- Asian Allure: $123B Ad Spend Predicted For 2011
MediaDailyNews, Steve McClellan - Wednesday, September 14, 2011
Asia is turning into a hotbed of big pitch activity for med ...
- Differences Abound Among Affluent Consumers
Marketing Daily, Karl Greenberg - Tuesday, September 13, 2011
According to Ipsos Mendelsohn, in 2010, 5% of affluent households owned ...
- Billion $ Beverage: Starcom Keeps Coke China Account
MediaDailyNews, Steve McClellan - Tuesday, September 13, 2011
Publicis Groupe's Starcom has successfully defended its media planning and buying assignme ...
- Antenna Up: Channel Master Enters OTT Market
MediaDailyNews, Wayne Friedman - Tuesday, September 13, 2011
Channel Master, which has a longtime history as a maker of ...
- Amazon In Talks For New Electronic Library
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 13, 2011
Amazon.com Inc. is in talks with book publishers about launching a med ...
- Modeling And Optimizing Your Marketing Mix
Marketing Daily, Laura Patterson - Tuesday, September 13, 2011
Once you have the statistics to create the model you can u ...
- MSO Revs Hit $71 Billion
MediaDailyNews, Wayne Friedman - Monday, September 12, 2011
Media researcher SNL Kagan says, in looking at seven Multiple System Operator ...
- NewMediaMetrics Update Database, Media Preferences
MediaDailyNews, Steve McClellan - Monday, September 12, 2011
While clients might shift some dollars to newer media, traditional media remai ...
- Google Taps Goodby's Spanier As First Director Of Media
Online Media Daily, Joe Mandese - Tuesday, September 13, 2011
Joshua Spanier, who as director of communications strategy at Goodby, Silverstein &am ...
- Computers Still Dominate Campus Life, But College Kids Opt For Mobility
Online Media Daily, Joe Mandese - Tuesday, September 13, 2011
Conventional wisdom might suggest that college age Americans are the earliest adopte ...
- Optimedia Wins Pizza Hut Media Account
Marketing Daily, - Friday, September 9, 2011
Publicis Groupe's Optimedia has been awarded Pizza Hut's $217 million U.S. med ...
- Optimedia Savors Pizza Hut's Media Biz
MediaDailyNews, Steve McClellan - Friday, September 9, 2011
Pizza Hut has awarded its media planning and buying account to Public ...
- Accelerate TV Ad Reach: Rentrak, Collective Create Cross-Platform Metrics
MediaDailyNews, Wayne Friedman - Friday, September 9, 2011
Moving to even more convergent video metrics, media researcher Rentrak and digit ...
- Media Stocks Get Socked
MediaDailyNews, Wayne Friedman - Friday, September 9, 2011
It was another wild up and down week for media and entertainme ...
- MEC Wins Netflix's Latin America Media Assignment
MediaDailyNews, Steve McClellan - Saturday, September 10, 2011
Netflix has awarded media planning and buying duties to WPP's MEC f ...
- Why Everyone Should Work At A Media Agency
Online Spin, Matt Straz - Monday, September 12, 2011
We've all heard the knocks about working at an agency: low pa ...
- Mediabrands Preps Third Global Media Net, Seiler Eyes New Biz
MediaDailyNews, Steve McClellan - Thursday, September 8, 2011
Interpublic Group's Mediabrands is preparing to launch a third global media agen ...
- How Media Companies Can Innovate And Thrive
Around the Net In Media, Phyllis Fine - Thursday, September 8, 2011
How can news organizations survive despite challenges that include continued decreases ...
- Media Stocks Rebound With Market
MediaDailyNews, - Wednesday, September 7, 2011
The stock market bounced back after several days of drops -- a ...
- Yahoo Fires Bartz: Numbers Speak Volumes
Marketing Daily, - Wednesday, September 7, 2011
Yahoo finally confirmed rumors late Tuesday that the board of directors h ...
- Cheese It: Horizon Wins Media For Kraft's M&C
Marketing Daily, - Wednesday, September 7, 2011
Kraft Foods has shifted media planning duties on its Macaroni & Chee ...
- Cheese It: Horizon Wins Media For Kraft's M&C
MediaDailyNews, Steve McClellan - Tuesday, September 6, 2011
Kraft Foods has shifted media planning duties on its Macaroni & Chee ...
- Hollywood Production Studio Launches SMB Video Ad Service
Online Media Daily, Laurie Sullivan - Wednesday, September 7, 2011
Near Networks will take on mega local business directory and information W ...
- 9/11 Coverage: Aiming To Commemorate, Not Exploit
Around the Net In Media, Phyllis Fine - Tuesday, September 6, 2011
With the media's coverage of the tenth anniversary of 9/11 beginning ...
- Winners and Losers: The Changing Media Ad Landscape, 1980-2011
MediaDailyNews, Erik Sass - Friday, September 2, 2011
In addition to the rapid evolution of media technology and consumption habi ...
- OMD, CW Push 'Secret' With Multimedia 'EW' Insert
MediaDailyNews, Steve McClellan - Thursday, September 1, 2011
OMD's Ignition Factory is teaming up with client CW and Entertainment Weekly ...
- Marketing Predictions For Cast Of 'Dancing With The Stars'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 1, 2011
The new season of "Dancing With the Stars" premiers Sept. 19. T ...
- Seeing the Forest Through the Trees
OMMA Magazine, Josh Lovison - Monday, September 12, 2011
Ever heard of confirmation bias? It's a psychological principle that's fairly importa ...