Tag results for "media measurement"
- Google Reduces Need For Technical Expertise, Intros Tag Integration Into CMSIn the coming weeks, businesses and advertisers will see the Google t ...
- Study Finds Apple iOS16 Update Delivering Lowest Ad Fraud Levels To DateFollowing recent privacy-framework updates that wreaked havoc on mobile ad-targeting effectiveness, Apple ...
- Hispanic Audiences Tend To Spend Much Of Their TV Time StreamingNetflix and YouTube are the most popular streaming services among Spanish-speaking consume ...
- VideoAmp Launches Second-By-Second Audience MeasurementAd-measurement platform VideoAmp says the measurement tool combines data from smart ...
- Technology Measures Impact On Promotions Tied To Media Like Sponsored Search, OOHThe technology allows marketers to make shoppable moments attributable by measuring performan ...
- First 3 Weeks Of Amazon Prime's 'TNF' Averages 11.9M ViewersThree weeks into its exclusive airing of NFL's "Thursday Night Football," Amaz ...
- Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: MagnaMagna points to "robust growth" of 19% in keyword formats including sear ...
- Snowflake Data Names Most Successful Companies In Data StackSnowflake's report examines patterns and technologies used by its customers that generat ...
- Fall Season Program Promotions: More Airings, But Lower Impressions In SeptemberTV networks have committed more airings and media time for their n ...
- Nielsen Strikes 'Four Screen' Measurement Deal With RokuThe deal will provide "four-screen measurement" across traditional TV, CTV, desktop a ...
- OpenAP's Identity Graph Strikes Deals With Big 3 SSPs, GroupM First To UseAdvertisers can now see unified campaign cross-platform results, including deduplicated reach a ...
- Political Ads Score Higher 'Viewability,' 'Attention': TVisionFor "in-view" TV watchers -- in the room while an ad ai ...
- GroupM's Gerber: ACR Providers Are Being Glassholes, Need To Pool Their DataThe head of GroupM's U.S. investment strategy Thursday called for industry acti ...
- Dentsu Strikes Advanced Local TV 'Currency' Deal With ComscoreComscore says Dentsu will become the first media agency network to partn ...
- Amazon Delivers 13M Viewers For First Exclusive Streaming Airing Of A 'TNF' GameAmazon Prime Video overdelivered on some estimates for its first exclusive regular-seas ...
- Focus On These Media Levers, Or You May Waste MillionsA recent study confirmed what media planners have known for 70 year ...
- Walmart Connect Steps Closer Into The Media Selling World, Including TVWalmart's deals and partnership with Roku, intended to make TV streaming t ...
- The ABM Comfort Zone: B2B Brands Are Earning ROIOf all B2B marketers, 53% of users say ABM generates more reven ...
- MRC Releases Final 'Outcomes' Measurement StandardsWith the outcomes under its belt, the MRC is now in t ...
- iSpot.tv Strikes Streaming Program Data Deal With ConvivaiSpot says the deal is intended to create a "unified" service th ...
- Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo InstituteBrands with in-house teams are 82% more likely to use AR th ...
- NFL's First Week TV Ads Up 8% To $250.4M, Online Search Recovers: EDOEDO says airings rose to 637, up by 67 vs. 2021. Automoti ...
- iSpot Hires Former Inscape And Samsung Ads Exec Jodie McAfeeLooking to ramp up even more new TV currency connections with ...
- The Emmys Hits Another Record Viewership Low: 5.9M ViewersiSpot.tv estimates national TV ad spend on the show totaled $38.9 millio ...
- Streaming Leads Viewing In August; Broadcast, Cable Make Gains: NielsenStreaming TV continued its lead in viewing share, according to Nielsen's T ...
- NBC's 'SNF' Opener Delivers Best Result In 7 Years, 25M ViewersOf the 25.1 million, NBC says 1.65 million average minute viewers ca ...
- How Apple's 'Passkey' Changes The Future Of Mobile AdvertisingKatie Madding, chief product officer at Adjust, an analytics platform that hel ...
- Comscore Strikes 'Advanced Audiences' Deal With Fox TV StationsFox says the Comscore deal means it can now use significantly larg ...
- Thrill Is Gone As Audiences Dwindle For Emmys, Other Awards ShowsFew annual events on TV symbolize the flattening and fractionalization of o ...
- 67% Of Advertisers Report Using Addressable, But Measurement Remains Sticking PointNearly half of of teams responsible for addressable TV advertising cover bo ...
