• by Wayne Friedman , December 14, 2022

Longtime senior theatrical marketing executive Steve Siskind has been named general manager of studio analytics of EDO, the TV media measurement company.

Siskind will lead EDO’s partnerships with movie studios and streaming services, working to provide real-time data and insights to movie-business clients for their marketing campaigns.

Siskind worked at Paramount Pictures for 14 years -- ascending to president of domestic theatrical marketing and then to president of worldwide home media marketing.

Previously, Siskind was executive vice president of media and research at 20th Century Fox.

Before working for movie studios, he held senior positions at advertising and media agencies including Western International Media and Grey Advertising.

Siskind worked on media and marketing campaigns for movies including “The Wolf of Wall Street,” “Selma,” “Transformers,” “Iron Man,” “Indiana Jones” and “Star Trek,” among many other films.

Some of EDO's entertainment clients include NBCUniversal, Amazon Studios, Sony Pictures Entertainment, Paramount Pictures, Warner Bros. Discovery, Fox Corp, Univision, and others.

In April, Shamrock Capital, a Los Angeles-based investment firm focusing in media, entertainment, and communications, made an $80 million investment in EDO.