- Nielsen Enables 1st-Party In Big Data, Tells MRC It Plans To Use It As Accredited Currency
MediaDailyNews, Joe Mandese - Thursday, September 7, 2023
"For now, Nielsen's panel-only national TV service will remain the currency ...
- Who Remains For Legacy TV Viewing? Quiet Quitters
Television News Daily, Wayne Friedman - Wednesday, September 6, 2023
Inscape says those who have sharply reduced cable and satellite viewing ti ...
- Tubi TV Grows 16% Since February, With 74M Monthly Active Users
Television News Daily, Wayne Friedman - Wednesday, September 6, 2023
Tubi had 64 million monthly active users in February and has amass ...
- Because A Zero Is Hard To Sell
MediaDailyNews, Joe Mandese - Friday, September 1, 2023
Based on my back-of-the-envelope calculations, Nielsen's Big Data shift will add 337 ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
Performance Marketing Insider, Laurie Sullivan - Thursday, August 31, 2023
Seventy-four percent of ad budgets have been impacted by the economic downtur ...
- Nielsen Claps Back At VAB, Corrects Amazon 'Errors And Misrepresentations'
Television News Daily, Wayne Friedman - Wednesday, August 30, 2023
Nielsen has pushed back on the VAB's criticism of Nielsen's effort ...
- The Art Of The Running Without Running Deal
Red, White & Blog, Joe Mandese - Wednesday, August 30, 2023
According to one analysis, the former president handily defeated all GOP debate ...
- Top Maturing Platforms For Streaming, CTV Losing Share To Smaller Ones: Comscore
Television News Daily, Wayne Friedman - Tuesday, August 29, 2023
With 75% of growth in video hours on CTV devices from small ...
- Sports Wagering Continues To See Sharp TV Ad Growth
Television News Daily, Wayne Friedman - Tuesday, August 29, 2023
Online sports wagering businesses totaled $140.5 million in national TV ad spe ...
- IAB Council Talks About Privacy
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 29, 2023
The IAB Council has challenging positions in their work serving the ...
- Amazon Web Services, The Sleeping Generative AI Giant
MediaDailyNews, Laurie Sullivan - Monday, August 28, 2023
Generative AI has changed how content is consumed - many places whe ...
- U.S. Ad Market Climbs 6.2% In July
MediaDailyNews, Joe Mandese - Monday, August 28, 2023
With easier year-over-year comparisons, July posted the biggest gains for the U. ...
- Viewer Ad 'Attention' Drops For The First Time
Television News Daily, Wayne Friedman - Monday, August 28, 2023
Viewer "attention" of CTV/streaming ads has dropped for the first time, TVisi ...
- Data Transparency Not Just For Advertisers: Writers, Actors Want The Same
TV Watch, Wayne Friedman - Monday, August 28, 2023
Actors and screenwriters want more transparency with streaming TV and other dat ...
- Nielsen Will Incorporate 1st-Party Amazon Data In 'Thursday Night Football' Ratings
Television News Daily, Wayne Friedman - Thursday, August 24, 2023
Nielsen will be using both its national TV panel-level derived data a ...
- Republican Presidential Debate Sans Trump Scores 12.8M Viewers
Television News Daily, Wayne Friedman - Friday, August 25, 2023
The first Presidential Republican debate without Trump posted 12.8 million viewers ...
- Linear TV Reaches New Dipping Point - But Is It A Tipping Point?
TVBlog, Adam Buckman - Friday, August 25, 2023
Linear TV's decline to less than 50% of all TV viewing w ...
- Reddit Introduces First-Party Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
The tools - intended to quantify the incremental impact and overall effectivene ...
- Fox News, MSNBC In Close Race For Viewers Ahead Of GOP Debate
Television News Daily, Wayne Friedman - Wednesday, August 23, 2023
Interest in the Trump indictments and previews of tonight's Republican Presidential deba ...
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Measure, calibrate, and optimize are part of a new strategy outlined ...
- National TV Spending Falls 11% Summer-To-Date, Live Broadcast Viewing Drops 25%
Television News Daily, Wayne Friedman - Tuesday, August 22, 2023
Summer TV broadcast viewing patterns are following recent live, linear television tren ...
- DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 21, 2023
Addressable TV is increasingly combined with search, display and other media ...
- Microsoft Shares Secrets Behind How Bing Improves Site Performance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 18, 2023
Microsoft has shared information on how it optimizes performance on Bing Searc ...
- Betting The NFL Season: Even Stronger Sports Gambling TV Ad Spend?
Television News Daily, Wayne Friedman - Friday, August 18, 2023
Sports gambling marketing is poised for more sharp gains as a growi ...
- Relo Metrics Integrates VideoAmp Viewership Data To Enhance Real-Time Sponsorship Metrics
MAD, Fern Siegel - Tuesday, August 15, 2023
The alliance should help brands and agencies optimize how sponsorship packages a ...
- A Non-Linear TV First: Tops 50% Share Of Viewing In July
Television News Daily, Wayne Friedman - Tuesday, August 15, 2023
Linear TV usage fell below a 50% share for the first ti ...
- Amazon Advancing AWS, Ads, Search Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2023
Amazon this year will make up 7.5% of the overall global digit ...
- Linear TV Prime-Time Upfront Shrinks 5%, CTV Expands 31%
Television News Daily, Wayne Friedman - Thursday, August 10, 2023
"What we are witnessing is both forms of TV content access ...
- CTV Faces Challenge In Persuading Marketers About Performance
Research Intelligencer, Rob Williams - Thursday, August 10, 2023
Consistent measurement methods, ad verification, brand safety and the quality of conte ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks On
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 9, 2023
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...