Social Media TV Tracking Puts 'Family' On Top
- by Wayne Friedman , August 2, 2011
Social media tracking of TV shows continues to reveal new trends -- and not all revolve around original broadcast prime-time shows. A recent report by SocialGuide says this summer -- in July specifically -- the most social TV show overall is Fox's longtime animated hit "Family Guy," scoring in terms of unique visitors and comments. The social media company says the social activity for "Guy" consists of all its TV windows: network rerun, syndication repeats, and elsewhere.
The Fox network comedy pulled in a 5.9% share in unique visitors for all social activity of TV shows: 159,000 unique visitors. Overall, it had 276,000 comments --- or about 1.7 comments per unique visitor.
Nickelodeon's "SpongeBob SquarePants" was next, with a 5.7% share of social media uniques, 154,000 uniques and 233,000 overall comments.
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The highest-rated prime-time show was VH1's "Basketball Wives," which came in at third place overall in uniques -- at 137,000, with a 5.1% share. It also had 274,000 overall comments (second place to "Family Guy" in terms of comments). Syndicated TV show "Maury" was next, pulling 4% of all uniques with 108,000 people and 224,000 comments. "MTV's "Jersey Shore" came in just behind "Maury" in unique visitors with 96,000.
Looking at the first-run shows on the broadcast networks, the best placing is CBS' "Big Brother" -- in fifth place for overall comments with 220,000, and in 18th place for unique visitors at 55,000 -- all of which gave it a strong rate of four comments per unique visitor.
NBC's big summer-rated show "America's Got Talent" did a bit better than "Brother" with uniques, at 57,000 -- but had roughly half the number of comments, witb 118,000.
Social Guide tracked 4,150 TV shows, sifting through over 10.5 million social TV comments by more than 2.6 million unique visitors. Its survey only lists the top 100 shows.
SocialGuide says it uses a proprietary system that captures the real-time social activity around every program aired across 170 of the most popular broadcast and cable channels.
