Tag results for "media measurement"
- TV Measurement Startup HyphaMetrics Taps Industry Vet Wilson As CEOChris Wilson succeeds Joanna Drews, who moves to president and co-founder. ...
- Why Nielsen Is Becoming A Patent TrollAs Nielsen celebrates its centennial, the richest part of its history, a ...
- Gen Z Consumers Spend More Time With Digital Media Than With TVThis younger group spends more time watching non-premium video and playing vid ...
- WTF Is 'Nielsen One Ads?'If you're confused, you're not alone. But whatever it is, Nielsen sa ...
- VAB: Sell-Side JIC Is A 'Council,' Not Committee: Sheds More Light On Operational StructureAside from being a council, not a committee, the VAB's Danielle DeLau ...
- Kochava Acquires Machine Advertising To Enlarge Media Measurement OptionsThe new addition will give Kochava access to Machine's Always-on Incremental Measureme ...
- ANA: Cross Media Measurement Enters 'Build Phase,' Operational Next Year"We're estimating 10% productivity savings over three years. That translates to $ ...
- GroupM Unveils 'Channel-Level' Carbon Calculator, Factors All Media In The MixThe new omnichannel calculator was developed with Scope3, which is working wi ...
- Nielsen: Broadcast Down 6%, Streaming Grows 31.8%Broadcast content rose 2.1% in January from December to a 24.9% shar ...
- 'The Flash' Scores Top Spot As Super Bowl Ad-Engagement WinnerThree of the top spots for online engagement for this year's Sup ...
- This Just In... Apple Music Beats Pepsi's Super Bowl Halftime Sponsor ValueApple Music beat Pepsi at least in terms of sponsorship value generate ...
- Not-For-Attribution: Nielsen, That IsOne year after NBCU released the first-ever Super Bowl ratings analysis fr ...
- It's Tough Being A Former Ad Industry FuturistFive years after Rishad Tobaccowala made the bold prediction that the supp ...
- Converged TV: Marketers' Takes On Measurement, Buying Practices, PrioritiesMarketers report finding ways to work around "currency" and cross-channel measurement issue ...
- Super Bowl Is Still TV's Biggest Show Going Into No. LVIIThe Super Bowl is the only American made-for-TV production capable of diverti ...
- GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad UnitGumGum has achieved the MRC first accreditation for measurement of content-level analys ...
- Here's Why NBCU's Next New Currency Is Bound To Resonate With YouThat's because it's actually going to measure the resonance of your ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTVCTV and retail media, two of the fastest-growing ad channels, continue ...
- Nielsen Adds Edison's Podcast Metrics To Data OptionsThe Share of Ear and Edison Podcast Metrics services are based ...
- Attention Metrics Insights, And Why They Are Becoming So PopularEighty-three percent of UK marketers say attention metrics are important in reduci ...
- 'Where's Disney?'That's what a veteran source asked when we reported that OpenAP form ...
- MRC's Ivie: New OOH Measurement Standard Almost HereMRC CEO George Ivie said today that a new OOH standard ...
- MRC: We Welcome A JIC, But It Cannot Replace Us"Over the last couple of weeks the MRC has received numerous inquiri ...
- Netflix: Now At 600,000 'Monthly Active Users' For Its Ad OptionNetflix has told media agencies it now has 600,000 "monthly active user ...
- Microsoft Strengthens Multichannel Ad Approach, Discontinues Bid Modifiers For Audience AdsSearch Ads and Audience Ads make a good combination, according to Microsof ...
- DoubleVerify Identifies Audio Ad Fraud Costing Advertisers Millions MonthlyBeatSting is costing advertisers up to $1 million per month by creati ...
- National TV Ad Decline Moderates In December, Falls 2%The national TV marketplace was down 6% for all of Q4 ...
- With Viewership In The Tank, Grammy Awards Are Back For Another TryThe Grammy Awards will try again this Sunday to turn its ratin ...
- Most Media Consumption Down in Q4, Including Paid StreamingAlthough U.S. consumers' consumption of most media has declined in the la ...
- The Virtues Of Privacy: What Brands Get From Their InvestmentsAlmost all companies see privacy as a business imperative, Cisco Secure repo ...
