Tag results for "media measurement"
- The Virtues Of Privacy: What Brands Get From Their InvestmentsAlmost all companies see privacy as a business imperative, Cisco Secure repo ...
- Popular Movies Tout TV's Oscar Broadcast: Can Younger Viewers Come With Them?Two of the highest-grossing domestic movies in 2022 received nominations, suggesting th ...
- Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety ReportingThe ad option allows advertisers to bid on keywords, triggering Promoted Twee ...
- How 2022 Trends Will Affect 2023 AdvertisingNP Digital's research paper outlines findings from anonymous data collected by t ...
- Basis Delivers On Programmatic Guaranteed, Kreps Creative First To UseJamie Stevenson, senior visual strategist at Kreps Creative, began using the platfo ...
- NFL Playoffs: Down 3% To 31.6M Viewers, National TV Revenue Estimated At $1.1BThe NFL Playoffs were down 3% in viewership for the first t ...
- TV Networks, Advertisers Face Uncertain New Currency Path: What About The Upfront?A broad view of recent industry initiatives to create standards for audien ...
- Media Agency Holding Company of the Year: GroupMThis most likely is the most anticlimactic Agency of The Year awa ...
- Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D EnvironmentsAnuz says its technology measures ads in gaming environments in real-time, collecti ...
- In The World Of Measurement--2023Marketing budgets this year stand to face scrutiny in an economic downtur ...
- The JIC Is UpThe quest for new ad currencies is getting crowded and noisy, ...
- Networks To Media Shops: Join Our 'JIC'"Expanding on conversations with the ANA, the JIC has elicited participation fr ...
- TV Viewers Want Ads To Be 'Entertaining' - And Deliver 'Value', Study FindsTV viewers are more concerned about seeing "entertaining" ads -- and on ...
- Supplier of the Year: NBCUniversalNBCU saw an opportunity for an inflection point in 2022 and execut ...
- Netflix Expands Nielsen Deal, Includes National TV Content DataNetflix will now subscribe to Nielsen's national TV content measurement and streami ...
- Nielsen Begins Global LayoffsA Nielsen spokesperson said "the total headcount after this reorganization will ...
- Agencies: Cost To Run Digital Campaigns Rising, Criteo Report FindsThe cost of social will rise the most, according to Criteo's repo ...
- Marketers Lose Confidence In Optimizing CampaignsMarketers' confidence continues to wane as the number of consumer choices f ...
- Whalar Assembles Ad Platforms For New Creator Measurement SolutionsCreator commerce company Whalar has announced full-funnel measurement solutions for the creat ...
- Ad Industry Study Calls For JIC Approach To New Market CurrenciesThe ANA, 4As, CIMM study comes days after the networks announced ...
- NFL Regular-Season Games Rise 2% To Average 16.6M Viewers, Amazon Dips With 'TNF'The NFL continued to buck overall TV trends, posting another regular-season viewersh ...
- Acadia's Jared Belsky On Why CRO Is The New White SpaceHis 18-month-old startup just made its sixth acquisition, a conversion rate optimizati ...
- What The Joint Industry Committee Means For Ad MeasurementOpenAP CMO Brittany Slattery explains why the JIC is important for a ...
- Networks, OpenAP Form JIC To Certify New 'Currencies'Major TV network-based media companies, working with OpenAP, are starting up ...
- Pinterest Partners With LiveRamp, Albertsons First To Use Clean Room ServicesPinterest and LiveRamp have partnered to pilot clean rooms for select partne ...
- Cashing In With Netflix's 'Basic With Ads': Who Is Out?TV and movie creators may look to cash in a bigger w ...
- Meta, IRI 'Closed-Loop' Tool Helps Retailers Measure Impact Of Shopper MarketingAnsa is an IRI-powered SaaS platform that helps retailers measure the impa ...
- DoubleVerify's Focus On Attention Metrics Earns It MRC AccreditationAs marketers increasingly turn to attention metrics to improve outcomes in med ...
- As Alternative Currencies Grow, Nielsen Finally Launches 'One'Amidst a growing market of new alternative TV and media "currencies," Nielsen ...
- 2022 U.S. Box-Office Revenue Hits $7.4B, Down 34% From 2019The 2022 box office is up 64% vs. a year ago b ...
