- Ever The Malcontent, Starcom MediaVest Turns Attention To Consumer Intent
MediaDailyNews, Joe Mandese - Thursday, May 1, 2008
Starcom MediaVest Group has quietly created a massive consumer tracking study th ...
- OMD Has Intel Inside
MediaDailyNews, Joe Mandese - Tuesday, April 29, 2008
Omnicom's OMD unit has won Intel Corp.'s estimated $300 million media planni ...
- KSL Launches eWorld: eBay Like System For Bartering Media Buys
MediaDailyNews, Joe Mandese - Monday, April 28, 2008
Taking a page from online auction service eBay, one of Madison Avenue ...
- MRI Thinks Global, Acts Local: Magazine Researcher Diversifies Amid Potential New Competition
MediaDailyNews, Joe Mandese - Tuesday, April 8, 2008
Just as the national audience measurement marketplace appears to be growing le ...
- Taking Measure: Taking Stock of the Trade
Media Magazine, John Nardone - Friday, February 22, 2008
I won't get wistful, but as I write, I'm finishing my la ...
- KSL Continues Roll, Racks Up Four New Biz Wins In Early '08
MediaDailyNews, Joe Mandese - Friday, April 4, 2008
KSL Media, which broke the half billion billings mark during a reco ...
- M:Metrics And Mediamark Team, Offer New Research Service
Online Media Daily, - Tuesday, April 1, 2008
M:Metrics and Mediamark Research & Intelligence are teaming up to offer ...
- Introducing Kids To Digital Media
Around the Net In Online Marketing, Ross Fadner - Monday, March 31, 2008
...
- Starcom Picks Up Emirates Group
MediaDailyNews, - Monday, March 31, 2008
Publicis' Starcom has won Emirates Group's $350 million media planning and buyi ...
- How To Make Proper Use Of Ad Networks
Online Spin, Cory Treffiletti - Wednesday, March 26, 2008
Many media planners use ad networks, and rightfully so, as they're ...
- Spot Runner Hires ValueClick's Paisley As CFO
Online Media Daily, Mark Walsh - Thursday, March 20, 2008
Snagging another high-level executive, online ad agency Spot Runner has hire form ...
- GM Reworks Planworks, Touts 'New' Integrated Model
MediaDailyNews, Joe Mandese - Wednesday, March 12, 2008
At a time when some big marketers are going the customized approac ...
- MediaCom Gobbles Edible Arrangements
MediaDailyNews, - Tuesday, January 29, 2008
WPP's MediaCom unit has been named the media planning and buying agen ...
- 'Playboy' Readies Super Bowl Party
Marketing Daily, - Monday, January 28, 2008
Playboy plans to throw an exclusive party in Phoenix during Super Bo ...
- SMG Chief Digital Officer: 'Change Is In The Air'
Online Media Daily, Tameka Kee - Wednesday, January 23, 2008
The writers' strike, the impending broadcast shift from analog to digital, a ...
- First Half Ad Spending Slower Than Second
Research Brief, Jack Loechner - Thursday, January 17, 2008
According to the full-year forecast by TNS Media Intelligence, total U.S. measur ...
- Web-Based Media Planning Software Co. Gets $4 Million In Series B
Online Media Daily, - Friday, January 4, 2008
Media planning software and tech firm Balihoo announced that it raised ...
- Sony Taps Mediaedge:cia For Asia, Excluding Japan
MediaDailyNews, - Friday, December 21, 2007
Sony Corp. Thursday named WPP's Mediaedge:cia unit to handle the $250 million-pl ...
- U.S. AdSpend Stumbles, But The World Marches On
Research Brief, Jack Loechner - Tuesday, December 11, 2007
Updating global ad forcasts, ZenithOptimedia provides new projections that lowers US advertisi ...
- Mythbuster: Let's Skip the Swagger
Media Magazine, Saneel Radia - Thursday, November 1, 2007
One phrase I've been hearing frequently over the last year is "med ...
- Online Measurement Debate Presages TV's, Experts Suggest A Hybrid Solution
MediaDailyNews, Joe Mandese - Friday, November 30, 2007
A critical debate about how to best measure the audiences of onli ...
- Carat, TiVo Ink Data Deal
MediaDailyNews, David Goetzl - Thursday, November 29, 2007
Carat has become the latest agency to ink a deal giving ...
- Targeting: A Crisis of Confidence
Media Magazine, Mark Green - Thursday, November 1, 2007
Some market and media researchers have moved from expensive random digit dialin ...
- Richman Named Digital Services Chief At MediaVest, Succeeds Bader
Online Media Daily, - Tuesday, November 20, 2007
Amanda Richman has been named senior vice president-digital services at MediaVest. Richma ...
- Measurement Seen As Hurdle to Ad Spend On Emerging Media
Research Brief, Jack Loechner - Thursday, November 15, 2007
According to a survey by Gundersen Partners among 377 marketing and gener ...
- Clarification
MediaDailyNews, - Friday, November 2, 2007
An article titled "Initiative Taps Gordon As SVP, New Biz" that r ...
- Hotels.com Taps TargetCast For Media Biz
Around the Net In Media, William Spain - Thursday, November 1, 2007
Hotels.com has tapped TargetCast for its $68 million media account after ...
- And the Winners Are...
Media Magazine Supplement, Staff Writers - Wednesday, October 31, 2007
Wired Magazine takes Best in Show for its winning work with Xero ...
- Finalists in Multicultural Media
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
The most important new media frontier may not be about technology ...
- Column: The New Next -- It's Not Business as Usual
Media Magazine, Johanna Beyenbach - Monday, October 1, 2007
At one time, you could make a distinction between Suits and Creative ...