- Interpublic, Microsoft Team To 'Re-Invent' Media Planning, Buying: MOMS Is Not Your Father's Processing System
MediaDailyNews, Joe Mandese - Tuesday, June 23, 2009
One of the hottest areas of the online advertising business - " ...
- AP Moves On Upfront
Online Media Daily, Gavin O'Malley - Thursday, June 18, 2009
In an effort to drum up more lucrative online ad deals, T ...
- Report: Nokia Dials Carat As Global Media Shop
MediaDailyNews, - Wednesday, June 17, 2009
Aegis Media's Carat unit has won Nokia's estimated $500 million global med ...
- Media Strategy 3.0
Online Spin, Cory Treffiletti - Wednesday, June 17, 2009
If you examine the undercurrents of discussion, you'll notice an evolutionary chan ...
- Mediaedge:cia Plays With Activision
MediaDailyNews, - Monday, June 15, 2009
Videogame marketer Activision Blizzard has named WPP's Mediaedge:cia its media planning a ...
- ID Media Taps Lam For Media Intelligence
MediaDailyNews, - Tuesday, June 9, 2009
Interpublic's ID Media has named Fiona Lam director of media intelligence, ...
- Coping With Recession
Research Brief, Jack Loechner - Wednesday, June 3, 2009
Richard Storey, chief strategy officer for M&C Saatchi, London, suggests that recessi ...
- Omnicom Sings New Aria, Offers Media 'Procurement' Via OPera
MediaDailyNews, Joe Mandese - Thursday, May 14, 2009
Omnicom Thursday said it is expanding the scope of OPera USA ...
- Publicis Launches SMGX To Exploit Digital Data, New Approaches To Buying Media
Online Media Daily, Joe Mandese - Tuesday, May 12, 2009
Publicis' Starcom MediaVest Group has once again reorganized its media services practic ...
- Budget Crunch: Innovation's the Only Way Out
Online Media Daily, Gavin O'Malley - Monday, May 11, 2009
Faced with layoffs, budget cuts, and a focus on near-term results, markete ...
- MediaVest Promotes Kraft Connections Chief Henderson
MediaDailyNews, - Friday, May 8, 2009
Publicis' MediaVest USA unit Thursday promoted Kerry Henderson to senior vice preside ...
- Mars Consolidates Pet, Snack, Wrigley Brands At MediaVest
MediaDailyNews, - Wednesday, May 6, 2009
Mars Inc. Tuesday consolidated media planning and buying for the general a ...
- Mars Consolidates At MediaVest, Shifts Wrigley's Digital From Mindshare
Online Media Daily, - Wednesday, May 6, 2009
Mars Inc. Tuesday consolidated media planning and buying for the general a ...
- Lawson Exits Donovan, Worldwide President Had Been Seen As Potential Heir
MediaDailyNews, Joe Mandese - Monday, May 4, 2009
In a surprise shake-up, Henry Lawson is out as president of Donov ...
- Nielsen Probe Finds People Not Pushing Buttons Properly: The Bigger The Audience, The Bigger The Discrepancy
MediaDailyNews, Joe Mandese - Thursday, April 30, 2009
Nielsen Wednesday began informing advertisers, agencies and television networks that rely ...
- TV Still Occupies Two Thirds of Adult Screen Time
Research Brief, Jack Loechner - Friday, April 17, 2009
The new Video Consumer Mapping (VCM) study for the Council for Resear ...
- Media X: Play Rough
MediaDailyNews, Jack Feuer - Tuesday, March 17, 2009
Media agency executives should be doing interviews where they observe that ...
- Some Communications Segments Forecast Up, Traditional Down
Research Brief, Jack Loechner - Wednesday, March 4, 2009
According to Veronis Suhler Stevenson (VSS), revising the forecast downward in respon ...
- MediaVest Lands Comcast
MediaDailyNews, - Friday, February 27, 2009
Publicis' MediaVest unit has been named the "agency of reference" for bo ...
- Russell Helms CCP For MediaVest USA
MediaDailyNews, - Wednesday, February 25, 2009
Malcolm Russell joins MediaVest USA as senior vice president, consumer context plan ...
- '09 To See Lowest Growth Rate For Media In 30 Years
Marketing Daily, Joe Mandese - Tuesday, February 24, 2009
For the first time in the 22 years since it has be ...
- Free Agent:Something Old, Something New
Media Magazine, Lisa Seward - Monday, February 2, 2009
Are you kidding me? Those words reverberated in my head upon readi ...
- Marketing Plans Take a Beating
Research Brief, Jack Loechner - Thursday, February 19, 2009
A new survey from the ANA (Association of National Advertisers) shows th ...
- The Primary Problem With Online Display Is Audience Value
Online Spin, Cory Treffiletti - Wednesday, February 18, 2009
Online display advertising is getting hammered these days -- and as ...
- Women's Favorites On TV
Research Brief, Jack Loechner - Wednesday, February 18, 2009
According to the E-Poll monthly study evaluating daytime programs, daytime drama viewe ...
- Small Business Not Keeping Up With Online Presence
Research Brief, Jack Loechner - Friday, February 13, 2009
According to research from Webvisible and Nielsen, reported by Marketing Charts, thou ...
- MPG Passes Screen Test, Lands Starring Role With CBS Films
MediaDailyNews, Joe Mandese - Friday, February 6, 2009
In its biggest win since landing the $700 million-plus Sears Holding Cor ...
- The Other Research Shoe Drops: Carat Taps Former OMDer Hess As Research Czar
MediaDailyNews, Joe Mandese - Wednesday, February 4, 2009
Former OMD research chief Mike Hess has taken the top research j ...
- Omnicom Restructures Global Research Team, Mike Hess Latest Departure In Madison Avenue Research Exodus
MediaDailyNews, Joe Mandese - Wednesday, February 4, 2009
Mike Hess is out as the top research executive in Omnicom's glob ...
- Productivity: The Paradox of Thrift
Media Magazine, - Friday, January 2, 2009
Since the meltdown on Wall Street, the media has maintained a deathwatc ...