• Ad Age, Thursday, November 1, 2007 12 PM

Hotels.com has tapped TargetCast for its $68 million media account after a review, according to insiders. The independent shop topped out Horizon and Optimedia to get the business, as incumbent Doner declined to try and keep it.

This the latest in a string of losses for Doner that include Six Flags, Sylvan Learning Centers and La-Z-Boy. Doner still handles the creative for Hotels.com but that is also in play, with Saatchi & Saatchi, TBWA/Chiat/Day and Y&R all in contention as they ready final presentations for the second week of November. Consultancy Ark Advisors is managing both reviews.

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