- Media Buyers Welcome More Open Yahoo
Online Media Daily, Mark Walsh - Monday, October 29, 2007
Media buyers welcomed Yahoo's step last week to open up its ho ...
- Out of the Park
Media Magazine, John Capone - Tuesday, July 22, 2008
It's the 100th anniversary of the song "Take Me Out to t ...
- Full Bleed
Media Magazine, John Capone - Monday, November 3, 2008
Publishing can be a bloody business. A passage in the recently releas ...
- The Sell: Get It on the Green
Media Magazine, Andrew Ettinger - Tuesday, July 14, 2009
This summer i plan on learning how to golf. This makes sen ...
- Media Marketplace: Social Without the Media
Media Magazine, Jay Suhr - Tuesday, July 14, 2009
From a historical perspective, we all know that this year will ...
- Productivity: The Context of No Context
Media Magazine, - Monday, June 23, 2008
All the buzz nowadays is about technology. This is no surprise, reall ...
- Gestalt: Sleeping With the Enemy
Media Magazine, Christopher M. Schroeder - Friday, February 22, 2008
No, this will not be a column on military dynamics. Or Jul ...
- Media Metrics: The Rules of Engagement
Media Magazine, Adam Gerber - Monday, June 23, 2008
For months, I've been reading about "engagement" in various publications that repo ...
- Productivity: Hard Times Are Here Again
Media Magazine, - Tuesday, April 15, 2008
Once again, media are in one of those strange positions where th ...
- Productivity: Don't Give Up Just Yet
Media Magazine, - Thursday, October 2, 2008
Eulogizing old media is a favorite pastime for pundits nowadays. Not ...
- Taking Measure: Savor the Flavors
Media Magazine, John Nardone - Tuesday, April 15, 2008
If you are like many other marketers and media planners, you're probab ...
- Taking Measure: Supplying the Demand
Media Magazine, John Nardone - Thursday, October 2, 2008
When ValueClick announced its second-quarter earnings and lowered revenue estimates for t ...
- Deceptacon
Media Magazine, Erin DeJesus - Monday, June 23, 2008
Attention, television-viewing public: You've been Punk'd by a lady in red. Mysterio ...
- Contact: Reclaiming the Water Cooler
Media Magazine, Jim Meskauskas - Friday, May 1, 2009
Devices are gateways. People use and consume media. They don't really thi ...
- Mea Culpacabana
Media Magazine, Jonathan Blum - Monday, June 23, 2008
Looks like radio is finally taking, well ... radio, seriously. Pummeled ...
- Everybody Play the Game
Media Magazine, Amber Finlay - Monday, November 3, 2008
Fluid, agile, dynamic, nimble: That's how agencies and marketers are expected ...
- All Hands on Deck
Media Magazine, Daniel Frankel - Tuesday, April 15, 2008
Maybe it should have been called project Submarine. Submerged in secrecy duri ...
- Butler, Shine, Stern & Partners - MINI USA, "ZIG. ZAG. ZUG."
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
The campaign to launch the third MINI built on brand recognition ...
- Fallon Minneapolis - SCI FI Channel/Battlestar Galactica
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
The Sci Fi channel had a problem with Battlestar Galactica's audience ...
- Goodby, Silverstein & Partners - NBA Playoffs, "There Can Only Be One"
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
The "There Can Only Be One" campaign for the NBA might ...
- Level Up
OMMA Magazine, Steve Smith - Thursday, August 21, 2008
Pushing it, you open up the engine and let the car g ...
- What Lies Beneath
OMMA Magazine, Lynn Russo Whylly - Monday, April 21, 2008
Follow the money. That was the objective. And by all accounts the ...
- A Bigger Bang
OMMA Magazine, kyle , Daisy Whitney - Tuesday, January 29, 2008
You might not always get the ROI you want, but if y ...
- Online All Stars 2010: Carl Fremont
OMMA Magazine, Catharine P. Taylor - Friday, October 1, 2010
Even as digital has revolutionized the media business in disruptive ways, t ...
- A Brand in the Hand
OMMA Magazine, Steve Smith - Thursday, August 21, 2008
Even the platform's champions admit the mobile-gaming segment expected to surge ...
- Just the Right Bullets
OMMA Magazine, Joe Mandese - Tuesday, January 29, 2008
Google may dominate search, but when it comes to online display advertisi ...
- Online All Stars 2010: Trevor Kaufman
OMMA Magazine, Catharine P. Taylor - Friday, October 1, 2010
Even though it's been far more than a decade since Trevor Kaufm ...
- Integration:Holy Grail
OMMA Magazine, Joe Mandese - Wednesday, April 1, 2009
When people on Madison Avenue discuss the creation of an ideal advertisi ...
- Where the Buys Are
OMMA Magazine, Susan Kuchinskas - Thursday, August 21, 2008
Media on the fly, in the form of interactive digital signage, ...
- Online All Stars 2010: Don Scales
OMMA Magazine, Catharine P. Taylor - Friday, October 1, 2010
Last April, when word first got out that iCrossing, a digital agen ...