- X Sees Massive Decline In Users, Advertisers Under Musk's Ownership
MediaDailyNews, Colin Kirkland - Friday, October 27, 2023
X's app downloads fell about 38% across the globe over the la ...
- Nielsen Delays Sunsetting C3 And C7 Data Another Year
Television News Daily, Wayne Friedman - Friday, October 27, 2023
The continued popularity of C3 and C7 currencies during the past upfro ...
- Ad Rates For Twitter/X Plunge While TikTok's Skyrocket, Study Shows
MediaDailyNews, Colin Kirkland - Wednesday, October 25, 2023
X's ad rates have plunged 78% since Elon Musk purchased the platfor ...
- NBA Cup 'In-Season' Tournament: Looking For Early-Season NFL-Like Buzz?
TV Watch, Wayne Friedman - Friday, October 27, 2023
The NBA has come up with the month-long NBA Cup tournament, ...
- Amazon's 'Thursday Night Football' Is Doing Well This Season - What's Next?
TV Watch, Wayne Friedman - Tuesday, October 24, 2023
The rest of the country still needs to choose whether to p ...
- 'Flower Moon,' Taylor Swift 'Eras Tour' Score Well With Non-Traditional Movie Measures
MediaDailyNews, Wayne Friedman - Monday, October 23, 2023
"Flower Moon" is expected to make a major appearance in coming wee ...
- Snapchat Says Its Core Base Is Not Using Other Social Platforms Daily
MediaDailyNews, Colin Kirkland - Thursday, October 19, 2023
Many of Snapchat's 400 million daily active users are not as reachab ...
- Netflix To 'Educate' Consumers About Ads, Expand Targeting
MediaDailyNews, Karlene Lukovitz - Thursday, October 19, 2023
Netflix is working on measurement partnerships outside the U.S,, according to i ...
- AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Enti ...
- Advertisers Can Now Track CPG Sales On TikTok Shop
MediaDailyNews, Colin Kirkland - Tuesday, October 17, 2023
Consumer intelligence firm NielsenIQ (NIQ) is now measuring sales across CPG categori ...
- Google Reminds Advertisers To Prepare For End Of Third-Party Cookies
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Deprecation of third-party cookies is prompting Google to develop tools that he ...
- NFL Boosts Broadcast Viewing In September, Prime Video Climbs 7.5%
Television News Daily, Wayne Friedman - Tuesday, October 17, 2023
NFL football boosted broadcast networks' total day viewing in September nearly 1 ...
- ABC Touts 'Golden Bachelor' As Cross-Platform Hit
TVBlog, Adam Buckman - Monday, October 16, 2023
ABC issued a press release October 11 for the premiere of "T ...
- Q4 Streaming CPMs Sink And Narrow Among Top 4 Services
Television News Daily, Wayne Friedman - Thursday, October 12, 2023
The range between the top and bottom is estimated to be betwe ...
- Google Introduces Ad-Measurement Tool, Privacy Sandbox Forces Change
MediaDailyNews, Laurie Sullivan - Wednesday, October 11, 2023
The ad-measurement tool, which connects with marketers' first-party data, is designed ...
- Dentsu Unveils Bespoke Allocation System Tied To VideoAmp Currency, Has Deals With 7 TV Suppliers
MediaDailyNews, Joe Mandese - Wednesday, October 11, 2023
Dentsu video chief Brad Stockton said seven major TV network groups ha ...
- Paramount Streaming Platforms, Media Ink 'Currency' Measurement Deal With iSpot
Television News Daily, Wayne Friedman - Tuesday, October 10, 2023
Paramount has struck a deal with iSpot.tv to "measure and transact" nation ...
- Theatrical Box Office Jumps 26% On 17% Boost In TV Buys
MediaDailyNews, Wayne Friedman - Monday, October 9, 2023
The movie business is up 26% to $7.27 billion vs. the ye ...
- Short Attention Span Theater: Why A New 156-Page Report Is NOT A Nine-Second Read
Planning & Buying Insider, Joe Mandese - Thursday, October 5, 2023
But the ARF report is nonetheless worth reading if you want ...
- Spanish-Language National TV Ad Revenues Grow 13% Through Q3
Television News Daily, Wayne Friedman - Tuesday, October 3, 2023
Spanish-language TV keeps getting better news vs. the English-language TV business wi ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom Audiences
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
The partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- iSpot Gets MRC Accreditation For National Occurrence Data
Television News Daily, Wayne Friedman - Tuesday, September 26, 2023
The Media Rating Council has given accreditation to iSpot.tv's core national ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
MediaDailyNews, Laurie Sullivan - Monday, September 25, 2023
Omnicom's OMD unit and Teads will release results of what they ca ...
- NBCU Strikes $1.4B Deal To Bring 'Friday Night Smackdown' Back To USA
Television News Daily, Wayne Friedman - Friday, September 22, 2023
"Friday Night Smackdown" will return to USA Network next year from F ...
- MRC Responds To JIC Measurement Plan: Stick With MRC Accreditation
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
In response to the JIC's plan to begin certifying media audience-measurement servic ...
- Is It Time For A Media-Buying Bill Of Rights?
Planning & Buying Insider, Joe Mandese - Thursday, September 21, 2023
Should planners, buyers and their clients have certain inalienable rights? That's ...
- WBD Max Leads TV Promo Ad Spend, But Stuck in Streaming Share
Television News Daily, Wayne Friedman - Thursday, September 21, 2023
Linear TV advertising, largely on WBD's linear TV networks, witnessed 30,240 airin ...
- U.S. JIC Expanding From 'Currency' To Audience Measurement
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
"We've been collaborating with George and his team at the MRC ...
- ABC Returns To 'Monday Night Football' Origins: Airing All Games This Season
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
ABC is adding a full schedule of "Monday Night Football" games th ...
- Back-To-School: Streaming Declines, Broadcast/Cable Gain
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
Streaming TV viewing declined by half a share point vs. July f ...