• August 5, 2008

SinglePoint has introduced its own mobile ad-insertion platform dedicated to retrieving and serving ads in conjunction with the scheduled inventory of interactive TV shows seen on Bravo, NBC Universal, MTV, Fox, The CW and others.

SingleBrand is designed as a centralized solution for reaching millions of engaged mobile phone users who interact on a daily basis with TV programs, as well as receiving reporting metrics on campaigns.

The SMS mobile ad insertion platform gives national advertisers access to mobile phone campaign inventory created through interactive television campaigns for network shows like "Deal or No Deal," "Top Chef" and "Project Runway."

SinglePoint claims to provide media interactivity and mobile advertising to a total audience of more than 260 million North American wireless subscribers.--Gavin O'Malley