- Tracy-Locke Appoints Munk Chief Strategy Officer
MAD, Steve McClellan - Wednesday, September 14, 2022
Munk joins from WPP's VMLY&R Commerce, where he led the innovation a ...
- Publicis Taps PMX Chief Raviv To Oversee All Global Media Ops
MediaDailyNews, Joe Mandese - Thursday, September 15, 2022
"Talia will develop PMX to become Publicis' overarching media platform globally a ...
- Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
Marketers with the ability to quickly alter media budgets are 25% mo ...
- Auto-Optimized Audiences: 3 Things You Need To Know
MediaDailyNews, Barry Lowenthal - Tuesday, August 30, 2022
Auto-optimizing makes it much easier to buy media, upending the media-planning a ...
- GfK Finds 'Radically Altered' Survey Environment, Overhauls Methods To Boost Quality Control
MediaDailyNews, Joe Mandese - Thursday, August 11, 2022
One of the largest sources of media planning research, GfK said t ...
- Patient-Centered Creative
The MediaPost Cases, Lisa Singer - Tuesday, August 23, 2022
Thinking more like a patient than a clinician opens a marketer's imaginati ...
- IAB Finds Second-Half Ad Spending Better Than Planned, Full-Year Significantly Worse
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
The findings are based on a recent IAB survey of ad exe ...
- ANA Finds Disconnect Over Performance Of Procurement, Especially For Media
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
While 75% of procurement execs say their role managing media has be ...
- Gartner: How Economic Conditions Affect Campaign Strategies, Consumer Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2022
Consumers are less put off by higher prices and more concerned wi ...
- Which Ad Buy To Make First -- Connected TV Or Linear TV?
Television News Daily, Wayne Friedman - Wednesday, July 13, 2022
CTV and streaming mostly play a supporting role compared to linear ...
- Sarah Fay On Ad Industry AI: 'Don't Do Nothing'
MediaDailyNews, Joe Mandese - Tuesday, July 12, 2022
"I'm not saying you just let the machine do the work," s ...
- Tierney Taps Trubowitz To Lead Media Efforts
People on the Move, Fern Siegel - Thursday, July 7, 2022
A 20-year ad vet, Trubowitz has worked in both agencies and ...
- Havas Media To Oversee Media For British Red Cross
MAD, Fern Siegel - Thursday, June 30, 2022
The British Red Cross has a 10-year strategy to focus on disaste ...
- MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 30, 2022
MediaRadar added Twitter and Instagram to its social tracking capabilities, in additi ...
- Dollar General Expanding Ad Network, Eyes Self-Service Option
Data & Programmatic Insider, Laurie Sullivan - Monday, June 27, 2022
Dollar General has begun to explore a variety of ad options, addi ...
- Horizon To Test Comscore Local TV Measurement As 'Currency'
MediaDailyNews, Wayne Friedman - Thursday, June 23, 2022
Comscore was the only local TV measurement company selected to participate ...
- VideoAmp Strikes Deal With TelevisaUnivision For New Data, 'Currency'
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 8 ...
- Leveraging an Omnichannel Approach to Media Planning
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
The pandemic transformed the ways consumers shop for groceries with more th ...
- Competitive Ad Tracker SMI Sold To Private Equity Firm
MediaDailyNews, Joe Mandese - Thursday, June 2, 2022
Financial details were not disclosed, but as part of the transaction, S ...
- Havas Licenses Bespoke Consumer Attention Data, Integrates Into Proprietary Media Operating System
MediaDailyNews, Joe Mandese - Wednesday, June 1, 2022
"Measuring and optimizing attention is an integral component of cutting through t ...
- Study Across 20 Major Advertisers Finds CTV Frequency Problem 'Highly Exaggerated'
Advanced TV Insider, Karlene Lukovitz - Friday, May 20, 2022
Average frequency across 30 CTV campaigns of varying sizes was just 4. ...
- My Great Peel Back And Replacement Theory
Red, White & Blog, Joe Mandese - Friday, May 20, 2022
Can an old-school media planning strategy help prevent hate speech contributing ...
- OMG's Latest Commerce Tool: The Supply Chain IQ Score
Mediapsssst, Richard Whitman - Monday, May 16, 2022
The tool was created in partnership with Crisp, an open retail da ...
- Ocean Spray Focuses Data, Message On Cranberry Health Benefits In Latest Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
"We've built a holistic media plan that will drive awareness and engageme ...
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth
MediaDailyNews, Joe Mandese - Monday, May 16, 2022
"It's not just scoring against digital units," says Rapport's Chris Olsen. " ...
- Important Considerations For Marketers Heading Into The 2022 Upfronts
MediaDailyNews, Colin Linggo - Thursday, May 12, 2022
With all major media companies investing heavily in their streaming services, it ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Amazon unveiled a Virtual Product Placement beta program that allows marketers ...
- Harmelin Media Regains Regions Bank Account
MediaDailyNews, Joe Mandese - Monday, April 25, 2022
The Philadelphia-based shop will handle traditional media strategy, planning and buying f ...
- Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Omnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot a ...
- Dentsu Deploys 'Attention Metrics,' Begins Transacting On It
MediaDailyNews, Joe Mandese - Wednesday, April 13, 2022
"We're actually planning, optimizing and buying against it," Chief Investment Officer Ca ...