Tag results for "media measurement"
- Netflix 'Knives' Still Out In Releasing Data? Marketing Partners Could HelpNetflix keeps playing by its own rules when it comes to releasi ...
- Black Friday World Cup Match Scores Highest Men's U.S. TV Soccer Viewing EverThe U.S. Men's National World Cup match on Black Friday earned 15 ...
- Fox, NBCU Networks Reap $9M In FIFA World Cup Ad BuysThe collective $9 million pulled in by Fox and NBCU networks f ...
- GumGum 'All In' With Attention MetricsThe integration of Playground xyz with GumGum's technology combines ad-tracking data wi ...
- NFL Viewing Flat Vs. 2021, Amazon's 'Thursday Night Football' Down 23%, Nielsen SaysAmazon says viewing is higher -- especially when adding on "TNF" dire ...
- Panels And ACR Data? TVision Takes iSpot.tv Investment - Will CTV Respond?The underlying premise continues to be that CTV platforms and streamers won ...
- Nielsen Rival iSpot Leads $16M Investment In TVisionTVision says the investment will accelerate person-level measurement for streaming and advan ...
- MRC Confirms Continuation Of Nielsen SuspensionThe Media Rating Council also noted that Nielsen has made "significant progres ...
- MRC Votes To Continue Nielsen TV Ratings SuspensionThe MRC recently voted to keep the accreditation of Nielsen TV ratin ...
- YouTube Launches Global Target Frequency FeatureAdvertisers can now select a frequency target and YouTube will optimize f ...
- GroupM Forms Decarbonization Coalition, Invites Other Clients To JoinFounding members represent $10 billion in ad spending from Audible, AXA, Baye ...
- Midterms TV Coverage: 25.4M Viewers, Down Nearly 30% Vs. 2018The 2022 U.S. midterm election prime-time news coverage earned 25.4 million avera ...
- Simulmedia, Comscore Strike Deal To Advance Audience Targeting For Entertainment MarketersComscore's custom audience segments will be incorporated into Simulmedia's TV+ to he ...
- Adobe Launches Media Consolidation ReviewThe company spends an estimated $150 million on measured media worldwide, accordi ...
- Similarweb And EDO Partner, Use Search Data To Change Privacy-First TV MeasurementSimilarweb is collaborating with TV outcome measurement company EDO for convergent ...
- Google Ads Data Hub Becomes Two Offerings With Distinct FocusesGoogle Ads Data Hub, a cloud measurement solution based on privacy, wi ...
- MNTN, Index Exchange Find Diamond In CTV Through Performance"All our brands back into some sort of a return-on-ad-spend metric," sa ...
- Theatricals' End-of-the-Year Push: First Up: 'Black Panther: Wakanda Forever'Disney/Marvel's "Black Panther: Wakanda Forever" debuts Nov. 11. The studio has alrea ...
- Comcast Q3 Revenue Slips, But Beats ExpectationsComcast overdelivered on expected revenue results, but saw declines in key reven ...
- NBC, CBS Both Drop 9.5% In Viewers, 'SNF' Tops 19MThrough four weeks of the new TV season, the average broadcast netwo ...
- TelevisaUnivision Embraces 'Nielsen One' MeasurementThe TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Clo ...
- Report: CPG TV Ad Impressions, Spending Continue To DeclineAmong top 10 brands by total ad impressions, six were in househo ...
- Streaming Rises To 36.9% Share Of Viewing, Broadcast Also Rises With New SeasonNielsen's The Gauge results for September show continued strong gains for streami ...
- Fox Corp. Inks Programmatic Deal With SSP MagniteThe deal with Magnite will give marketers programmatic access to ad invento ...
- Yahoo DSP Expands Exclusive DirecTV Deal To Include Set-Top-Box DataBuilding on its deal with Yahoo as its exclusive demand-side platform, Direc ...
- NFL Regular-Season Viewing Up 2%, 'Monday Night Football' RisingFive weeks into the NFL regular season, four major TV network grou ...
- OpenAP Takes On Its First Non-TV Company, Snowflake Ventures, As An InvestorAdvanced advertising company OpenAP says the Snowflake Ventures deal aims to increa ...
- Netflix Ads Option To Launch Nov. 3, 'Nearly Sold Out'Netflix says its current plans -- ad-free Basic, Standard and Premium pla ...
- First-Party Data Reorients Media SalesAdvertisers' increasing reliance on first-party data will materially change media planning, buyin ...
- Fox Corp. Strikes Cross-Platform Measurement Deal With InnovidFox Corp. has struck a multi-year partnership with Innovid for the measureme ...
