Streamer Reach Weakens Due To Seasonality, Hollywood Strikes

Due to seasonality as well as two industry strikes, only two of 15 streaming platforms gained in household reach -- Netflix and YouTube -- as measured by TVision Signal over a ten-month period April to October of this year.

Netflix came in with a 59.5% October household reach versus 53.2% in April, while YouTube was up to 53.5% in October versus 51.5% in April.

The next 13 apps witnessed declines, including Disney+, 20.7% (down 4.2 percentage points), Peacock to 18.8 (down 7 points), Paramount+, 17.8% (off 5 points), the and Roku Channel to 17.1% (losing 7 points) 

For those legacy TV-centric owned streaming platforms, TVision says those streamers “were more impacted by the writers' and actors' strikes and we may see them spike back up again now.”



In addition, TVision points to “seasonality, content releases, sports events,” which can affect household reach within a month. 

Broadcast networks' viewing for fall monthly periods can see sharp spikes due to NFL and college football as well as the Major League Playoffs and World Series.

TVision calculates its household “reach” number if a streamer was tuned in at least once in a one-month time period.

Contributing to these results, TVision says the average number of streaming apps per household has been trending down to 6.8 in the first half of 2023 from 7.3 in the second six months in 2022. ‘This may suggest people are tuning into fewer apps in general.”

In April, TVision said, overall cable and streaming were nearly tied for household reach -- 74.3% and 73.8% respectively. Broadcast at 66.6%. TVision says this data is calculated from  “platform reach within streaming-enabled households.”

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