Nielsen Adds Edison's Podcast Metrics To Data Options

Nielsen has a new measurement option for ad agencies.

It will now market Edison Research’s Share of Ear and Edison Podcast Metrics services, which supplies rich data about the total audio universe to media planners and buyers.

Since 2014, Edison’s Share of Ear has offered studies in broadcast radio, streaming, podcasting, downloaded audio, smart speakers and other sources of audio content.

Both services will be part of Nielsen’s portfolio of audio and podcasting solutions, including Podcast Buying Power and Podcast Ad Effectiveness studies.

“The media landscape is evolving quickly and agencies have a vital need to understand how all the media puzzle pieces fit together,” said Jon Kaiser, head of Nielsen’s agency and advertiser-direct businesses.

The Share of Ear and Edison Podcast Metrics services are based on surveys of persons ages 13 + in the United States, updated four times a year.



Separately, in mid-January, Nielsen announced the launch in France of its Ad Intel service, across traditional and digital French media. The service provides detailed advertiser-level media spend and creative information  to monitor ad activity across TV, radio, digital, social, print, out of home and cinema.

The company also expanded its relationship with Netflix to provide linear and streaming audience data across the U.S., Mexico and Poland.

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