- DoubleVerify Confirms Misrepresentation Of X's Brand Safety Measurement
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
DoubleVerify's dashboard showed the wrong data for X advertisers from Oct. 2 ...
- IAB Revenue Report Reveals Back-Half Expansion
MediaDailyNews, Joe Mandese - Tuesday, April 16, 2024
While 2023 delivered comparatively slower growth, the second half outpaced the fir ...
- March TV Viewing: YouTube And Netflix Post More Gains, Streaming Up 12%
Television News Daily, Wayne Friedman - Tuesday, April 16, 2024
YouTube, Netflix, and Hulu posted viewing gains in March vs. February contributi ...
- TikTok Expands Media Brand Safety To More Countries With New IAS Products
MediaDailyNews, Colin Kirkland - Thursday, April 11, 2024
The expanded TikTok partnership with Integral Ad Science will offer brand-safety servic ...
- Upfront TV-Streaming Marketplace: Executives Have 'Some' Optimism
Advanced TV Insider, Wayne Friedman - Thursday, April 11, 2024
Upfront video ad and marketing execs have "some" optimism in the TV-streami ...
- What I Learned Searching For $25B In 2023 U.S. CTV Ad Spend
Media Insider, Dave Morgan - Thursday, April 11, 2024
I learned a lot from many of you, and believe I c ...
- Snap Increases Privacy Protection For Advertisers Via Snowflake Integration
MediaDailyNews, Colin Kirkland - Tuesday, April 9, 2024
Snap is making new efforts to help its ad partners deliver sa ...
- Innovid Starts Platform To 'Streamline' CTV Supply Path
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
Innovid is starting up Harmony Direct, a new CTV/streamer-focused platform, to elimina ...
- NCAA Women's Championship Scores Another Viewing Record
Television News Daily, Wayne Friedman - Monday, April 8, 2024
NCAA Women's College Basketball Championship scored 18.7 million viewers in early viewi ...
- 'Godzilla x Kong' Roars On: $31.7M In Second Week
MediaDailyNews, Wayne Friedman - Monday, April 8, 2024
"Godzilla x Kong" has earned $135 million and $226 million internationally. Mov ...
- Where Did The $25 Billion Of 2023 U.S. CTV Ad Spend Actually Go?
Media Insider, Dave Morgan - Thursday, April 4, 2024
When you dig a bit into the numbers, some things just don ...
- Share Of Measurement Voice
Planning & Buying Insider, Joe Mandese - Thursday, April 4, 2024
When CIMM was founded in 2009, advertisers and agencies dominated its membershi ...
- Samba TV Launches Near Real-Time Political Platform
Television News Daily, Wayne Friedman - Thursday, April 4, 2024
SambaTV is launching a near real-time platform to help political advertisers wi ...
- Nielsen's Big Data + Panel Preview Shows 4-5% Increase In Viewing
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Nielsen's Big Data + panel service will provide a combination of i ...
- NCAA Women's Rematch Earns Record 12.3M Viewers
Television News Daily, Wayne Friedman - Wednesday, April 3, 2024
The rematch game between Iowa and LSU became the most-watched women's basketba ...
- Walmart Advertisers Will 'Plug' In To Self-Serve Machine-Learning Tool For Creative
MediaDailyNews, Laurie Sullivan - Monday, April 1, 2024
New media in-store experiences will boost awareness and support self-service capabilities includi ...
- Criteo Secures Its First MRC Accreditation
MediaDailyNews, Laurie Sullivan - Friday, March 29, 2024
Criteo's accreditation marks a major step forward in the maturation of reta ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversal
MediaDailyNews, Laurie Sullivan - Tuesday, March 26, 2024
Advertisers and publishers will have an expanded tool for real-time collaboration ...
- JIC Clarifies Role Vis A Vis MRC, Unveils Streaming Certification Program
MediaDailyNews, Joe Mandese - Wednesday, March 27, 2024
The statement, which includes a quote from the MRC's George Ivie, sa ...
- March Madness Has Best Viewing Ever Through First 5 Days, Averaging 9M
Television News Daily, Wayne Friedman - Monday, March 25, 2024
NCAA "March Madness" averaged 9.0 million viewers across CBS, TBS, TNT a ...
- Paramount+, Peacock See Gains In Super Bowl, Playoff Sign-Ups
Television News Daily, Wayne Friedman - Friday, March 22, 2024
Paramount+ pulled in an estimated 3.4 million in new sign-ups for i ...
- Recent Stories Imply Linear TV Is At Point Of No Return
TVBlog, Adam Buckman - Friday, March 22, 2024
The current era has taken on a kind of "jig is u ...
- Legacy TV 'Quiet Quitting' Reveals 'Sticky' Sports, News Viewing Strength
Advanced TV Insider, Wayne Friedman - Thursday, March 21, 2024
Complete "quitting" of program viewing on legacy TV platforms continues to l ...
- Nielsen Congratulates Comscore
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move by Nielsen CEO Karthik Rao via LinkedIn comes nearly ...
- Nielsen Begins Measuring Lyft Lift
MediaDailyNews, Joe Mandese - Thursday, March 21, 2024
Specifically, Nielsen will measure both audience estimates and sales lift for t ...
- ESPN Inks 6-Year, $7.8B College Football Playoff Deal
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
Under the deal, ABC will get the national championship game starting ...
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To Olympics
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
The expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- MRC Accredits Comscore For Both National And Local TV Ratings
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move makes Comscore the only accredited local service and the fir ...
- National Linear TV Revenue Forecast: Down 2.6% In 2024, Steeper Decline Next Year
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
"It is now clear that outside of sports advertising there should ...
- February Streaming Viewing Climbs 10%, YouTube, FAST Platforms Show Growth
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
YouTube rose to its best share ever at 9.3% last month, leadi ...