Report: Samsung Ranks As Most Effective Ad

by David Goetzl , July 3, 2012

For-your-big-life-Ad-B A Samsung spot, followed by four from consumer packaged-goods marketers, led rankings as the most effective TV ad in the April-June quarter, according to Ace Metrix. A Samsung ad finished first for the second quarter in a row with its "For Your Big Life" spot for its French door refrigerator.

Last quarter, the leading ad was for the Galaxy Note.

Following Samsung for the April-May period, was an ad for Lysol, one for the Nestle Crunch Girl Scout Cookie Bar, a spot for Downy and a Reynolds Wrap commercial.

Spots for a pair of casual dining restaurants, Olive Garden and Applebee’s, finished 6th and 7th, respectively.

The Apple iPhone 4 spot starring Zooey Deschanel using the Siri function to make a rainy day easier finished 8th.

Ads for Lowe’s and the Audi A6 completed the top 10. Each marketer was the only one from its respective category to make the rankings.

Ace Metrix derives its rankings from a survey that uses a scoring system that takes into account factors such as relevance, persuasion, watchability and information.

Ace Metrix is privately held, with WPP as one investor.

advertising, media measurement, tv

2 comments about "Report: Samsung Ranks As Most Effective Ad".

Check to receive email when comments are posted.

Doug Garnett from Protonik, LLC, July 5, 2012 at 11:03 a.m.
Wow. Why should we even care one iota? Reading what Ace says about their rating mechanism...run away. The only way to accurately judge ad effectiveness is to know the goal behind the ad and the market problem it was designed to solve. Otherwise, these judgements continue to drive advertising to become an abstracted art show - judged by someone's arbitrary personal opinions... Just this time they dressed them up with the appearance of reasonability and independence.
Reply

Tim Orr from Barnett Orr Marketing Group, Inc., July 5, 2012 at 5:37 p.m.

What a load!