World Cup Rakes In $213.6M In National Ad Spend, Delivers 8.4B Impressions So Far

Through the quarterfinals round of the 2022 FIFA World Cup in Qatar, an estimated $213.6 million in national TV advertising was placed on the Fox TV networks and NBCUniversal's Telemundo channels so far, according to

This has resulted in a collective 8.4 billion impressions.

Additional viewing also took place on NBCU's streaming platform, Peacock. Event-wide viewing and advertising-revenue estimates for the streaming platform were not readily available.

Fox has English-language rights to the 32-team tournament, with all 64 matches. NBCUniversal has the Spanish-language rights.

Fox TV networks -- Fox Television Network, and Fox Sports networks -- have earned a collective $113.5 million in national TV advertising sales, producing 3.4 billion impressions.

Spanish-language telecasts on Telemundo/Universo have seen $100.1 million in ad revenue -- totaling 5 billion impressions, according to



The most-viewed Nielsen-measured U.S. game so far is the USA-England group match which earned a total 20.1 million average minute viewers -- 15.4 million from Fox TV Network/FS1 and 4.7 million from Telemundo/Peacock.

The second-highest-viewed match was a round of 16 match between the USA-Netherlands -- 16.6 million (12.97 million on Fox/FS1; 3.6 million, Telemundo/Peacock). An earlier USA/Iran match was next at 15.5 million viewers.

Telemundo and Peacock's most-viewed game was an Argentina-Mexico group match -- which produced 9 million Nielsen-measured viewers. The game reached 4.5 million on Fox/FS1.

Top-paid Fox TV network national TV advertisers include Verizon ($11.1 million), Google Pixel ($8.9 million), Walmart ($5.9 million), Volkswagen ($5.0 million), Prudential ($4.9 million) and Frito-Lay ($3.3 million).

The Supreme Committee for Delivery & Legacy, which has spent $10.4 million in U.S. TV advertising for the World Cup, is a governmental Qatar group heading up infrastructure, planning and operations for the big sporting event.

The biggest advertisers on Telemundo/Universo are Coca-Cola ($7.4 million), Ford Motor ($7.2 million), T-Mobile ($5.4 million), Samsung ($4.08 million), Walmart ($4.06 million), Verizon ($3.67 million) and Toyota Motor ($3.62 million).

The World Cup semifinals on December 13 and 14 will feature Argentina playing Croatia, and France against Morocco, respectively.

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