• by Wayne Friedman , September 6, 2023

Fox Corp's free ad-supported streaming platform Tubi TV has grown sharply over the last six months -- up 16% to more than 74 million monthly active users.

Tubi had 64 million MAUs in February, and has amassed nearly four billion streaming hours over the first six months of this year, according to the company.

According to Nielsen Gauge’s July measure, Tubi is at 1.4% share in total TV viewing time (up from a 1.0% share in February).

Tubi is now tied with Warner Bros. Discovery’s Max; and higher than NBCUniversal's Peacock (1.2%) and Paramount Global's Paramount+ (1.0%).

In addition, Tubi also has had higher growth than similar competitors -- among free, ad-supported streaming services. The Roku Channel is at a 1.1% share, while Pluto TV is at 0.9% share.

Tubi says that at its current viewing level, the streamer would rate as a top-five linear cable TV network.

Anjali Sud, the new chief executive officer of Tubi, says the streamer has seen 47% growth in ad revenue and 65% more total viewing time in the fourth quarter 2022 versus the same period the year before.

Fox chairman and CEO Lachlan Murdoch has estimated Tubi advertising revenue could hit $1 billion this year.