- Kantar Media Names Carens President
MediaDailyNews, Wayne Friedman - Monday, August 22, 2011
Kantar Media has made some senior staffing changes. George Carens becomes preside ...
- Millennials Watch More TV Online
MediaDailyNews, Wayne Friedman - Friday, August 19, 2011
Young media consumers -- Millennials -- continue to consume much more televisi ...
- Media Stocks Get Hammered As Sharp Declines In Market Continue
MediaDailyNews, Wayne Friedman - Thursday, August 18, 2011
More bad economic news resulted in another round of harsh and sha ...
- MRI, Nielsen Acquire Equal Stakes In Media Behavior Institute
MediaDailyNews, Erik Sass - Tuesday, August 16, 2011
With a new cross-media research service about to launch, the Media Behavi ...
- TRA Patent Ensures Consumer Privacy
MediaDailyNews, David Goetzl - Tuesday, August 16, 2011
TRA, the measurement company looking to offer a single-source product to ser ...
- PGA Bogeys Without Tiger In Tank
MediaDailyNews, Wayne Friedman - Monday, August 15, 2011
Another lesser-known golfer, and no golfer named Tiger, contributed to double-digit prelimina ...
- 'Jersey Shore' Charts High Numbers, Less Viewers
MediaDailyNews, David Goetzl - Friday, August 12, 2011
The second episode of this season's "Jersey Shore" experienced a significant viewersh ...
- GOP Iowa Debate Nabs 5 Million Viewers
MediaDailyNews, Wayne Friedman - Friday, August 12, 2011
Fox News Channel pulled in more than 5.053 million total viewers a ...
- GRP Is A Lazy Metric, Exposure Isn't Performance
Online Media Daily, Barry Lowenthal - Monday, August 15, 2011
Trying to apply a GRP metric to online media is the wro ...
- Rentrak Courting MTVN Renewal, Revs Spike 21%
MediaDailyNews, David Goetzl - Tuesday, August 9, 2011
MTV Networks, which gave a boost to Rentrak's national TV measurement servi ...
- Rentrak Revs Up 13%, CEO Invests In Company
MediaDailyNews, David Goetzl - Friday, August 5, 2011
With its share price dropping, CEO Bill Livek said he has invest ...
- Social Media TV Tracking Puts 'Family' On Top
MediaDailyNews, Wayne Friedman - Tuesday, August 2, 2011
Social media tracking of TV shows continues to reveal new trends ...
- Moving Beyond the 5% World of Outdoor Advertising
MediaDailyNews, Rocky Sisson - Tuesday, August 2, 2011
Outdoor has always done a good job of targeting geographically, while competiti ...
- Nielsen Touts Walmart Alliance, Revs Hit $1.4B
MediaDailyNews, Steve McClellan - Monday, August 1, 2011
Nielsen CEO Dave Calhoun lauded the company's recent deal with Walmart ...
- C3 Ratings Expected To Include Digital Video In Future
MediaDailyNews, Wayne Friedman - Friday, July 29, 2011
TV marketers could be seeing digital video viewership numbers in C3 ratin ...
- Some Cable Nets Thrive, Most Ratings Falter
MediaDailyNews, Wayne Friedman - Friday, July 29, 2011
Summer's strong cable viewing period is getting to be a mixed pictu ...
- Synovate Buy Gives Ipsos More Muscle, Stature In Market Research
MediaDailyNews, Steve McClellan - Wednesday, July 27, 2011
With its acquisition of Synovate, Paris-based Ipsos will leapfrog into the N ...
- Nielsen, Kantar Media Strike Deal For DirecTV Set-Top-Box Data
MediaDailyNews, Wayne Friedman - Tuesday, July 26, 2011
Looking for greater access to valuable set-top box data for its loc ...
- New Metrics For New Media, In A Hurry
Metrics Insider, Bill Wise - Tuesday, July 26, 2011
The new reality we're facing is one in which we continually ne ...
- Meredith Teams With Nielsen To Guarantee Sales To Magazine Advertisers
MediaDailyNews, Joe Mandese - Monday, July 25, 2011
In a surprise development that signals how pressed print media is ...
- Politics As Usual
TVBlog, Joe Mandese - Monday, July 25, 2011
Filling in for Dave Goetzl while he's on a much-deserved vacation th ...
- Publics Shops Renew Arbitron
MediaDailyNews, - Tuesday, July 19, 2011
Radio audience measurement giant Arbitron this morning said Publicis' Starcom MediaVest a ...
- Correction: Arbitron RADAR Stats
MediaDailyNews, - Thursday, July 14, 2011
A story which appeared in the July 6 issue of Media Dai ...
- Baseball Strikes Out With Major Players
MediaDailyNews, Wayne Friedman - Thursday, July 14, 2011
Television ratings for Major League Baseball's All Star game dropped this yea ...
- Experian Marketing Debuts Consumer Index
MediaDailyNews, - Wednesday, July 13, 2011
Experian Marketing Services, which supplies data, analytics and marketing technologies, has launch ...
- All-Star Game Draws Big Numbers, But No Home Run
MediaDailyNews, Wayne Friedman - Wednesday, July 13, 2011
In the summertime period, where high ratings can be tough to co ...
- Kantar Expands Data Deal With Charter
MediaDailyNews, David Goetzl - Tuesday, July 12, 2011
Kantar, which offers measurement streams based on set-top-box data, said it h ...
- Pew: 35% of American Adults Have Smartphones
Online Media Daily, Mark Walsh - Monday, July 11, 2011
The Pew Research Center found 35% of American adults own some ki ...
- Discovery en Español Reports Record Audiences
MediaDailyNews, Erik Sass - Thursday, July 7, 2011
Discovery en Español enjoyed its best second quarter ever, in terms ...
- Better TV Metrics Can Up Ad Creativity
MediaDailyNews, Brian Wieser - Wednesday, July 6, 2011
Television advertisements can be the most effective pieces of commercial art ev ...