- There Will Be Blood
Media Magazine, J Mitchell McMahon - Tuesday, July 22, 2008
Thanks to CBS, even your mother knows Kimbo Slice. No? Then s ...
- Search Marketers Fail To Integrate With Offline Channels
Research Brief, Jack Loechner - Wednesday, August 20, 2008
A new report from iProspect, conducted by JupiterResearch, says that 45% ...
- Time Warner Cable's $135 Million Media Biz Up for Grabs
Around the Net In Media, Joan Voight - Tuesday, August 19, 2008
Time Warner Cable is putting its media planning and buying account, whi ...
- Take Me Out
Media Magazine, Douglas Quenqua - Tuesday, July 22, 2008
In the early 1930s, Brooklyn clothier Abe Stark took some unwanted ...
- Making the Brand
Media Magazine, J Mitchell McMahon - Monday, June 23, 2008
When Brett Ratner - the director of the Rush Hour films a ...
- Deconstruction: Jack of All Trades
Media Magazine, Kelly Andrews, Kendra Hatcher King - Monday, June 23, 2008
Recently, a good friend of ours (we'll call him Marlon) was explori ...
- Night Light: Zoom Biz Explodes, Rolls Out 500 Digital Signs
Marketing Daily, Erik Sass - Wednesday, August 6, 2008
[Media] Zoom Media & Marketing has installed more than 500 digital sig ...
- Working for the Weekend
Media Magazine, Randi Schmelzer - Monday, June 23, 2008
It wasn't until 1993 that NBC branded Thursday nights "Must See TV ...
- SinglePoint Introduces Mobile Ad-Insertion Platform
Online Media Daily, - Tuesday, August 5, 2008
SinglePoint has introduced its own mobile ad-insertion platform dedicated to retrieving a ...
- Cumulative Value of Multi-Platform Advertising
Research Brief, Jack Loechner - Thursday, July 17, 2008
A recent report from Integrated Media Measurement, Inc. (IMMI), based on da ...
- The Infrastructure For Automating Media Planning
Online Spin, Cory Treffiletti - Wednesday, July 16, 2008
The rapid growth of SEM management services, the ad networks and ...
- Futures Group Has None: Interpublic Dismembers Digital Ventures Unit
Online Media Daily, Joe Mandese - Friday, July 11, 2008
Interpublic's Futures Marketing Group, the unit formed more than a year a ...
- Media Mastery: Holistic Media Thinkers Needed
MediaDailyNews, Bob Rose - Tuesday, July 1, 2008
More than ever, the success of a marketing plan depends on medi ...
- Media Planning Is Antiquated
Feedback Loop, - Friday, June 27, 2008
While I disagree with Steve Balmer that in ten years "everything ge ...
- The Plan Behind Ad Planner: Trusted Tool Or Trojan Horse?
Online Media Daily, Tameka Kee - Friday, June 27, 2008
While Google's new Ad Planner tool was designed "with media planners ...
- Net Generation Driving Growth In The Global Entertainment & Media Industry
Research Brief, Jack Loechner - Wednesday, June 25, 2008
The recently released PricewaterhouseCoopers' Global Entertainment and Media Outlook: 2008-2012, underscores t ...
- Google To Unveil AdPlanner, Latest Push Into Media Planning, Research
Online Media Daily, Tameka Kee, Joe Mandese - Tuesday, June 24, 2008
Google today is expected to unveil a new media planning tool th ...
- Advertise To Workers At Work To Influence Purchases
Research Brief, Jack Loechner - Tuesday, June 24, 2008
The results of a new study, conducted by consumer intelligence firm BIGresearc ...
- Lenovo Reexamines Global Media Plans
Around the Net In Media, Joan Voight - Monday, June 23, 2008
...
- Free Agent: The Power of Multiplicity
Media Magazine, Lisa Seward - Tuesday, May 20, 2008
You know you're getting old when you start looking back at certa ...
- Social Media's Role In A Media Plan
Online Spin, Joe Marchese - Tuesday, June 17, 2008
What role should social media play in a marketer's media plan? It ...
- GM Planworks Trims Staff, Reorganizes With Emphasis On Digital Tools
MediaDailyNews, Joe Mandese - Tuesday, June 3, 2008
Three months after the surprising ouster of long-time GM Planworks chief Denn ...
- Foggy Notion
Media Magazine, Daniel Frankel - Tuesday, May 20, 2008
It was a sudden, startling display of vulnerability, akin to Xerxes getti ...
- Media Marketplace: A Bear of an Idea
Media Magazine, Mark Jechura, Jay Suhr - Tuesday, April 15, 2008
Stop me if you've heard this one: A client and a creati ...
- Top Executives Exploring Digital Space
Research Brief, Jack Loechner - Tuesday, May 27, 2008
According to the Business Elite Study by Ipsos MediaCt, and the Executi ...
- MindShare Turns SoulShare, Puts Faith In Evangelicals
MediaDailyNews, Joe Mandese - Thursday, May 15, 2008
Madison Avenue is known for targeting the hearts and minds of U. ...
- OMD Continues Roll: Zooms With Zoombak, Picks Up Armour-Eckrich
MediaDailyNews, Joe Mandese - Thursday, May 8, 2008
OMD unit is on a bit of a roll. On the hee ...
- In Age-Old Debate -- Art Vs. Science -- Science Is Winning
Online Spin, Cory Treffiletti - Wednesday, May 7, 2008
In our world there's an ongoing debate over the concept of a ...
- How Does A Traditional Media Planner Make The Shift In A Digital World?
Online Media Daily, Cassandra Sims - Monday, May 5, 2008
Sent out your resume lately in response to ads for "Media Superviso ...
- Former Microsoft Exec Named Media6º CEO
Online Media Daily, Tanya Gazdik - Monday, May 5, 2008
Former Microsoft senior executive Joe Doran has been named founding CEO ...