Tag results for "media measurement"
- Addressable TV Ads Gain, But Measurement Concerns RemainAddressable TV advertising needs better ROI measurement for the business to accelerat ...
- MRI-Simmons Taps 605's Katz For Advanced AdvertisingMRI-Simmons is one of the main sources for data, insights and consum ...
- Netflix: A Rushed Move Into Advertising With $65 CPMs, No Third-Party Measurement?Netflix is reportedly telling media buyers it will start its new ...
- The Most Effective Ads Of JulyApple's "Relax It's iPhone-Shake" scored best with men for July, according ...
- Nielsen Delays Use Of Big Data For 'Transaction Purposes'Nielsen says it has postponed approval of its 'Big Data' viewing informati ...
- Cinema Ad Network NCM To Be Measured By iSpotNational CineMedia has struck an analytics and measurement deal with iSpot.tv th ...
- OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don'tThe study shows viewability is device-driven -- determined by how and whe ...
- Crossing The TV 'Rubicon': Cable TV July Viewing Sinks 19% -- Down 32% Over 2 YearsMoffettNathanson, analyzing Nielsen results, says cable TV networks have declined 32%. Broadca ...
- 'House Of The Dragon' Sets Record HBO New Series Debut: 10M Viewers"House of the Dragon" was HBO's best result for any episode sin ...
- Prime TimeIs connected TV the new prime- time? And if so, how mu ...
- Streaming Surpasses Linear Viewing For The First TimeStreaming viewing in July surpassed cable and broadcast in share of tot ...
- TransUnion And Canvas Worldwide Partner, Use Data, Privacy Ad Practices To Support BrandsIndependent media agency Canvas Worldwide has formed a partnership to tap in ...
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMISMI says Netflix has a clear opportunity to hit this "sweet spo ...
- Amazon's 'TNF' First Live-Streaming Program Included In Nielsen RatingsAs part of a deal to measure viewing for Amazon's new N ...
- Netflix Dominates Q2 Streaming Minutes: YouTube, Hulu, Amazon, Disney+ FollowNetflix has few challengers in streaming minutes of viewing, but there ...
- Nielsen Boosts National TV Panel To More Than 42,000 Homes, 101,000 ViewersNielsen says all its media panels have seen growth -- including i ...
- VAB Finds 85% Of TV Networks Using New MeasurementEighty-five percent of TV networks are using new measurement currencies and too ...
- Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game AdsThe partnership with in-game advertiser Anzu aims to give brand and agen ...
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most SectorsThe average CPM for programmatic OOH inventory increased from $7.10 in ...
- Walmart Connect Evolves Partnership Program To Expand Advertiser SupportAdvertisers working with Walmart will soon have the option to tap in ...
- Nielsen Revenues Inch Up 2.4%, Buyout And Nielsen One On TrackNielsen says Q2 2022 revenues grew 2.4% to $882 million, with n ...
- How Marketers Are Reassessing Their Budgets As The Economy DipsHow can marketers navigate the new TV landscape increasingly dominated by over-the-t ...
- 2022-23 Upfront Posts 'Modest' Gains, CPMs Increase More Than VolumeThe upfront TV marketplace, including broadcast and cable TV nets, posted "modes ...
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239MThe deal is intended to expand Tremor's demand-side market share, the compa ...
- Building the Post-COVID Social Listening PostTo better serve patient and customer needs, GSK needed to move beyo ...
- Nielsen Launches Four-Screen Ad Deduplication For YouTubeThe methodology is designed to enable more accurate comparisons and measurement ...
- 'Nope' Scores $44M At Box Office, Movie Studios' TV Ad Spend Down 21%Coming in at $44 million, according to Comscore, "Nope" had the highe ...
- Spoiler Alert: This Year's Agency Of The Year Award Is GroupM's To LoseI've never made a call like that, but based on last week ...
- Microsoft: What Makes Its Collaboration With Roku 'So Important'Microsoft's TV attribution research revealed that online shoppers are more likely ...
- Jan. 6 Hearing Pulls 17.7M Viewers, MSNBC Posts Best ResultsThe Thursday night event had the highest ratings since the initial Ju ...
