- Companies Must Capitalize More On Social, Mobile To Drive Revs
On Media, Diane Mermigas - Friday, December 2, 2011
Initial indications that mobile e-commerce is driving holiday spending growth should ...
- Behind The Forecast: Q&A With Rookie Ad Seer Vincent Letang
MediaDailyNews, Joe Mandese - Monday, December 5, 2011
On the eve of his first appearance at UBS' annual media we ...
- MediaCom Expands British Empire, Acquires Brilliant
MediaDailyNews, Steve McClellan - Friday, December 2, 2011
Consolidation within the UK media agency industry continued this week as W ...
- A Brief History Of Laura Lang's Move To Time
Online Media Daily, Joe Mandese - Thursday, December 1, 2011
Sometimes big media moves are sudden and completely serendipitous. That was t ...
- WPP's Sorrell Slams World Leaders Over Debt Crisis
MediaDailyNews, Steve McClellan - Monday, November 28, 2011
WPP CEO Martin Sorrell says the current debt crisis in Europe ...
- NYSE Generates Interest Via Yahoo Campaign
Marketing Daily, Tanya Gazdik - Wednesday, November 23, 2011
A Yahoo mobile and social campaign for the New York Stock Exchan ...
- Toyota Goes Epicurean For Prius V
Marketing Daily, Karl Greenberg - Tuesday, November 22, 2011
Toyota is partnering with American Express Publishing, and its Food & Wi ...
- PHD Wins Foot Locker Media Assignment
Raw, Steve McClellan - Wednesday, November 23, 2011
Omnicom's PHD has been awarded media duties for athletic shoe and appar ...
- Added Blows: AOL's 'TechCrunch' Loses CEO, Top Staff
Online Media Daily, Gavin O'Malley - Friday, November 18, 2011
Raising more questions about AOL's acquisition strategy -- and overall health ...
- Kramer Upped to President Client Services at MediaVest
Raw, Steve McClellan - Monday, November 21, 2011
Sarah Kramer has been promoted to President, Client Services, at MediaVest US ...
- ...As Has Public Broadcasting Service
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 15, 2011
PBS Kids has just launched its first augmented reality mobile app f ...
- Big 4 TV Nets Wane As Google, Facebook Command Ad Dollars
On Media, Diane Mermigas - Friday, November 11, 2011
Television advertising at more than $65 billion annually may seem impervious ...
- Media Stocks Spike, Credit Solid, Strong Fall Ad Revs
MediaDailyNews, Wayne Friedman - Friday, November 11, 2011
Since the start of the fall TV season, a key Wall Stre ...
- Mediaspace Enters New Space, Launches 'Tablet Network'
Online Media Daily, Erik Sass - Sunday, November 13, 2011
With magazines and newspapers racing to introduce apps for tablet computers a ...
- Viacom Reports $5B In Ad Revs
MediaDailyNews, Wayne Friedman - Thursday, November 10, 2011
Viacom witnessed a continued rise in advertising revenues in its fiscal four ...
- Disney Cable Revs Up 11%
MediaDailyNews, Wayne Friedman - Thursday, November 10, 2011
Walt Disney noted higher advertising results at both its media properties f ...
- Lionsgate Registers Stellar TV Revs, But TV Guide Net Falters
MediaDailyNews, David Goetzl - Thursday, November 10, 2011
A major influx from a "Mad Men" syndication deal with Netflix dro ...
- MRSI Hispanic Acculturation Model Fine-Tunes Marketing Aims
MediaDailyNews, Erik Sass - Wednesday, November 9, 2011
"Acculturation" is an important concept for multicultural marketers, but it's still ambiguou ...
- UM Wins Consolidated ExxonMobile Account
Raw, Joe Mandese - Monday, November 7, 2011
Mediabrands' UM unit just announced it has wone the consolidated global med ...
- Creativity Revisited: Communications Channel Plan
MediaDailyNews, Staff Writers - Friday, November 4, 2011
Leading up to the 2011 Creative Media Awards, which will be he ...
- Moving Beyond The Hispanic 'Right Spend' Argument
Engage:Hispanics, Jose Villa - Thursday, November 3, 2011
If there is a concept older than the abuelita in the Spani ...
- ExxonMobil Taps UM For $100 Million+ Global Account
Raw, Steve McClellan - Thursday, November 3, 2011
ExxonMobil has awarded Interpublic Group's Universal McCann media duties on its $1 ...
- Podcasts & Radio: Mixing New And Traditional Media
Engage:Moms, Maria Bailey - Wednesday, November 2, 2011
It's easy to forget that as recently as 100 years ago; rad ...
- J.D. Power Grafts Auto Data To Media With Kantar Partnership
Marketing Daily, Karl Greenberg - Tuesday, November 1, 2011
J.D. Power & Associates has signed an agreement with Kantar Media ...
- 'Mission Accomplished:' Maxus Parlays Big Media Wins To Become Major Global Net
MediaDailyNews, Steve McClellan - Tuesday, November 1, 2011
In July, WPP's Maxus won two of the biggest media agency revie ...
- Horizon's On First, Who's On Second? Indie Unveils 'Where' Approach To Channel Planning
MediaDailyNews, Joe Mandese - Wednesday, November 2, 2011
Why, not Who's on first. Where's on second. That may sound li ...
- Creativity Revisited: Branded Content/Product Placement
MediaDailyNews, Staff Writers - Wednesday, November 2, 2011
Leading up to the 2011 Creative Media Awards, which will be he ...
- Pam Levine Named Head Of Marketing At HBO
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 1, 2011
Pam Levine, former co-president of film marketing at 20th Century Fox, h ...
- Aegis Beats Market, Reports Double-Digit Organic Growth
MediaDailyNews, Joe Mandese - Tuesday, November 1, 2011
Aegis Group, the purest media play of the major agency holding companie ...
- Future Of Digital Marketing: 3-Screen Strategy
Marketing Daily, Zephrin Lasker - Friday, October 28, 2011
How can marketers effectively reach this educated and affluent demographic and ma ...