- National TV Ad Spending Fell 5% To $43.7B In 2023
Television News Daily, Wayne Friedman - Thursday, January 18, 2024
Although household TV ad impressions and TV ad airings grew in 202 ...
- Direct Mail Holds Out: Why Brands Are Still Using Print
Email Insider, Ray Schultz - Tuesday, January 16, 2024
Brands face many challenges, including difficulty in measuring ROI. ...
- Nielsen: Broadcast, Cable Continue Downward Trend In December
Television News Daily, Wayne Friedman - Tuesday, January 16, 2024
Broadcast TV was down 4.3% in December vs. November, and its sha ...
- Paramount's 'Mean Girls' Records $28M Opening Weekend
MediaDailyNews, Wayne Friedman - Monday, January 15, 2024
"Mean Girls" scored $28 million in box-office revenue for its North Americ ...
- NFL Regular-Season Viewing Up 9%, TV Ad Revenue 3% Higher
Television News Daily, Wayne Friedman - Friday, January 12, 2024
Advertising and viewing for regular-season NFL games continue to thrive, with t ...
- NFL Playoff Game On Peacock Hits Streaming Record With 23M Viewers
Television News Daily, Wayne Friedman - Monday, January 15, 2024
The first exclusively live NFL playoff game on NBCU's Peacock on Sund ...
- Missing Your Favorite Live Season-Ending Show? Many Did
TV Watch, Wayne Friedman - Monday, January 15, 2024
The thrill of seeing a season-ending episode is fading. In recent year ...
- Disney Adds Measurement Partners, Debuts Shoppable Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 10, 2024
Unilever has joined Disney as part of the beta program to dri ...
- Disney Launches 'Shoppable' Streaming Ads, Expands Data Measurement
Television News Daily, Wayne Friedman - Thursday, January 11, 2024
Disney Advertising is adding more data-measurement providers, expanding its "clean room" effor ...
- X Talks Brand Safety, Expands IAS Partnership For Vertical Video Ad Placement
MediaDailyNews, Colin Kirkland - Tuesday, January 9, 2024
Starting in February, X will expand access to its inventory pilot wi ...
- Not All On-Air Talent, NFL Players Are Journalists - Go Figure
TV Watch, Wayne Friedman - Wednesday, January 10, 2024
Someone at ESPN trying to sabotage one of its own shows? Soun ...
- Why GroupM Wants You To Get Your Head Into - Not Out Of - The Cloud
Planning & Buying Insider, Joe Mandese - Tuesday, January 9, 2024
GroupM performance media shop Nexus this morning announced a "maturity framework" ...
- iSpot Adds 'Streaming Measurement' To Its Linear TV, Other Metric Products
Television News Daily, Wayne Friedman - Tuesday, January 9, 2024
The launch of the Streaming Measurement platform brings a new suite ...
- Marketers Concerned With Losing Ability To Measure Campaigns
Performance Marketing Insider, Laurie Sullivan - Monday, January 8, 2024
With the deprecation of cookies, marketers are most fearful of losing t ...
- Vizio's Inscape 'Tuner Data' Goes Deeper For Local TV Measurement
Television News Daily, Wayne Friedman - Monday, January 8, 2024
Vizio's Inscape smart TV data unit says it can now tap direct ...
- Google Chrome's Third-Party Cookie Phaseout Forcing Industry To Adapt
MediaDailyNews, Laurie Sullivan - Thursday, January 4, 2024
Marketers and agencies weigh in to discuss the new tool that defaul ...
- Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad Buys
MediaDailyNews, Laurie Sullivan - Thursday, January 4, 2024
IAS has released a new metric dubbed "quality attention," which integrates med ...
- VideoAmp To Lay Off 20% Of Its Workforce As CEO McCray Steps Down
MediaDailyNews, Wayne Friedman - Friday, January 5, 2024
Peter Liguori, formerly CEO of Tribune Media, COO of Discovery Communications a ...
- Total November TV Ad Volume Sinks, But Streaming Grows
Television News Daily, Wayne Friedman - Wednesday, January 3, 2024
Total linear/CTV ad inventory was down 5% in November vs. a ye ...
- Amazon Prime Video's 'TNF' Sees Strong Growth Among Young, Female Viewers
Television News Daily, Wayne Friedman - Tuesday, January 2, 2024
For its entire 13-game schedule, total Nielsen-measured "TNF" viewership was up 2 ...
- Higher NFL Ratings? Struggling NFL Wannabes Trying To Get In The Game
TV Watch, Wayne Friedman - Wednesday, January 3, 2024
A new league is starting up -- again: The United Football Leagu ...
- Omnicom Completes $900M Acquisition Of Flywheel Digital
MediaDailyNews, Joe Mandese - Tuesday, January 2, 2024
Flywheel's digital commerce data will be integrated into Omnicom's AI-powered operating syste ...
- NFL Regular Season At 16 Weeks: Up 10%
Television News Daily, Wayne Friedman - Friday, December 29, 2023
The NFL's average regular 32-season game is up 10% to 17.9 milli ...
- Box Office Rose 21% Vs. 2022, Down Same Amount Vs. 2019
MediaDailyNews, Wayne Friedman - Tuesday, January 2, 2024
Two big holiday weekends helped push yearly domestic theater revenue higher. Fi ...
- Top TV Networks See Higher Online ROI For TV Advertisers
Television News Daily, Wayne Friedman - Thursday, December 28, 2023
Top TV networks continue to see growth in online engagement activity f ...
- Cookie Price Inflation On The Way
Data & Programmatic Insider, Laurie Sullivan - Tuesday, December 26, 2023
Cookie deprecation is finally happening -- which means traditional measurement standards wi ...
- YouTube Names Best-Performing Ads, Brand Strategies Of The Year
Marketing Daily, Colin Kirkland - Friday, December 22, 2023
Among YouTube's most popular brand strategies is tapping into longer-form videos, whi ...
- All Legacy-Owned Streaming Services Likely To Be Profitable By 2025: Analysis
Television News Daily, Wayne Friedman - Wednesday, December 20, 2023
Widespread profitability of premium streaming business, especially among legacy TV-based media owner ...
- Stagwell, RealClearPolitics Unveil New Polling Platform
MAD, Steve McClellan - Wednesday, December 20, 2023
The new platform follows a September announcement by the companies that th ...
- Netflix Streaming Success Not Just From Top Shows: Analyst
Television News Daily, Wayne Friedman - Monday, December 18, 2023
In response to Netflix's research release last week, MoffettNathanson Research says "6 ...