks are starting to ramp up campaigns f ...
- WFA Offers Companies Procurement Tool
MediaDailyNews, Steve McClellan - Thursday, July 5, 2012
The World Federation of Advertisers (WFA) is offering companies a new benchmarki ...
- Report: Samsung Ranks As Most Effective Ad
MediaDailyNews, David Goetzl - Tuesday, July 3, 2012
A Samsung spot, followed by four from consumer packaged-goods marketers, led rankin ...
- FX Gets Big Ratings With 'Anger' Debut
MediaDailyNews, Wayne Friedman - Friday, June 29, 2012
FX's debut "Anger Management" with Charlie Sheen showed some emotion with i ...
- Univision Just Surpasses Net Rivals
MediaDailyNews, Wayne Friedman - Friday, June 29, 2012
Early results on Thursday show Univision scored a rare summer victory ov ...
- Simulmedia Extends Relationship With Nielsen, GfK MRI
MediaDailyNews, Fern Siegel - Wednesday, June 27, 2012
Simulmedia, a targeted television advertising company, expanded its relationship with Nielsen a ...
- Second-Screen Viewing Soars, Measurement Key
MediaDailyNews, Wayne Friedman - Wednesday, June 27, 2012
The rapid adoption of second digital video screens continues apace. In ju ...
- Mobile Ad Volume Up, Pricing Dips
Online Media Daily, Mark Walsh - Thursday, June 28, 2012
Mobile advertising platform Smaato said ad volume increased 26% in the fir ...
- Nielsen To Increase Sample Sizes In Local Markets, Use STB Data
MediaDailyNews, David Goetzl - Tuesday, June 26, 2012
After lengthy testing, Nielsen has a plan that would upend its measureme ...
- USA, A&E Rate As Top Cablers, AMC Slides
MediaDailyNews, Wayne Friedman - Tuesday, June 26, 2012
History, TBS and ESPN had strong viewership stories to tell in t ...
- NBC's Initial Olympics 'Trials' Win Tepid Ratings
MediaDailyNews, Wayne Friedman - Monday, June 25, 2012
Looking to entice sports viewers for its big August London Olympics pus ...
- Video Ads Score With Large Player Environments
Online Media Daily, Gavin O'Malley - Monday, June 25, 2012
The majority of video ads are being delivered within large player environment ...
- Nielsen's TV Brand Effect Launches in China, Germany
MediaDailyNews, David Goetzl - Monday, June 25, 2012
Nielsen has moved to a second European territory and Asia with i ...
- NBA Finals Nets 15 Million Viewers For ABC
MediaDailyNews, Wayne Friedman - Friday, June 22, 2012
ABC continued to soar with the NBA Finals, ending on Thursday nigh ...
- Nielsen Diary Misprints Impact Sweeps Results
MediaDailyNews, David Goetzl, Joe Mandese - Thursday, June 21, 2012
Nielsen continues to evaluate problems that impacted results for the May swee ...
- TV, Video Viewing Climbs On Digital Devices
MediaDailyNews, Wayne Friedman - Thursday, June 21, 2012
Watching paid video content on mobile devices is climbing --- but gami ...
- Nielsen Adds iPad Data, Lowers Growth Forecast
MediaDailyNews, David Goetzl - Friday, June 15, 2012
Nielsen CFO Brian West just reported the company has a measurement syst ...
- NBA Finals Scores Uptick In Ratings
MediaDailyNews, Wayne Friedman - Friday, June 15, 2012
Although its teams are not in the biggest TV markets, game t ...
- Earned Media Works For Nonprofits On Facebook
Online Media Daily, Laurie Sullivan - Thursday, June 14, 2012
Budget constraints and earned media tend to attract nonprofit organizations to Facebo ...
- Group M's Gotlieb Rejects Ad-Specific Ratings, Favors Consistency
MediaDailyNews, Steve McClellan - Tuesday, June 12, 2012
Are commercial-specific TV ratings the way to go in the future? N ...
- Facebook, ARF Search For Better Online Metrics
Online Media Daily, David Goetzl - Tuesday, June 12, 2012
Facebook will be launching a competition in conjunction with the ARF ...