Tag results for "media measurement"
- Warner Bros. Discovery Strikes Measurement Deal With VideoAmpWarner Bros. Discovery has struck an agreement with VideoAmp to measure cross-scre ...
- HBO Max Most Improved U.S. Brand - Is It All About Quality Going Forward?HBO Max had the best improvement overall among all U.S. brands ...
- 2023 Trends In Search Marketing And Performance From Your PeersIt's impossible to predict the path of technology, but many have co ...
- Innovating with a PurposeAfter being named as one of the Most Innovative Companies in 202 ...
- Google's Investment In Data And Cleanrooms Reportedly Includes SnowflakeBill Stratton, Snowflake's head of media, entertainment and advertising, says the te ...
- SEO Tips To Offset Inflation In 2023As traditional and paid-media costs rise, SEO in particular has become t ...
- Netflix's Basic With Ads Option Off To A 'Modest' StartIn November, 9% of new Netflix sign-ups in the U.S. went ...
- World Cup: Argentina Win Over France Scores Highest U.S. TV Viewers Ever At 16.8MThe World Cup Finals scored 16.8 million Nielsen-measured viewers -- the highe ...
- Magna Finds Culture Eats General-Market Audio Strategies For BreakfastAn in-depth study the IPG Mediabrands agency conducted with audio giant S ...
- A Third Of Brands Expect To Return To Linear TV Platforms In Q1, Study FindsAmidst ongoing weakness in the Q3 and Q4 national TV ad market ...
- IAS Partners With Gadsme To Provide Greater Transparency For In-Game Ad PerformanceIAS aims to to provide greater transparency for in-game ad performance ...
- Netflix Ad Woes: Inventory Shortage, Underdelivery, Cash Back To AdvertisersNetflix is off to a rough start with its ad option ...
- EDO Names Theatrical Marketing Veteran Siskind To GM Analytics PostLongtime senior theatrical marketing exec Steve Siskind has been named GM ...
- November Posts Second-Highest Viewing Of The Year, Streaming Up 10%Total day TV usage of persons 2 years and up for Novemb ...
- Google Develops Data-Driven Simulation Tool To Measure Automated BiddingGoogle announced on Tuesday it will launch a simulation tool for eligib ...
- ACR Data Supplier Inscape Forms Nationally Representative Panel, Innovid Is First ClientInscape, a major provider of TV measurement of ACR data, is n ...
- Heineken Develops Attention Measurement Campaign With Teads And DentsuHeineken and Dentsu worked with Teads to test an attention-measurement campaign arou ...
- TV Program Ad Spend, Promotion Up 8% Over 3 Months, 'Yellowstone' Gets Big PushTV network-based companies have increased on-air media time and paid-ad spending ...
- World Cup Rakes In $213.6M In National Ad Spend, Delivers 8.4B Impressions So FarAn estimated $213.6 million in national TV advertising was placed on F ...
- Pricey Streaming Platforms Don't Always Deliver Higher Value - Is That Right?A study designed to determine the best "value" gave a surprising n ...
- Marketers Say Performance-Driven Media Are Vital For 2023Marketers also face uncertainties as consumer privacy becomes a bigger issue, leadi ...
- Affiliate Marketing Missing Better Integration With MeasurementAffiliate marketing continues to grow, but the channel will not "truly bloo ...
- Walmart+ Becomes Valpak's First Premier Plus AdvertiserWalmart+ in December became the first advertiser to use Valpak's Premier Pl ...
- 'Thursday Night Football' Scores 11.4M Viewers Overall, More Younger Viewers, Amazon SaysAlthough Amazon Prime Video's "TNF" has scored top audience results vs. ...
- Correction: 'Thursday Night Football' Ratings Are Down 24% Vs. A Year AgoThis year's "Thursday Night Football" series is currently down 24% from ...
- VideoAmp Inks 'Clean Room' Deal With Disney Advertising, Touts Better Cross-Screen MeasurementBuilding on its deal with Disney Advertising, VideoAmp will gain access ...
- CBS Leads Networks In Total Minutes Viewed This Season, But Is Behind NetflixCBS led all broadcast networks in total day minutes viewed and ca ...
- All The Newsy Fit For Advertising: NewsGuard Releases TV News Risk RatingsE.W. Scripps' Newsy and "CBS Evening News" have the lowest risk, whi ...
- Linear TV Ad Campaigns Can Achieve 62% Reach By Buying 40-45 NetworksAdvertising for cable TV works best when a media campaign is runni ...
- Record Sports TV Viewing Not From The NFL: Reason To Cheer - And For AlarmTwo recent events showed strong results for non-NFL programming: College football a ...
