- Game Changer
Media Magazine, Steve Smith - Friday, January 2, 2009
Microsoft never made a secret of its ambitions to turn the Xb ...
- The Xbox Channel
Media Magazine, Jonathan Blum - Friday, January 2, 2009
Forget MSNBC. Microsoft's latest TV ambitions are all about Xbox. Suddenly, Microsoft ...
- Legacy Media and New Media Meld: Mass Communications Succumb to Communications by the Masses
Research Brief, Jack Loechner - Wednesday, January 21, 2009
According to the third annual U.S. Media Myths & Realities survey ...
- The Sell: First-Person Accounts
Media Magazine, Andrew Ettinger - Friday, January 2, 2009
The only thing worse than pitching a new piece of business ...
- Media Metrics: Go Forth and Multiply
Media Magazine, Doug Brooks - Friday, January 2, 2009
There's no longer a question of going with old vs. new medi ...
- Media 100 - No. 12 Don Draper: Liquid Lunch
Media Magazine, Jonathan McEwan - Tuesday, December 2, 2008
Who wouldn't jump at the chance at lunch with Don Draper ...
- Kids Motivated By TV and Print To Visit Web
Research Brief, Jack Loechner - Thursday, January 1, 2009
According to MRI's 2008 American Kids Study, children ages 6-11 are increasing ...
- Gestalt: Out From the Ashes
Media Magazine, Christopher M. Schroeder - Tuesday, December 2, 2008
By the time you read this, you will know the answer ...
- Keep It Real: Pragmatic Media Predictions For 2009
On Media, Diane Mermigas - Friday, December 19, 2008
Although 2009 is expected to be as difficult an economic year ...
- More Agency Prescriptions: Retrench, Fix Process And Elevate To Strategy
Online Spin, Cory Treffiletti - Wednesday, December 10, 2008
The current recession and "doom and gloom" surrounding the economy can ...
- The Sell: What to Expect
Media Magazine, Andrew Ettinger - Monday, November 3, 2008
I spend my days speaking with lots of advertisers. Some have ful ...
- Media Planning Research In The Coming Months
Online Spin, Cory Treffiletti - Wednesday, December 3, 2008
What's the state of online research and media planning tools? For yea ...
- Media X: I Thank, Therefore I Am
MediaDailyNews, Jack Feuer - Wednesday, November 26, 2008
This year, some of the people and things I hate most ...
- "Replication" Is The New "Frequency"
Show Daily, Joe Mandese - Thursday, November 6, 2008
Not that reach and frequency are exactly en vogue in media planni ...
- "Audience Aggregation" Is The New "Media Planning"
Show Daily, Joe Mandese - Thursday, November 6, 2008
The most startling epiphany I took from Havas Digital chief Don Epperson ...
- Dunkin' Donuts Runs On Hill Holliday
Online Media Daily, - Tuesday, November 4, 2008
Donut Donuts Monday awarded its digital media planning and buying to Hi ...
- Leave Media Strategy To Experts
Feedback Loop, - Friday, October 24, 2008
Talk about hitting the nail on the head -- good job. ...
- Carat's Rakowitz Rejoins OMD, Will Lead Visa
MediaDailyNews, - Thursday, October 23, 2008
Robert Rakowitz rejoins OMD as group account director for the Visa med ...
- Google TV Ads Goes Direct, Literally: Integrates With Major Madison Avenue DR System
MediaDailyNews, Joe Mandese - Thursday, October 16, 2008
In a move that will embed its new TV ad buying syst ...
- Mindshare Shares Two New Minds: Michaelides, Bednash
MediaDailyNews, Joe Mandese - Thursday, October 9, 2008
In an effort to accelerate its creative and strategic thinking, WPP's Mindsha ...
- Centro Appoints New Board
Online Media Daily, - Wednesday, October 8, 2008
Centro has built a new board of directors, comprised of a quart ...
- Ad Execs Short Media 'Options,' Plan To Consider Fewer Outlets
MediaDailyNews, Joe Mandese - Wednesday, October 1, 2008
Amid waning economic confidence and reduced expectations for U.S. advertising budgets, med ...
- The Difference Between Tactical and Strategic Media Planning
Online Spin, Cory Treffiletti - Wednesday, October 1, 2008
Media planning is a combination of art and science -- and wheth ...
- Media Exclusive -- Literally: Study Finds Newspapers Most Devoted Medium, TV Is Not
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2008
For all the focus on so-called media multitasking - the concurrent u ...
- Creative Media Awards Finalists: Communications Plan
MediaDailyNews, The Editor - Monday, September 15, 2008
Leading up to
Media magazine's September 22nd
Creative Media Awards- Marketers Taking Cautious Approach With Online Media
Online Media Daily, Laurie Sullivan - Wednesday, September 10, 2008
As budgets continues to tighten, marketers are resisting industry hype about emergi ...
- Media Metrics: The Reader Is the Message
Media Magazine, - Tuesday, July 22, 2008
Back when TV was young, the visionary communications theorist Marshall McLuhan note ...
- Name Drain
Media Magazine, Brandon Miller - Tuesday, July 22, 2008
Time to head for Pink Taco Stadium. Okay, so Pink Taco Stadi ...
- MPG, OTX Find Digital Media Differences Between Consumers, Industry Execs
MediaDailyNews, Joe Mandese - Monday, August 25, 2008
Madison Avenue's media elite are responsible for billions of dollars in advertisi ...
- In the Moment
Media Magazine, Daniel Frankel - Tuesday, July 22, 2008
The buzz term is "moment of exclusivity." "With digital signage, we c ...