A Samsung spot, followed by four from consumer packaged-goods marketers, led rankings as the most effective TV ad in the April-June quarter, according to Ace Metrix. A Samsung ad finished first for the second quarter in a row with its "For Your Big Life" spot for its French door refrigerator.
Last quarter, the leading ad was for the Galaxy Note.
Following Samsung for the April-May period, was an ad for Lysol, one for the Nestle Crunch Girl Scout Cookie Bar, a spot for Downy and a Reynolds Wrap commercial.
Spots for a pair of casual dining restaurants, Olive Garden and Applebee’s, finished 6th and 7th, respectively.
The Apple iPhone 4 spot starring Zooey Deschanel using the Siri function to make a rainy day easier finished 8th.
Ads for Lowe’s and the Audi A6 completed the top 10. Each marketer was the only one from its respective category to make the rankings.
Ace Metrix derives its rankings from a survey that uses a scoring system that takes into account factors such as relevance, persuasion, watchability and information.
Ace Metrix is privately held, with WPP as one investor.