2023 Streaming Viewing Up 24%, Strike-Affected Originals Sink 32%

While overall streaming audience viewing continues to grow, up 24% in 2023 versus the year before, top-ten original program viewing suffered -- down 32%, largely due to the writers'/actors' prolonged strikes during 2023, according to Nielsen.

In 2023, viewing minutes for top ten originals came in at 134 billion versus 198 billion minutes in 2022.

However, acquired programming -- still the bulk of streaming viewing -- continued to climb 41% higher, to 340 billion minutes.

Overall, streaming audiences watched “21 million years' worth of content, says Nielsen, compared to 17 million years worth in 2022 and 15 million years in 2021.

In 2023, Netflix acquired title “Suits” from NBCUniversal, which posted the best viewing record ever for any streaming title with 57.7 billion viewing minutes. This topped Netflix's “The Office” (also from NBCU), which had 57.1 billion in 2020.

Disney's “Bluey” was next in the acquired title category at 43.9 billion, followed by Netflix/Paramount+ show “NCIS” 39.4 billion.



Netflix had six of the top 10 acquired programs.

The best-performing original title in 2023 was Apple TV show “Ted Lasso,” with 16.9 billion across all its 34 episodes so far.  

'Seven of the top ten original shows were on Netflix, led by “The Night Agent” (14.4 billion) coming in at second place. Next was Prime Video's “Tom Clancy's Jack Ryan” (12.8 billion) and Disney+ “The Mandalorian”  (12.3 million). 

The top movie is Disney+ “Moana” at 11.6 billion.

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