- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom Audiences
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
The partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- iSpot Gets MRC Accreditation For National Occurrence Data
Television News Daily, Wayne Friedman - Tuesday, September 26, 2023
The Media Rating Council has given accreditation to iSpot.tv's core national ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
MediaDailyNews, Laurie Sullivan - Monday, September 25, 2023
Omnicom's OMD unit and Teads will release results of what they ca ...
- NBCU Strikes $1.4B Deal To Bring 'Friday Night Smackdown' Back To USA
Television News Daily, Wayne Friedman - Friday, September 22, 2023
"Friday Night Smackdown" will return to USA Network next year from F ...
- MRC Responds To JIC Measurement Plan: Stick With MRC Accreditation
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
In response to the JIC's plan to begin certifying media audience-measurement servic ...
- Is It Time For A Media-Buying Bill Of Rights?
Planning & Buying Insider, Joe Mandese - Thursday, September 21, 2023
Should planners, buyers and their clients have certain inalienable rights? That's ...
- WBD Max Leads TV Promo Ad Spend, But Stuck in Streaming Share
Television News Daily, Wayne Friedman - Thursday, September 21, 2023
Linear TV advertising, largely on WBD's linear TV networks, witnessed 30,240 airin ...
- U.S. JIC Expanding From 'Currency' To Audience Measurement
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
"We've been collaborating with George and his team at the MRC ...
- ABC Returns To 'Monday Night Football' Origins: Airing All Games This Season
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
ABC is adding a full schedule of "Monday Night Football" games th ...
- Back-To-School: Streaming Declines, Broadcast/Cable Gain
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
Streaming TV viewing declined by half a share point vs. July f ...
- Amazon Scores 16.6M For First 'Thursday Night Football' This Season, Up 8%
Television News Daily, Wayne Friedman - Monday, September 18, 2023
The first 'TNF' game of the season was up 8% to 16 ...
- ABCs For Successful Campaign Measurement In Today's World: Back To The Basics
Planning & Buying Insider, Teodora Scutelnicu - Sunday, September 17, 2023
Going back to the basics means reaching a simple understanding of wh ...
- A Week-End 'TV Watch' Roundup
TV Watch, Joe Mandese - Friday, September 15, 2023
Here is a little roundup of relevant news and analysis, starting wi ...
- Empower Bulks Up Team, Focuses On Measurement 'Disruption'
MAD, Steve McClellan - Wednesday, September 13, 2023
The agency, acquired earlier this year, has hired a slew of seni ...
- Pinterest CEO Pledges A Safer Platform For Users, Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
"If we don't come through on this pledge - if we don ...
- Rao Succeeds Kenny As Nielsen CEO
MediaDailyNews, Joe Mandese - Thursday, September 14, 2023
Rao, who has served as CEO of Nielsen's Audience Measurement business sin ...
- What's It Really Like To Be A Social Media Manager? Q&A With Hootsuite's Elina Vilk
MediaDailyNews, Colin Kirkland - Tuesday, September 12, 2023
As the platform releases its first report ever on social-media management a ...
- Gracenote Program Facilitates FAST Channels Distribution
MediaDailyNews, Karlene Lukovitz - Tuesday, September 12, 2023
The program enriches programmers' channel content with editorial data, rich images, standardiz ...
- SVODs Now Nearly Tied With Live TV As Viewers' Default Starting Point
MediaDailyNews, Karlene Lukovitz - Wednesday, September 13, 2023
While live TV was still found to be the top viewing defau ...
- What Frustrates Retail Media Buyers (According To The IAB)
Planning & Buying Insider, Ray Schultz - Wednesday, September 13, 2023
Retail media standards and metrics have to be clearly defined. ...
- iSpot Buys TV Measurement Firm 605, Expands U.S. Data Footprint
Television News Daily, Wayne Friedman - Wednesday, September 13, 2023
iSpot has acquired measurement and TV attribution company 605 in a de ...
- 605 Reasons There Will Be Fewer, Not More Alt Currencies
TV Watch, Joe Mandese - Wednesday, September 13, 2023
Even as the U.S. JIC pushes to certify new alt currencies, iSpot ...
- Things To Consider Before Switching To A Sales-Based Influencer Comp Model
MediaDailyNews, Lisa Tristano Martin - Monday, September 11, 2023
If you find yourself uncertain about the right compensation model for yo ...
- TikTok Partnership With TransUnion Gives Marketers Attribution Measurement
MediaDailyNews, Colin Kirkland - Friday, September 8, 2023
TikTok has announced an attribution partnership with TransUnion to enhance the effectivene ...
- MobileFuse Focuses On Saying Buy-Bye To Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, September 8, 2023
Google has been rolling out Privacy Sandbox, its targeting and measurement alternati ...
- Thinking Beyond Now: Plan For Long-Term Media Effects
Planning & Buying Insider, David Hohman - Monday, September 11, 2023
Consider this: The impact of a single exposure is a point ...
- Nielsen Enables 1st-Party In Big Data, Tells MRC It Plans To Use It As Accredited Currency
MediaDailyNews, Joe Mandese - Thursday, September 7, 2023
"For now, Nielsen's panel-only national TV service will remain the currency ...
- Who Remains For Legacy TV Viewing? Quiet Quitters
Television News Daily, Wayne Friedman - Wednesday, September 6, 2023
Inscape says those who have sharply reduced cable and satellite viewing ti ...
- Tubi TV Grows 16% Since February, With 74M Monthly Active Users
Television News Daily, Wayne Friedman - Wednesday, September 6, 2023
Tubi had 64 million monthly active users in February and has amass ...
- Because A Zero Is Hard To Sell
MediaDailyNews, Joe Mandese - Friday, September 1, 2023
Based on my back-of-the-envelope calculations, Nielsen's Big Data shift will add 337 ...